tossware.com
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Tossware: The $5M Disposable Cup Empire
How a B2B DTC brand is redefining single-use with 28 employees
Tossware isn't selling cups—it's selling the moment. With $4.9M in revenue and just 28 employees, this startup is proving that the disposable goods market isn't dead; it's just waiting for someone to make it premium.
"They aren't competing with glassware; they're replacing the anxiety of broken glass at weddings."
The Direct Traffic Anomaly
With 61% direct traffic (33.7K monthly visits), Tossware's brand recall is exceptional. Only 27% comes from organic search, suggesting their growth is driven by word-of-mouth and repeat B2B customers rather than SEO. This is a classic sign of a product-market fit that spreads virally at events.
The Wedding & Hospitality Wedge
Tossware's keywords reveal their strategy: they aren't targeting casual consumers. Searches like 'govino plastic wine glasses' and 'tossware coffee portable' indicate they are competing in the premium disposable space for weddings and corporate events. Their 4 Trustpilot reviews (3.8/5) suggest a small but vocal B2B customer base.
The domain traffic data shows a massive undefined segment (95.8%), likely hiding specific geographic clusters. This is common for Shopify-based DTC brands where analytics aren't fully configured, but it hints at a US-heavy audience. Their tech stack—Swiper, Tailwind CSS, and Bootstrap—shows a lean, modern frontend approach optimized for mobile conversions.
- Revenue per employee is ~$175K—high for a physical product brand
- 720 monthly searches for 'tossware' alone shows strong brand equity
- They leverage recycled water bottle materials to justify premium pricing
The Quiet Giant of Eventware
Tossware proves you don't need massive funding to build a $5M brand—just a product that solves a specific pain point with style.
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Open Graph Image
http://www.tossware.com/cdn/shop/files/URL_image01_bd7a0791-3903-48f3-ba8b-6275a94a0ee9.png?v=1596839016
Meta Tags
TOSSWARE | Serve the Moment
Upscale disposable glasses for wine, beer, champagne, and cocktails. Always 100% recyclable, BPA-free, and fully shatterproof, they're perfectly convenient for every occasion. Modern in design, use them poolside, at parties, weddings, or bring them on the go! Made consciously with recycled water bottle contents.
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TOSSWARE
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Reviews (4)
Great product and customer service
I have had a very positive experience with Tossware. Their products are great, and their customer service is top notch. About 18 months ago we hosted a big summer party at our new home. We hired a bartender, caterer, live band and a photographer. We wanted drinkware that felt was special. We were a little hesitant to use Tossware because of the price, but when the cups and glasses arrived, we were very pleased. Many guests commented on them and asked where we found them. This past Christmas we hosted another large party. We ordered Tossware again. We thought we allowed enough time. Unfortunately, a week before the party, our order still had not shipped. I was disappointed, but I cannot fault a company for being busy. I sent a message on Sunday and followed up with an email Monday morning. I received an immediate reply that their customer service had already received my Sunday message, and by Tuesday I received a full refund. THAT is exactly how a company should respond. I'm sorry we couldn't do business this year, but I promise we will still use them again for the next party.
Got the set of 24
Got the set of 24 - 9 oz champagne glass for NYE party. They look great! Shipping was speedy. Customer service was outstanding. I forgot to apply my discount code and they refunded immediately! Highly recommend!
Good products, horrible service.
Honestly, their products are great. But their customer service went down the drain big time. I've been a customer for about 2 years and in that time have probably spent over $15k on Tossware cups (as well as referred countless customers). In the beginning, my rep was incredible (shoutout to Joy!) and they offered a truly white glove service with their wholesale program. But as time went on, I was assigned a new rep, prices went up, fee are constantly tacked on, they became less accommodating, overall service has degraded and they almost make me feel like they don't want my business. Sad to see this happen to a company I used to love.
Cups Melted!!
I bought tossware cups as disposable cocktail cups for my outdoor wedding. Granted it was 105 degrees but the cups completely melted and warped before the wedding even started and they were in the shade. My father in law had to run to the store to get new cups during the reception.
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About tossware.com
Upscale disposable glasses for wine, beer, champagne, and cocktails. Always 100% recyclable, BPA-free, and fully shatterproof, they're perfectly convenient for every occasion. Modern in design, use them poolside, at parties, weddings, or bring them on the go! Made consciously with recycled water bottle contents.
Company Overview
tossware.com Social Media
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Technology Stack
tossware.com uses 30 technologies across their website including Adobe Fonts, Google Fonts, hCaptcha, HSTS, Sentry, and more.
Fonts
Adobe Fonts, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Error Tracking
Sentry
CMS
Contentful
CDN
jsDelivr
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare
Traffic & Audience
tossware.com receives approximately 33.7K monthly visitors and ranks #652,315 globally. The website has a bounce rate of 56% with visitors viewing an average of 4.7 pages per visit. Users spend an average of 1:31 on the site.
The majority of tossware.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about tossware.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit tossware.com directly at https://tossware.com.