9:41
tracer.ai
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tracer.ai

21 technologies
VerifiedGrowingVisit14.7K/mo$41M23521 Tech25 Leads
Deep Dive

Tracer.ai: The Silent Guardian of Brand Integrity

A $41M revenue startup quietly dominates the anti-counterfeit space with 235 employees

In a digital world where counterfeit goods flood marketplaces, one company operates like a silent detective: Tracer.ai. With $41.4M in revenue and 235 employees, they've built a fortress protecting brands from digital theft.

$41.4M
Annual Revenue
235
Employees
14,739
Monthly Visitors
32%
Organic Search Traffic

"Tracer.ai isn't chasing traffic—they're chasing counterfeiters. While most startups obsess over growth metrics, this company builds moats around brands."

The Silent Majority

Tracer.ai's 14,739 monthly visitors might seem modest, but their 54% direct traffic tells a different story. These aren't random browsers—they're brand protection professionals returning to a mission-critical platform. The 32% organic search traffic suggests they're not burning cash on ads; they're earning their spot through authority and necessity.

The Hidden Growth Engine

With $41.4M in revenue and 235 employees, Tracer.ai generates ~$176,000 per employee—a healthy efficiency ratio for a specialized B2B SaaS company. The fact that their top keyword 'tracer' has 27,340 monthly searches (versus just 1,150 for 'tracer ai') suggests massive brand recognition beyond their direct domain, indicating they've become the default solution in their category.

The company's leadership team reads like a playbook for B2B success: Rick Farnell as CEO, Faisal Shah as Co-Founder and Chairman, Terry Wise as Chief Business Officer, Adam Busch as CFO, and Mike Monzon as Global SVP Marketing. This blend of operational, financial, and go-to-market expertise suggests a company preparing for scale, not just survival.

  • Dominates brand protection with specialized anti-counterfeit technology
  • Maintains 54% direct traffic—indicating strong product stickiness
  • Built by experienced leadership team with clear enterprise focus
  • Operates in a critical niche with high switching costs for customers
No public funding rounds disclosed (bootstrapped or quietly funded)
Strong $41.4M revenue with efficient $176K per employee ratio
Modest web presence with only 14,739 monthly visits
54% direct traffic shows product-driven growth
Single Trustpilot review with 3.2/5 rating
27,340 monthly searches for 'tracer' indicates category ownership

The Anti-Growth Story

Tracer.ai proves that in B2B SaaS, depth beats breadth. They don't need millions of visitors—just the right ones.

What tech stack does Tracer use?

35 detected
Accessibility1
Programming Languages1
Cloud & Hosting1
Performance1
Web Standards2
Tracking & Analytics14
G
Google Analytics
G
Google Tag Manager
H
Hotjar
L
LinkedIn Insight Tag
G
Google Tag Manager
H
Hotjar
G
Google APIs
G
Google Tag Manager
H
Hotjar
G
Google Static
G
Google Analytics
L
LinkedIn Insight Tag
G
Google DoubleClick
L
LinkedIn

How much traffic does Tracer get?

Traffic & Engagement

14.7K
Monthly Visits
1.7
Pages/Visit
0:17
Avg. Duration
39%
Bounce Rate
Monthly Traffic Trend-8%
16.0K
Oct 2025
Oct
12.1K
Nov 2025
Nov
14.7K
Dec 2025
Dec

Traffic Sources

Search
32%
Direct
54%
Social
5%
Referrals
8%
Email
0%
Paid
1%

Where is Tracer's audience located?

🌍27.1%
🌍18.5%
🌍12.9%
🌍12.8%
🌍6.3%

What keywords does Tracer rank for?

5 keywords
1tracer ai1.1K vol$5.62
2tracer27.3K vol$0.75
3tracer boise110 vol
4tracee‐ai security90 vol
5tracer.ai70 vol

How is Tracer's SEO?

