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The Invisible Giant of Healthcare Training
TrainingWheel makes $9.9M annually with zero digital footprint. Here's why that's genius.
In a world obsessed with digital scale and viral growth, TrainingWheel operates in plain sight. With 46 employees and $9.9M in revenue, this healthcare training firm has mastered the art of being invisible online—yet deeply embedded in the physical world of hospitals and clinics.
"They make $10M annually with zero organic traffic. This isn't a bug—it's their moat."
The Human-First Model
While competitors chase SEO rankings, TrainingWheel builds relationships. Their dual focus—training thousands of clinicians and providing medical staffing—creates a flywheel where training leads to placements, and placements lead to more training contracts. Kevin Smith and Mark Gilbert have built a business that thrives on referrals, not clicks.
The Zero-Traffic Paradox
Zero monthly visits isn't failure; it's strategy. In healthcare, trust is built through networks, not algorithms. TrainingWheel's digital presence is intentionally minimal—just enough to be credible, not enough to be discoverable. They're not selling to patients; they're selling to hospital administrators who make decisions in boardrooms, not search engines.
Their tech stack reveals the story: jQuery, Tailwind CSS, Bootstrap, PHP. This isn't a startup chasing the latest framework. It's a pragmatic toolkit for a site that needs to work, not wow. The Google Maps integration suggests local focus—likely regional healthcare networks rather than national chains. Every choice says: 'We're here to serve, not to scale digitally.'
- Revenue per employee: ~$215K—healthy for a services business
- Dual revenue streams: training + staffing = recession-resistant
- Zero digital dependency = immune to algorithm changes
- LinkedIn/Youtube presence suggests B2B focus, not B2C
The Anti-Startup Success Story
TrainingWheel proves that in B2B healthcare, relationships beat algorithms every time. They're not building for exit—they're building for decades.
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TrainingWheel - We Make IT Intuitive.
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About trainingwheel.com
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Technology Stack
trainingwheel.com uses 8 technologies across their website including Google Maps, Font Awesome, Google Fonts, PHP, and more.
Maps
Google Maps
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
jQuery
Traffic & Audience
trainingwheel.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about trainingwheel.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit trainingwheel.com directly at https://trainingwheel.com.