tradestarinc.com
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TradeSTAR: Texas' Tech Staffing Powerhouse
Deep dive into a $28M revenue agency dominating the electrical and tech talent space
While most staffing agencies chase generic white-collar roles, TradeSTAR Inc. has quietly built a $28.1M revenue engine by mastering a hyper-specific niche: technical and electrical staffing in Texas. This isn't a volume play—it's a precision strike.
"In a world of generic job boards, TradeSTAR proves that domain expertise beats scale every time."
The Niche That Works
TradeSTAR's search data reveals their secret: they own the 'AV technician' keyword with 2,780 monthly searches. But more importantly, they capture the 'consideration' phase—terms like 'mechanical aptitude' and 'what is a journeyman' show they're educating candidates before converting them. This isn't just staffing; it's technical career guidance.
The Traffic Anomaly
Here's what's counterintuitive: 48% of their traffic is direct. For a B2B staffing agency, this is incredibly high—it suggests massive brand recall and repeat usage. Companies don't bookmark staffing agencies unless they deliver consistently. With only 28% organic search traffic, TradeSTAR isn't playing SEO games; they're building relationships that stick.
The tech stack tells a story of pragmatism over flash. They're using Tailwind CSS, Bootstrap, and jQuery—proven, stable technologies that prioritize function over form. This isn't a startup chasing the latest framework; it's an established business optimizing for reliability. The presence of Slick (a carousel library) and DaisyUI suggests a focus on user experience for both candidates and clients, not just a static brochure site.
- Regional dominance: All traffic appears to be US-based (100% 'undefined' likely means US-only tracking)
- Specialized content strategy: Blog focuses on technical topics, not generic HR advice
- Enterprise-ready: Multiple regional VPs indicate a scalable, multi-location operation
The Unsexy Winner
TradeSTAR proves that in staffing, depth beats breadth. While competitors chase AI and automation, they're winning by being the best at placing electricians and AV technicians in Texas. Sometimes the most sophisticated strategy is simply being indispensable to a specific community.
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Meta Tags
Technology and Electrical Staffing Agencies in Texas - TradeSTAR, Inc.
TradeSTAR is a top professional, technical, electrical and structured cabling staffing agency in Texas that matches top employers with exceptional people.
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About tradestarinc.com
TradeSTAR is a top professional, technical, electrical and structured cabling staffing agency in Texas that matches top employers with exceptional people.
Company Overview
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Technology Stack
tradestarinc.com uses 27 technologies across their website including Font Awesome, Adobe Fonts, Laravel, PHP, and more.
Fonts
Font Awesome, Adobe Fonts
Backend Frameworks
Laravel
Programming Languages
PHP
CMS
Squarespace, Webflow, WordPress
Cloud & Hosting
Cloudflare
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DoubleClick Floodlight, Google Ads, Facebook Pixel
Traffic & Audience
tradestarinc.com receives approximately 9.8K monthly visitors and ranks #1,889,910 globally. The website has a bounce rate of 81% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 0:48 on the site.
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