Open Graph Image

OG Image preview
og:image

https://www.tracer.ai/wp-content/uploads/2025/04/MGA-Entertainment-V2-1-1.webp

Meta Tags

title55 chars

Brand Protection Software | Anti-Counterfeit Technology

description129 chars

Brand protection software and services and anti-counterfeit technology designed to protect your brand, reputation, and customers.

languageEN-US

Schema Types

Unknown

Who works at Tracer?

Loading leads...

What do customers think of Tracer?

Tracer

Tracer

3.2
1 reviews

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
AI

Reviews (1)

Filter by rating:
KariemerNLVerified
1/6/2026
🇳🇱 Netherlands4 reviewsOrganicUnverified
Experience date: 12/19/2025
Achterlijk AI bedrijf...

Laat zonder valide reden advertenties van Marktplaats verwijderen in opdracht van oa Emma Sleep. Reageren niet op berichten en kunnen dus blijkbaar niet uitleggen wat er mis was met mijn advertentie. Ik had Tracer.ai in mijn bericht aan hun beloofd een review te schrijven bij hun klant (Emma Sleep) en wat je belooft moet je doen... er zat nog wat munitie in de pen dus ook Tracer.ai maar voorzien van een passende review.

👍 1

Frequently Asked Questions about Tracer

What is Tracer's Revenue?
Tracer generates approximately $41M in annual revenue. With 235 employees, that's $176,000 per employee.
What does Tracer do?
Brand protection software and services and anti-counterfeit technology designed to protect your brand, reputation, and customers.
How fast is Tracer growing?
Tracer employee count has changed by 18% year over year.
What technologies does Tracer use?
Tracer uses 21 technologies across their website including Accessibility, Fonts, Programming Languages. Key technologies include AccessiBe, Font Awesome, Adobe Fonts, PHP.
Who are Tracer's competitors?
Tracer's main competitors include autoLOTO, All About Circuits, Gierd, Tracer, Kompliant. These companies operate in similar markets and compete for the same customer base.
What do customers think of Tracer?
Tracer has a Trustpilot score of 3.2 out of 5 (3 stars) based on 1 customer reviews.

Export Data

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How to contact Tracer?

What are Tracer's key pages?

Export tracer.ai Data

Download the complete tech stack, analytics, leads, and company data for tracer.ai in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About tracer.ai

Brand protection software and services and anti-counterfeit technology designed to protect your brand, reputation, and customers.

Company Overview

tracer.ai
Website
computers_electronics_and_technology
Industry
#1,705,598
Global Rank
14.7K
Monthly Visitors
21
Technologies
25+
Employees

Contact tracer.ai

Technology Stack

tracer.ai uses 21 technologies across their website including AccessiBe, Font Awesome, Adobe Fonts, PHP, and more.

Accessibility

AccessiBe

Fonts

Font Awesome, Adobe Fonts, Google Fonts

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Amazon Web Services

Advertising

LinkedIn Insight Tag

Traffic & Audience

14.7K
Monthly Visits
39%
Bounce Rate
1.7
Pages/Visit
0:17
Avg. Duration

tracer.ai receives approximately 14.7K monthly visitors and ranks #1,705,598 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:17 on the site.

The majority of tracer.ai's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is tracer.ai?
Brand protection software and services and anti-counterfeit technology designed to protect your brand, reputation, and customers.
What technologies does tracer.ai use?
tracer.ai uses 21 technologies including AccessiBe, Font Awesome, Adobe Fonts, Google Fonts, and 15 more. View the full tech stack analysis above.
How do I contact tracer.ai?
You can contact tracer.ai via email at [email protected] or through their contact page.
What are tracer.ai's social media accounts?
tracer.ai is active on twitter, youtube, linkedin. You can find links to all their social media profiles in the social section above.
Is tracer.ai hiring?
Check tracer.ai's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is tracer.ai?
tracer.ai receives approximately 14.7K monthly visitors and ranks #1,705,598 globally. Traffic is growing by 21.6% month-over-month.

Related Searches

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This page provides publicly available information about tracer.ai. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit tracer.ai directly at https://tracer.ai.