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ton.com.br
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ton.com.br

26 technologies
VerifiedVisit3.7M/mo$211M71926 Tech
Deep Dive

StoneCo's Trojan Horse: Inside Ton.com.br

How a 719-person fintech subsidiary is quietly dominating Brazil's SMB payments with 3.7M monthly visits.

While everyone watches Nubank's consumer empire, Ton.com.br is executing a surgical strike on Brazil's 20 million small businesses. With 3.7M monthly visits and a 56% direct traffic rate, this isn't a startup—it's a scaled weapon.

3.7M
monthly visits
56%
direct traffic
196K+
backlinks
719
employees

"Ton isn't selling hardware; it's selling a revenue share model disguised as a payment terminal."

The Merchant Lock-In Playbook

Ton's genius is bundling everything—card readers, mobile payments, digital accounts—into one ecosystem. With 'taxas a partir de 0.53%' as their headline, they've weaponized pricing transparency. The 56% direct traffic proves merchants aren't searching alternatives; they're returning to Ton by default.

The SEO & Content Moat

They own the 'ton' keyword (56K monthly searches) and rank for 'stone' (122K), leveraging parent brand equity. Their blog drives 37% of organic traffic, creating a content flywheel that educates merchants while capturing intent. This isn't traffic—it's a lead generation engine with 196K backlinks as armor.

The real story is in the traffic composition: 56% direct versus 37% organic. For a fintech, this signals exceptional brand recall and user habituation. Merchants don't discover Ton; they *use* Ton. The 196K backlinks aren't vanity metrics—they're a defensive moat against fintech competitors and neobanks.

  • Weaponized pricing: '0.53%' as a psychological anchor in a high-fee market
  • Ecosystem lock-in: TapTon + Super Conta creates switching costs
  • Content moat: Blog converts search intent into product education
  • Direct traffic dominance: 56% shows product stickiness, not marketing spend
No venture funding transparency
Parent company StoneCo's infrastructure backing
No public trust ratings (Trustpilot N/A)
719 employees scaling operations
Limited international footprint (98.7% traffic in undefined region)
PWA + modern tech stack (Tailwind, Ant Design) for performance

The Silent Acquirer

Ton isn't chasing unicorn headlines—it's capturing Brazil's SMB payment volume one merchant at a time. For investors, this is a scaled asset with clear monetization. For founders, it's a masterclass in product bundling and SEO dominance.

What tech stack does Ton use?

53 detected
Security1
Customer Support1
Web Standards1
UI Libraries1
Tracking & Analytics27
F
Facebook Pixel
T
TikTok Pixel
L
LinkedIn Insight Tag
G
Google Analytics
G
Google Tag Manager
H
Hotjar
H
Hotjar
M
Microsoft Clarity
P
Pinterest Tag
M
Microsoft Ads (Bing)
G
Google Tag Manager
G
Google APIs
G
Google Static
G
Google Analytics
G
Google DoubleClick
F
Facebook Pixel
B
Bing
L
LinkedIn Insight Tag
T
TikTok Pixel
M
Microsoft Clarity
H
Hotjar
A
Amplitude
G
Google Ads
L
LinkedIn
P
Pinterest
A
Analytics Service
F
Facebook

How much traffic does Ton get?

Traffic & Engagement

936.2K
Monthly Visits
-20.1%
2.0
Pages/Visit
7:16
Avg. Duration
67%
Bounce Rate
Monthly Traffic Trend-40%
1.6M
Oct 2025
Oct
1.2M
Nov 2025
Nov
936.2K
Dec 2025
Dec

Rankings

#51,779
Global Rank
#2,180
Brazil Rank
Finance
Category

Backlinks & Authority

196.2K
Backlinks
1.7K
Ref. Domains
41
Authority Score
Low
Penalty Risk
Backlinks Trend-24%
258.3K
Jul 2025
Jul
258.0K
Aug 2025
Aug
243.7K
Sep 2025
Sep
225.8K
Oct 2025
Oct
186.5K
Nov 2025
Nov
196.2K
Dec 2025
Dec

Search Traffic

Organic
253.8K
Paid
4.5K

Top Organic Keywords

#1ton
74,000 vol23.4%
#1maquininha ton
33,100 vol10.4%
#1ton maquininha
22,200 vol7.0%
#2maquininha de cartão
33,100 vol1.7%
#1maquina ton
5,400 vol1.7%

Where is Ton's audience located?

