top.gg
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top.gg: The Discord Economy's Silent Gatekeeper
How a 12-person team commands a 7.7M monthly visit empire in the heart of gaming culture
While tech giants battle for cloud dominance, a quiet powerhouse has conquered the digital playground where 200 million gamers connect daily. With just 12 employees, top.gg has become the undisputed marketplace for Discord's bot ecosystem, turning a simple directory into a $1M revenue engine that controls the discovery layer for millions of Discord communities.
"They're not building bots—they're controlling access to the entire Discord bot economy."
The Network Effect Machine
Top.gg has engineered a classic two-sided marketplace where bot developers need visibility and Discord server owners need tools. The 63% direct traffic is the most telling metric—it proves they've achieved brand monopoly in their niche. When you need a Discord bot, you don't Google 'bot directory'; you go straight to top.gg. This is the holy grail of platform businesses: becoming the default destination.
The SEO Dominance Play
Despite only 32% organic traffic, top.gg commands the most valuable search real estate in Discord bot discovery. Ranking #1 for 'discord bots' (81K monthly searches) and 'discord music bot' (41K searches) means they've effectively locked out competition. The 2.4M backlinks aren't just a vanity metric—they're a defensive moat that would take years and millions in marketing spend to replicate.
What makes this impressive is the lean operation. With $1M in revenue and 12 employees, they're generating approximately $83K per employee—a testament to their platform efficiency. Unlike SaaS companies burning through VC funding, top.gg appears to be profitable, running a marketplace model where they likely monetize through premium placements, advertising, or API access fees.
- Monopoly-level brand recognition in Discord bot discovery
- Capital-efficient model with 12 employees vs. 7.7M monthly visits
- Defensible moat through 2.4M+ backlinks and direct traffic dominance
- Captures high-intent users searching for specific bot functionality
The Ultimate Platform Play
Top.gg proves that in fragmented ecosystems, owning the discovery layer is more valuable than building the tools themselves. They're the Google Search for Discord bots—controlling access, capturing value, and requiring minimal headcount to maintain a massive digital empire.
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Open Graph Image
https://cdn.top.gg/web-assets/social-preview.png
Meta Tags
Discord Bots and Discord Apps | The #1 Discord Bot and Discord App List
Spice up your Discord experience with our diverse range of Discord Bots and Apps.
H1 Tags
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Top.gg
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Reviews (16)
This website helped me gain so many…
This website helped me gain so many members for my Discord bot! Its the best website for growing your discord bots. i love top,gg for helping my bot grow!! 💘💖
awesome website
awesome website! My bot has already grown extensively since it was approved. I hope this continues and I continue to grow
Top.gg is really rad
Top.gg is really rad. They have a good team, the sites been more reliable in the past year. Actually helps your bot grow. Thanks Top.gg
amazing!
I post my servers on top.gg and I get more members! also they offer to post my bot so people can invite it to their servers! would encourage any discord user/bot developer to use top.gg to get more members into their server(s) or for people to invite their bot into their server(s) overall amazing job! they use tags so it is easier to find what you are looking for. I am good at writing HTML so for my bot, they allow you can customize your bot section using HTML which I used and now looks amazing and ready for people to see. unfortunately, HTML is n to yet supported for discord server lists, but top.gg still gets all 5 stars. ok so my bot has been approved for top.gg which is awesome! in only a matter of days my bot jumped from 78 servers to 100! and it is always growing! awesome job to have my bot where someone will invite it.
Good site for listing bots.
It's a pretty good website for listing discord bot.
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About top.gg
Spice up your Discord experience with our diverse range of Discord Bots and Apps.
Company Overview
top.gg Social Media
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Email Addresses
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Technology Stack
top.gg uses 20 technologies across their website including Font Awesome, Google Fonts, Sentry, Contentful, and more.
Fonts
Font Awesome, Google Fonts
Error Tracking
Sentry
CMS
Contentful
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight
Customer Support
Zendesk
Traffic & Audience
top.gg receives approximately 7.8M monthly visitors and ranks #9,357 globally. The website has a bounce rate of 58% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:12 on the site.
The majority of top.gg's traffic comes from undefined, undefined, .
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This page provides publicly available information about top.gg. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit top.gg directly at https://top.gg.