transcat.com
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Transcat: The $300M Calibration Giant You've Never Heard Of
How a 717-person ISO/IEC 17025 accredited lab quietly dominates a critical infrastructure niche
While SaaS founders chase viral growth, Transcat built a $300M empire calibrating the sensors that keep America's factories, hospitals, and labs running. This is infrastructure-as-a-service with 153K backlinks and a 1.9-star rating.
"They're not selling tools—they're selling trust. Every calibration certificate is a legal document that says 'this device won't kill anyone.'"
The SEO Moat They Actually Built
Transcat's 153,240 backlinks aren't from PR campaigns—they're from engineers linking to their ISO/IEC 17025 certificates. The keyword 'metrology' (14,900 monthly searches) is a lead magnet for regulated industries. They own the entire trust layer of search.
The 1.9-Star Paradox
1,458 Trustpilot reviews at 1.9/5 stars is either a catastrophic failure or proof they're serving a market that doesn't care about 'delight.' These are procurement officers buying compliance, not experiences. The real metric: 31% direct traffic means customers type 'transcat.com' when they need a certificate yesterday.
Their tech stack reveals the story: OpenCart (not Shopify) for complex B2B transactions, Tailwind + Bootstrap for speed, and a 2004-era domain authority that Google can't ignore. They're not optimizing for conversion—they're optimizing for compliance workflows.
- ISO/IEC 17025 accreditation is the real product—everything else is logistics
- 31% direct traffic proves they're the default vendor for repeat buyers
- 116K visits on a niche B2B site = ~$300M revenue through high-value transactions
The Unsexy Billion-Dollar Playbook
Find a regulated industry, get accredited, build the trust layer, then own the search results for 20 years. Transcat's 717 employees are the last line of defense between your MRI machine and a lawsuit.
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Device Distribution
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Calibration Services, Test Equipment & Measurement Instruments | Transcat
Transcat provides ISO/IEC 17025 accredited calibration & repair services & sells professional electronic test equipment. Order online for Free Shipping!
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Reviews (20)
Best Rentals Customer Service
I needed help finding a Rental unit for order, and Kevin on the Rentals team made the entire transaction a positive experience. His knowledge, responsiveness, and patience were more than I would have expected. I had to change my order, and he made the process easy to understand and execute.
Extremely Fast Turnaround
I received our Bili meters back and was shocked at how fast the turnaround was. I have been dealing with so many vendors this month and most of them have me jumping through hoops to get service. From the first time the Transcat technician came out here for service last January, I have been extremely impressed with them. Transcat makes the process of sending in repairs, calibrations, and getting service so simple, and the equipment is serviced so fast.
Great Selection and Quick Service
I purchased four items and appreciated how quick the order was fulfilled and ship. They have a ton of products to choose from.
Most people make a fraud
Most people make a fraud, but without scamming, I have my order instantly, so because of this fantastic delivery I am very pleased with your service. Keep up the great service I offer everyone.
Though the wrong instrument was sent to…
Though the wrong instrument was sent to us, Transcat worked with us on easily returning the incorrect product and refund.
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About transcat.com
Transcat provides ISO/IEC 17025 accredited calibration & repair services & sells professional electronic test equipment. Order online for Free Shipping!
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Technology Stack
transcat.com uses 21 technologies across their website including Adobe Fonts, HSTS, PHP, and more.
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Adobe Fonts
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PHP
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Traffic & Audience
transcat.com receives approximately 116.7K monthly visitors and ranks #346,365 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:47 on the site.
The majority of transcat.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about transcat.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit transcat.com directly at https://transcat.com.