🇧🇷Brazil98.5%
🇦🇷Argentina0.7%
🇺🇸United States0.3%
🇸🇰Sk0.1%
🇵🇾Py0.1%

Device Distribution

Desktop10.9%
Mobile89.1%

What keywords does Ton rank for?

5 keywords
1ton56.2K vol$1.14
2maquininha ton6.4K vol$0.26
3ton maquininha4.1K vol$0.23
4stone122.6K vol$1.31
5ton stone1.4K vol$0.89

How is Ton's SEO?

Open Graph Image

OG Image preview
og:image

https://sites-cms-deco-prd.s3.us-east-1.amazonaws.com/incoming/ton/83805b20-cdd0-42d6-8473-b9dc7db2a9a8/ton-og-image.png

Meta Tags

title45 chars

Maquininhas com taxas a partir de 0,53% | Ton

description156 chars

Ton tem as maquininhas com as menores taxas do Brasil, o TapTon para vender pelo celular e Super Conta digital pra fazer pagamentos, tudo em um único lugar!

languagePT-BR

H1 Tags

h1Quanto mais você vende, mais a taxinha cai
h1Troca grátis e garantia vitalícia
h1Aqui sua Maquininha não tem aluguel

Schema Types

FAQPage

What is Ton's revenue?

$211M
Annual Revenue
719
65%
Employees
$294K
Revenue/Employee
Rio de Janeiro
Headquarters

Who works at Ton?

Loading leads...

What do customers think of Ton?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Ton

What is Ton's Revenue?
Ton generates approximately $211M in annual revenue. With 719 employees, that's $294,000 per employee.
What does Ton do?
Ton tem as maquininhas com as menores taxas do Brasil, o TapTon para vender pelo celular e Super Conta digital pra fazer pagamentos, tudo em um único lugar!
How fast is Ton growing?
Ton has declined by 20.1% in the last 6 months according to traffic data. employee count has changed by 65% year over year.
How do people interact with Ton?
When visiting Ton, visitors view an average of 2.0 pages per visit, and spend around 7:16 on the site, and the bounce rate is 67.2%.
How do people find Ton?
678.0K people (72%) visit Ton directly. 253.8K (27%) find them through organic search. 4.5K (0%) come through paid advertising.
Who uses Ton?
Ton's top market is Brazil with 922.1K visitors (98.5%). Argentina is 2nd with 6.2K (0.7%). United States is 3rd with 2.9K (0.3%).
What technologies does Ton use?
Ton uses 26 technologies across their website including Fonts, Security, CMS. Key technologies include Font Awesome, reCAPTCHA, Strapi, WordPress.
Who are Ton's competitors?
Ton's main competitors include Quintal. These companies operate in similar markets and compete for the same customer base.

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How to contact Ton?

What are Ton's key pages?

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About ton.com.br

Ton tem as maquininhas com as menores taxas do Brasil, o TapTon para vender pelo celular e Super Conta digital pra fazer pagamentos, tudo em um único lugar!

Company Overview

ton.com.br
Website
finance
Industry
#23,246
Global Rank
3.7M
Monthly Visitors
26
Technologies

ton.com.br Key Pages

Contact ton.com.br

Technology Stack

ton.com.br uses 26 technologies across their website including Font Awesome, reCAPTCHA, Strapi, WordPress, and more.

Fonts

Font Awesome

Security

reCAPTCHA

CMS

Strapi, WordPress

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Advertising

DoubleClick Floodlight, Microsoft Ads, Pinterest Tag, LinkedIn Insight Tag +3 more

Customer Support

Zendesk

Traffic & Audience

3.7M
Monthly Visits
67%
Bounce Rate
1.5
Pages/Visit
0:50
Avg. Duration

ton.com.br receives approximately 3.7M monthly visitors and ranks #23,246 globally. The website has a bounce rate of 67% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:50 on the site.

The majority of ton.com.br's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is ton.com.br?
Ton tem as maquininhas com as menores taxas do Brasil, o TapTon para vender pelo celular e Super Conta digital pra fazer pagamentos, tudo em um único lugar!
What technologies does ton.com.br use?
ton.com.br uses 26 technologies including Font Awesome, reCAPTCHA, and 20 more. View the full tech stack analysis above.
What are ton.com.br's social media accounts?
ton.com.br is active on twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is ton.com.br?
ton.com.br receives approximately 3.7M monthly visitors and ranks #23,246 globally. Traffic is declining by 28.8% month-over-month.

Related Searches

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This page provides publicly available information about ton.com.br. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ton.com.br directly at https://ton.com.br.