touchnote.com
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TouchNote: The Anti-Moonpig?
How a niche player carved out a $7.5M niche by ignoring the mass market playbook
In a world dominated by Moonpig's 240K monthly searches, TouchNote is playing a different game entirely. They aren't trying to be the biggest greeting card company—they're trying to be the most personal.
"TouchNote isn't selling cards; they're selling the dopamine hit of receiving physical mail in a digital world."
The Niche That Moonpig Ignores
While Moonpig dominates the 'emergency birthday card' market with 240K monthly searches, TouchNote captures a different intent: deliberate, ongoing connection. Their traffic data reveals a curious pattern—'in country christmas card delivery poland' and 'what to say to a family going on vacation' aren't accidental searches. These are users seeking meaningful, cross-border connection. With 121K monthly visits and a 47% organic search rate, they've built a moat around intentionality, not impulse.
The $7.5M Bootstrapped Reality
TouchNote's 56 employees generate $7.5M in revenue—roughly $134K per employee. That's lean for a lifestyle tech company, but telling. No funding rounds, no aggressive burn. Their tech stack (Next.js, Tailwind, Vite) suggests a modern, efficient engineering team led by Henry Woodsend. They're not chasing scale for scale's sake; they're optimizing for sustainable, profitable growth in a niche where Moonpig's algorithmic approach falls flat.
The product strategy is clear: mobile-first (the app is the hero), global reach (Poland delivery queries), and emotional resonance. Their social profiles—Twitter, YouTube, Facebook, Instagram—aren't just marketing channels; they're community hubs for sharing life's moments. This isn't transactional e-commerce; it's emotional infrastructure.
- They ignore the 'emergency card' market (where Moonpig lives) and own the 'planned connection' space
- 47% organic traffic suggests strong SEO for long-tail emotional queries, not just branded searches
- The 56-person team is a deliberate constraint—every hire must directly serve their core mission
- Trustpilot's 4.3/5 from 4,320 reviews proves they deliver on the emotional promise, not just the product
The Anti-Moonpig Playbook
In a world of transactional convenience, TouchNote proves that emotional depth scales profitably—just not as fast.
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TouchNote UK | Personalised Cards, Greeting Cards, Postcards & More
Share life's happy moments & surprise loved ones with personalised cards, birthday cards, greeting cards & more with Touchnote. Download the app today.
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Reviews (20)
I have used their services to send a…Birthday post card
I have used their services to send a birthday card to Norway..The prices are super cheap and the card customization was great... the second time , the card did not reach but they had sent it after printing.... So their team was super quick and sent another one for free and it reached so quickly to my friend... So i totally recomment using their services !!!1
Hi Faiza, Thank you for your lovely feedback! We’re happy to hear that your first card reached your friend and that our team was able to quickly resolve the issue with the second one. We’re glad you enjoyed the customisation options and found our pricing good value. Your recommendation means a lot to us, and we can’t wait to help you send more smiles in the future! Best, The TouchNote Team
Simply the best
I love touch note. I send myself beautiful photos to frame . It’s also just so easy to send photos or cards to friends on a special occasion. Just so quick and easy to use. Also very reliable and you can send cards all over the world.
Hi Bronwyn, Thank you for your lovely feedback! We’re happy to hear you love TouchNote and that it makes sending photos and cards so quick and easy. It’s great to know our service helps you share special moments with friends and family around the world. We really appreciate your support! Best, The TouchNote Team
Staying in touch
When you live 6000 miles away from family it's important to have a reliable way to send birthday cards and just share every day pictures with grandchildren and aged parents using postcards that they look forward to receiving.
Hi Michael, Thank you for your lovely feedback! We’re happy to hear that TouchNote helps you stay connected with family across the miles. It’s wonderful to hear that your postcards bring joy to your grandchildren and parents. Thanks again for sharing! Best, The TouchNote Team
It’s great
It’s great, easy to use and lovely to receive. The only downside is the up-selling
Hi Mooma, Thank you for your kind feedback! We’re happy to hear you find TouchNote easy to use and lovely to receive. We appreciate your honesty about the upselling and will be sure to pass this on to our team. Thanks for taking the time to share your thoughts! Best, The TouchNote Team
Very satisfied customer
Always easy to use and perfect to customise any card/postcard.
Hi there, Thank you for your kind feedback! We’re happy to hear you find TouchNote easy to use and perfect for customising your cards and postcards. Thanks for choosing TouchNote! Best, The TouchNote Team
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About touchnote.com
Share life's happy moments & surprise loved ones with personalised cards, birthday cards, greeting cards & more with Touchnote. Download the app today.
Company Overview
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Technology Stack
touchnote.com uses 20 technologies across their website including Font Awesome, Google Fonts, Sentry, PHP, and more.
Fonts
Font Awesome, Google Fonts
Error Tracking
Sentry
Programming Languages
PHP
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Privacy & Consent
OneTrust
Advertising
Awin, Facebook Pixel
Traffic & Audience
touchnote.com receives approximately 121.7K monthly visitors and ranks #241,138 globally. The website has a bounce rate of 43% with visitors viewing an average of 4.6 pages per visit. Users spend an average of 2:16 on the site.
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