traddle.in
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Traddle: The Niche B2B Powerhouse
Unpacking a $3.4M revenue machine in the shadows of global trade
While everyone chases SaaS unicorns, Traddle is quietly building a high-margin B2B brokerage for agricultural commodities. They aren't just a marketplace; they are the operating system for global grain trade.
"In a world of generic B2B platforms, Traddle wins by owning the specific chaos of agricultural exports."
The Efficiency Play
With only 24 employees generating $3.4M in revenue, Traddle achieves a remarkable $156K revenue per employee. This isn't a volume play; it's a high-touch, high-fee brokerage model disguised as a tech platform. They are effectively a lean trading firm with better software.
The Discovery Gap
Despite the high revenue, their web traffic is surprisingly low (443 monthly visits). This signals two things: either their transactions happen entirely off-platform (via WhatsApp/phone), or their SEO is massively underutilized. The 650 monthly searches for 'traddle' suggest a captive user base that knows exactly where to go.
Traddle operates in a high-stakes environment—Rice, Oilseeds, Pulses, Wheat, Corn. These are not impulse buys. The platform's reliance on PWA and Cloudflare suggests a focus on reliability and accessibility in low-bandwidth regions where agricultural exporters often operate.
- High-Value Niche: Focusing strictly on agricultural commodities avoids the noise of general manufacturing.
- Tech Stack Efficiency: Using Tailwind, Bootstrap, and DaisyUI allows for rapid iteration on a lean team.
- The 'Undefined' Market: 100% traffic share from 'undefined' regions hints at either tracking issues or a truly global, borderless user base where geolocation fails.
The Silent Giant?
Traddle proves you don't need massive traffic to build a massive business if you control the transaction.
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Open Graph Image
https://res.cloudinary.com/traddle/image/upload/v1582803777/branding/logo-dd/traddle-dd-200_rmvkn3.png
Meta Tags
Agriculture, Exports, Imports & Brokerage | Traddle
A Digital Broker for Exports-Imports of Agricultural Commodities in World Market-page with an Online B2B Platform serving Rice, Oilseeds, Pulses, Wheat, Corn, Coffee, Sugar, Spices, Nuts & Dried Fruits, Fresh fruits & Vegetables & more.
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About traddle.in
A Digital Broker for Exports-Imports of Agricultural Commodities in World Market-page with an Online B2B Platform serving Rice, Oilseeds, Pulses, Wheat, Corn, Coffee, Sugar, Spices, Nuts & Dried Fruits, Fresh fruits & Vegetables & more.
Company Overview
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Technology Stack
traddle.in uses 14 technologies across their website including Cloudinary, Font Awesome, Google Fonts, Sentry, and more.
Media
Cloudinary
Fonts
Font Awesome, Google Fonts
Error Tracking
Sentry
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Google Ads
Analytics & Marketing
Segment, Google Analytics
Traffic & Audience
traddle.in receives approximately 443 monthly visitors. The website has a bounce rate of 38% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of traddle.in's traffic comes from .
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