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TotalEnergies: The $1.6T Energy Giant's Web Strategy
How an oil behemoth navigates the multi-energy transition online
TotalEnergies commands $1.6 trillion in revenue and 116,000 employees, yet their website reveals a fascinating tension: a legacy energy empire trying to rebrand as a 'multi-energy' player. With 2M monthly visitors, this isn't just a corporate site—it's a battlefield for identity in the energy transition.
"They're not just selling energy—they're selling a story of transition, and the website is their most critical storytelling tool."
The Rebranding Paradox
The keyword data reveals their identity crisis: 'total' (101K searches) still dominates over 'totalenergies' (53K). This 2:1 ratio shows they're fighting to own their new name while legacy brand equity persists. Their SEO strategy must balance oil heritage with green future—a tightrope walk visible in every page title.
Global Traffic Mystery
Here's the intrigue: 36.6% of traffic comes from 'undefined' countries. This could signal either sophisticated geo-targeting or data limitations in tracking global energy markets. With only 4.3% from the third-largest identifiable segment, their web presence is truly global, not Western-centric—a crucial advantage as emerging markets drive energy demand.
- Trustpilot rating of 1.2/5 suggests customer experience gaps despite massive scale
- Top keyword 'total energie' (163K searches) reveals French market dominance or spelling confusion
- Only 1,300 monthly searches for 'totalenergies careers'—surprisingly low for 116K-employee giant
- 46% organic traffic shows strong SEO but potential over-reliance on brand search
The tech stack tells its own story: jQuery and Bootstrap suggest legacy systems, while Tailwind and DaisyUI indicate modernization efforts. This hybrid approach mirrors their energy strategy—maintaining oil assets while building renewables. The 2.1M monthly visitors generate data that could fuel transformation, but only if they can convert curiosity into engagement.
The Energy Transition's Digital Mirror
TotalEnergies.com isn't just a website—it's a $161B company's digital identity crisis, visible in every keyword, every visitor, and every 1-star review.
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https://totalenergies.com/sites/g/files/nytnzq121/files/images/2021-05/cover-carrousel-logo-2x.png
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TotalEnergies - integrated multi-energy company | TotalEnergies.com
TotalEnergies is a global integrated energy company that produces and markets energies: oil and biofuels, natural gas and green gases, renewables and electricity.
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Reviews (20)
I have a buisness acccont that i have…
I have a buisness acccont that i have requsted a refund for overcharge 3 months ago and im still waiting. The amount is for over 14k. Now on our 2nd gas line the are threatening to cut our supply because i am refusing to pay thr 800 that is outstanding and they are charging for late payment. If you have a buisness avoid total energies they will not treat you fairly!!!!!
I moved in new premises
I moved in new premises, they disconnected my electricity when I told them I was a new tenant. They removed my gas meter without speaking to anyone on site. And now they're refusing to re install gas meter but are reconnecting my electricity after I paid a deposit and the reconnect fee. And even then they've botched up the re connection and still waiting to be re connectied. Awful company with overseas call centre bad phone lines very poor communication in between the company. Stay way from TotalEnergies they don't care about old or potential new customers.
Poor experience and fuel
We used the TotalEnergies gas station off the motorway just outside Mons in Belgium. We found the system of paying unnecessarily complex and frustrating. Using our bank card at the station raised a red flag at our Irish bank , who paused our cards until they had spoken to us. This had to do with the inexplicable pre-payment system . Worse was to come when our camper began the struggle going uphill on the Motorway. We had to leave the Péage as a result and travel on smaller roads for safety reasons. The issue completely resolved when we filled up with fresh diesel so we assumed the problem was the diesel at the TotalEnergies station
Took a pre authorisation of 72 Euros…
Took a pre authorisation of 72 Euros and the charger failed to initialise. Spent another 72 euros as my car only had 11 miles and we were stuck in the middle of no where. This charge cost 19euros but four days later I’m still waiting for a refund
TotalSharks
Disgraceful company. They should be called TotalSharks not TotalEnergies. Even 1 star is too much. AWFUL AWFUL AWFUL.
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About totalenergies.com
TotalEnergies is a global integrated energy company that produces and markets energies: oil and biofuels, natural gas and green gases, renewables and electricity.
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totalenergies.com uses 12 technologies across their website including HSTS, PHP, Cloudflare, and more.
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HSTS
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PHP
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Cloudflare
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Tealium
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Lazy Loading
Traffic & Audience
totalenergies.com receives approximately 2.1M monthly visitors and ranks #25,090 globally. The website has a bounce rate of 38% with visitors viewing an average of 3.8 pages per visit. Users spend an average of 2:41 on the site.
The majority of totalenergies.com's traffic comes from undefined, undefined, .
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