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tractionag.com
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Traction Ag: The AgTech Fighter Punching Up
How a 51-person team is carving out a niche against QuickBooks in farm accounting
While QuickBooks dominates small business accounting with 80% market share, Traction Ag is executing a ruthless vertical SaaS playbook: build software so specific to farmers that generalist tools feel broken by design. With $14.5M in funding and $6.8M in revenue, they're betting that 'good enough' isn't good enough when you're managing harvest cycles and livestock depreciation.
"They don't compete with QuickBooks—they make QuickBooks irrelevant for farmers."
The Farm-First User Base
Traction Ag's 18,099 monthly visitors aren't random—they're farmers drowning in spreadsheets. The 54% direct traffic rate is exceptional for a company of this size, signaling strong brand recall and word-of-mouth growth within tight-knit farming communities. When a 3rd-generation farmer types 'traction' (47,140 monthly searches) instead of 'farm accounting software,' you know the category stickiness is real.
The Vertical SaaS Playbook
The leadership team reads like a vertical SaaS dream team: CEO Dustin Sapp, SVP Growth Andrew Paine, and Director of Marketing Craig Carroll aren't building generic accounting software—they're building for crop schedules, equipment depreciation, and subsidy tracking. This is the Toast playbook applied to agriculture: own the vertical, expand the workflow, become indispensable.
Their tech stack reveals a modern, pragmatic approach: Tailwind CSS and DaisyUI for rapid UI iteration, Google Analytics for conversion tracking, and a focus on core functionality over feature bloat. The 23% organic search traffic suggests they're still early in SEO maturity—massive opportunity to capture the 'QuickBooks for farmers' search intent that currently feeds the giant.
- Direct traffic dominance (54%) proves product-market fit in a word-of-mouth industry
- Leadership team has deep vertical SaaS DNA with growth and marketing expertise at the C-level
- Clear QuickBooks alternative positioning: 'software built for farmers' not 'accounting for everyone'
The $100M ARR Path is Clear
Traction Ag is executing a vertical SaaS land-and-expand. The question isn't if they can scale—it's how fast they can capture the 2M+ US farms still using Excel and QuickBooks.
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Farm Accounting Software Built for Farmers | Traction Ag
Get true farm financial clarity. Traction Ag’s farm accounting software tracks income, expenses, payroll, and inventory—all in one easy-to-use platform.
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About tractionag.com
Get true farm financial clarity. Traction Ag’s farm accounting software tracks income, expenses, payroll, and inventory—all in one easy-to-use platform.
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tractionag.com uses 19 technologies across their website including HSTS, Webflow, AWS CloudFront, Cloudflare, and more.
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HSTS
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Webflow
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Traffic & Audience
tractionag.com receives approximately 18.1K monthly visitors and ranks #780,590 globally. The website has a bounce rate of 35% with visitors viewing an average of 12.0 pages per visit. Users spend an average of 12:03 on the site.
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