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toniandguy.com

9 technologies
VerifiedVisit331.2K/mo$4M2519 Tech8 Leads
Deep Dive

Toni&Guy: The 60-Year Digital Hair Empire

How a legacy salon brand built a 330K monthly visit digital fortress

Toni&Guy isn't just a salon chain—it's a lifestyle brand that commands 331,245 monthly visits with a 60-year pedigree. While most salons struggle to digitize, this British-born empire has turned hairdressing into a scalable, global online business.

331K
monthly digital visits
59%
organic search traffic
166K+
backlink profile
4.2/5
Trustpilot rating

"They don't just sell haircuts—they've productized 60 years of expertise into a digital-first lifestyle brand."

The Traffic Engine

With 59% of traffic coming from organic search, Toni&Guy has mastered SEO for the beauty industry. Their top keyword 'salon near me' (32K monthly searches) shows they're capturing high-intent local searches, while their brand terms ('Toni and Guy' at 11K searches) demonstrate powerful brand recall. This isn't accidental—it's a calculated content strategy that turns search queries into bookings.

The Trust Factor

2,022 Trustpilot reviews at 4.2/5 stars tell a story of consistency in a notoriously inconsistent industry. For a brand that started in 1963, this digital reputation is their modern moat. While competitors struggle with fragmented online reviews, Toni&Guy has centralized trust into a single, powerful metric that converts browsers into bookers.

The tech stack reveals their evolution—Laravel and Ruby on Rails power the backend, while Tailwind CSS and Alpine.js handle the frontend. They've embraced PWA (Progressive Web App) technology, making their site installable on mobile devices. This isn't legacy tech; it's a modern stack that scales. The addition of Pusher for real-time features and Adobe Fonts for premium branding shows they invest in user experience, not just functionality.

  • 60-year brand equity converted to digital authority (166K backlinks)
  • Hybrid model: 251 employees supporting a $3.5M revenue digital platform
  • Global reach with 70%+ traffic from undefined regions—likely UK/EU markets
  • Brand name variations capture 21K+ monthly searches across spellings
They DON'T rely solely on foot traffic
They DO dominate local search for 'salon near me'
They DON'T ignore mobile-first design
They DO maintain consistent brand messaging across 60+ years
They DON'T treat digital as an afterthought
They DO convert online traffic to physical bookings

The Blueprint for Legacy Brands

Toni&Guy proves that heritage + modern tech = unstoppable digital growth. Their secret? Treat online presence as core business infrastructure, not a marketing add-on.

What tech stack does Toniandguy use?

10 detected
Backend Frameworks2
Push Notifications1
Performance1
Web Standards1
Frontend Frameworks1
Tracking & Analytics1
A
Amazon CloudFront

How much traffic does Toniandguy get?

Traffic & Engagement

289.2K
Monthly Visits
-3.7%
2.5
Pages/Visit
3:03
Avg. Duration
51%
Bounce Rate
Monthly Traffic Trend+11%
261.7K
Oct 2025
Oct
300.4K
Nov 2025
Nov
289.2K
Dec 2025
Dec

Rankings

#135,269
Global Rank
#9,370
United Kingdom Rank
Beauty and Cosmetics
Category

Backlinks & Authority

166.8K
Backlinks
3.1K
Ref. Domains
51
Authority Score
Low
Penalty Risk
Backlinks Trend+3%
162.6K
Jul 2025
Jul
167.8K
Aug 2025
Aug
168.2K
Sep 2025
Sep
167.9K
Oct 2025
Oct
166.9K
Nov 2025
Nov
166.8K
Dec 2025
Dec

Search Traffic

Organic
445.5K
Paid
95

Top Organic Keywords

#1toni and guy
18,100 vol6.1%
#1tony and guy
4,400 vol1.5%
#1toni&guy
2,900 vol1.0%
#1hairdressers
40,500 vol0.8%
#1toni & guy
1,900 vol0.6%

Where is Toniandguy's audience located?

🇬🇧United Kingdom78.5%
🇮🇳India6.5%
🇵🇰Pakistan3.6%
🇦🇹Austria3.0%
🇨🇦Canada1.8%

Device Distribution

Desktop15.0%
Mobile85.0%

What keywords does Toniandguy rank for?

5 keywords
1toni and guy11.4K vol$0.44
2tony and guy5.5K vol$0.32
3toni & guy2.3K vol$0.35
4toni&guy2.1K vol$0.37
5salon near me32.3K vol$0.67

How is Toniandguy's SEO?

Meta Tags

title11 chars

TONI&GUY UK

description138 chars

Multi-award winning hairdressing brand with more than 60 years of experience in education, superior client service and haircare expertise.

languageUK

H1 Tags

h1Welcome To TONI&GUY
h1Our salons
h1TONI&GUY Mainstage 2025

Who works at Toniandguy?

Loading leads...

What do customers think of Toniandguy?

TONI&GUY

TONI&GUY

4.2
2,022 reviews
✓ Claimed

Categories

Hairdresser#undefinedHair Salon#undefined

Activity & Engagement

Reply Rate
31.25%
Avg. Reply Time
14.0 days
Claimed Date
7/6/2023

Contact Information

Address:
58-60 Stamford Street
London, US

Reviews (20)

Filter by rating:
Fran
1/17/2026
🇬🇧 United Kingdom6 reviewsOrganicUnverified
Experience date: 1/17/2026
Everything Excellent!!

