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TracPlus: The Invisible Backbone of Industrial Fleet Ops
A $3.6M revenue company quietly dominating real-time tracking for vehicles and aircraft
While SaaS founders chase viral growth, TracPlus built a $3.6M business by solving a brutally unsexy problem: making sure rescue helicopters, fire tankers, and industrial fleets don't disappear off the map. This isn't a consumer app—it's the coordination layer for critical operations.
"They're not selling software—they're selling the certainty that your $50M fleet won't go offline."
The Unsexy Infrastructure Play
TracPlus operates in the industrial vehicle tracking space, where uptime isn't a metric—it's a requirement. Their 22,655 monthly visits come from operators who need real-time tracking for helicopters, fire tankers, and industrial equipment. The 53% organic traffic suggests they've built authority in niche keywords like 'helitranz tracplus' and 'neptune air tankers'—terms you'll never find on a growth hacker's keyword list.
The Growth Narrative
With 31 employees and $3.6M in revenue, that's roughly $116K per employee—solid efficiency for a B2B platform. Their traffic distribution shows 80.2% from undefined markets (likely Australia/New Zealand given their aviation focus), with another 20% spread across global enterprise accounts. The 'trac' keyword gets 51K monthly searches, but they rank for 'trac login' (11.5K volume)—a sign of sticky, recurring users.
The tech stack tells a story of pragmatic modernization: jQuery alongside Vite, Bootstrap with Tailwind CSS. They're not rebuilding everything from scratch—they're layering modern tools over proven infrastructure. This is a company that prioritizes reliability over trends, which explains why their enterprise clients (helicopter operators, fire services, industrial fleets) stay for the long haul.
- Real-time tracking for critical vehicles (helicopters, tankers, fleets)
- Data automation that reduces manual reporting overhead
- Advanced reporting for compliance and operational insights
- Single platform for coordination and communications
The Quiet Giant of Industrial Ops
While everyone chases AI hype, TracPlus proves that boring infrastructure for critical operations remains one of the most defensible businesses in tech. Their 31-person team ships reliability, not features.
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Open Graph Image
https://www.tracplus.com/hubfs/fire-kestrel.jpeg
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Complete Coordination And Insights. One Platform. TracPlus.
Real-time Tracking & Communications, Advanced Data Reporting, and Data Automation.
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About tracplus.com
Real-time Tracking & Communications, Advanced Data Reporting, and Data Automation.
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tracplus.com uses 19 technologies across their website including Google Fonts, HSTS, unpkg, and more.
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Cloudflare
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tracplus.com receives approximately 22.7K monthly visitors and ranks #1,297,285 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 6:09 on the site.
The majority of tracplus.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about tracplus.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit tracplus.com directly at https://tracplus.com.