trackablemed.com
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TrackableMed: The Marketing Machine That Doesn't Track Itself
A $4.2M revenue agency that dominates medical marketing but struggles with its own SEO footprint.
In the high-stakes world of medical marketing, TrackableMed promises growth through data-driven campaigns and patient-focused websites. Yet, a deeper dive reveals a fascinating paradox: a company that meticulously tracks client performance while its own digital footprint remains surprisingly modest.
"Their expertise is tracking medical ROI, but their own website barely registers on the global radar. It's the ultimate 'cobbler's children have no shoes' scenario."
The Niche Dominance Strategy
TrackableMed operates in a hyper-specialized vertical: medical practices and device companies. With 24 employees generating $4.2M, they achieve a revenue-per-employee ratio of ~$175k—healthy for a service-based agency. Their focus on 'trackable' results appeals to medical professionals who demand measurable ROI from marketing spend, a sector notoriously skeptical of vague branding campaigns.
The Traffic Paradox
Here's the irony: TrackableMed drives growth for clients but generates only 1,194 monthly visits for itself. Their top keyword is simply their brand name ('trackable med'), searched just 10 times monthly. Even more telling, generic terms like 'trackable' (640 searches) and unrelated queries like 'why was Jonathan Burkett adopted' (270 searches) outperform their core service keywords. This suggests a brand-first, SEO-second approach—or a strategy that prioritizes client acquisition over organic visibility.
The company's tech stack reveals a pragmatic, performance-focused mindset. They leverage jQuery, Tailwind CSS, and Bootstrap for rapid front-end development, while their analytics arsenal—Google Analytics, Tag Manager, Clarity, Facebook Pixel, and LinkedIn Insight Tag—shows they practice what they preach: comprehensive tracking. The presence of AccessiBe on their blog suggests a commitment to ADA compliance, a critical factor for medical clients facing accessibility lawsuits.
- Revenue-per-employee ratio of $175k indicates efficient operations
- Traffic profile: 42% direct, 37% organic—strong brand recognition but weak discoverability
- Top keywords reveal brand dependency over service-based SEO
- Tech stack optimized for tracking and rapid deployment, not flashy innovation
The Agency That Walks Its Talk—Mostly
TrackableMed proves that in B2B medical marketing, reputation and referrals trump SEO. Their low traffic isn't a failure; it's evidence they acquire clients through channels they don't publicly track. For founders, the lesson is clear: sometimes the most trackable growth happens off your website.
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Meta Tags
TrackableMed | Medical Marketing, Advertising & Strategy
TrackableMed drives growth for medical practices and device companies with targeted advertising, strategic marketing campaigns, and patient-focused websites.
We accelerate patient demand
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About trackablemed.com
TrackableMed drives growth for medical practices and device companies with targeted advertising, strategic marketing campaigns, and patient-focused websites.
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Technology Stack
trackablemed.com uses 25 technologies across their website including AccessiBe, Wistia, Font Awesome, Google Fonts, and more.
Accessibility
AccessiBe
Video
Wistia
Fonts
Font Awesome, Google Fonts
Security
HSTS, reCAPTCHA
Error Tracking
Sentry
CMS
Webflow
Traffic & Audience
trackablemed.com receives approximately 1.2K monthly visitors and ranks #11,894,841 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:53 on the site.
The majority of trackablemed.com's traffic comes from .
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This page provides publicly available information about trackablemed.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit trackablemed.com directly at https://trackablemed.com.