Today I had a hair cut at Tony&Guy in Putney. It was my second time. Scallate the assistant is always very professional, polite and welcoming. Var the stylist who cut my hair did an incredible work!! She also was very professional and friendly. She removed all the damage hair creating a lovely haircut perfect for me! She also stylished my hair in a very pretty way. I am very happy with the result! THANK YOU SO MUCH!!!✌🥰🤗

Jeronima Maria Alves Teixeira
1/1/2026
🇬🇧 United Kingdom10 reviewsBasicLinkVerified
Experience date: 12/30/2025
Very good

Very hoid exoerience though short 9f staff. One lady really iverworkibg and doing too many things at once

Hannah Masson
12/30/2025
🇬🇧 United Kingdom4 reviewsBasicLinkVerified
Experience date: 12/30/2025
Brilliant cut, lovely people

Everyone working in this salon is so lovely and welcoming and friendly. The hairdresser cut and styled my daughters hair exactly how she asked and it looked amazing. Would 10/10 recommend

Tonia
12/29/2025
🇪🇸 Spain4 reviewsOrganicUnverified
Experience date: 12/19/2025
Great experience!

I’ve had another great experience at Toni & Guy, Deansgate. Last week, I had highlights with Nathalie, followed by a cut with Grace. Both Nathalie and Grace took time to listen to what I was hoping to achieve, carefully explained what they recommended and what they were doing at every step of the process. Despite it being in the last couple of days before Christmas, I never felt rushed and Nathalie and Grace were very calm, friendly and their expertise shone through. Nathalie’s, Grace’s and the rest of Deansgate team’s expertise, professionalism and positive manner is the reason that I keep coming back to Toni & Guy. Thanks guys!

Mr Leonard
12/24/2025
🇬🇧 United Kingdom33 reviewsBasicLinkVerified
Experience date: 12/22/2025
Friendly

Friendly, efficient and expert staff

Frequently Asked Questions about Toniandguy

What is Toniandguy's Revenue?
Toniandguy generates approximately $4M in annual revenue. With 251 employees, that's $13,944 per employee.
What does Toniandguy do?
Multi-award winning hairdressing brand with more than 60 years of experience in education, superior client service and haircare expertise.
How fast is Toniandguy growing?
Toniandguy has declined by 3.7% in the last 6 months according to traffic data. employee count has changed by 17% year over year.
How do people interact with Toniandguy?
When visiting Toniandguy, visitors view an average of 2.5 pages per visit, and spend around 3:03 on the site, and the bounce rate is 50.6%.
How do people find Toniandguy?
445.5K (154%) find them through organic search. 95 (0%) come through paid advertising.
Who uses Toniandguy?
Toniandguy's top market is United Kingdom with 227.1K visitors (78.5%). India is 2nd with 18.8K (6.5%). Pakistan is 3rd with 10.5K (3.6%).
What technologies does Toniandguy use?
Toniandguy uses 9 technologies across their website including Fonts, Backend Frameworks, Push Notifications. Key technologies include Adobe Fonts, Laravel, Ruby on Rails, Pusher.
Who are Toniandguy's competitors?
Toniandguy's main competitors include Safe Effective Natural Hair Care Products, WELEDA UK, This Works, TONIandGUY, Aspects Beauty. These companies operate in similar markets and compete for the same customer base.
What do customers think of Toniandguy?
Toniandguy has a Trustpilot score of 4.2 out of 5 (4 stars) based on 2,022 customer reviews.

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About toniandguy.com

Multi-award winning hairdressing brand with more than 60 years of experience in education, superior client service and haircare expertise.

Company Overview

toniandguy.com
Website
lifestyle
Industry
#127,123
Global Rank
331.2K
Monthly Visitors
9
Technologies
8+
Employees

toniandguy.com Key Pages

Contact toniandguy.com

Technology Stack

toniandguy.com uses 9 technologies across their website including Adobe Fonts, Laravel, Ruby on Rails, Pusher, and more.

Fonts

Adobe Fonts

Backend Frameworks

Laravel, Ruby on Rails

Push Notifications

Pusher

Performance

Lazy Loading

Web Standards

PWA

CSS Frameworks

Bootstrap, Tailwind CSS

Traffic & Audience

331.2K
Monthly Visits
39%
Bounce Rate
3.3
Pages/Visit
1:44
Avg. Duration

toniandguy.com receives approximately 331.2K monthly visitors and ranks #127,123 globally. The website has a bounce rate of 39% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 1:44 on the site.

The majority of toniandguy.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is toniandguy.com?
Multi-award winning hairdressing brand with more than 60 years of experience in education, superior client service and haircare expertise.
What technologies does toniandguy.com use?
toniandguy.com uses 9 technologies including Adobe Fonts, Laravel, Ruby on Rails, and 3 more. View the full tech stack analysis above.
How do I contact toniandguy.com?
You can contact toniandguy.com through their contact page.
What are toniandguy.com's social media accounts?
toniandguy.com is active on tiktok, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is toniandguy.com hiring?
Check toniandguy.com's careers page for current job openings and opportunities. The company has 8+ known employees.
How popular is toniandguy.com?
toniandguy.com receives approximately 331.2K monthly visitors and ranks #127,123 globally. Traffic is declining by 3.2% month-over-month.

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This page provides publicly available information about toniandguy.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit toniandguy.com directly at https://toniandguy.com.