Background checks are a $6B+ industry stuck in the fax era—slow, expensive, and error-prone. TraqCheck is betting its $14M funding on an AI-first approach that promises to cut verification time from weeks to days. The question isn't if AI will dominate HR tech, but how fast incumbents will bleed market share.

"They're not just digitizing background checks—they're automating the entire workflow while keeping humans in the loop for edge cases. That's the moat."

Their keyword strategy reveals a deliberate focus: 'traqcheck' (1,180 monthly searches) dominates, while 'ai for background checks' (30 searches) shows they're educating the market. The 'pricing' keyword (160 searches) signals serious buyers are in the funnel. This isn't a product hunting for a problem—it's a solution scaling in a captive market.

• Revenue per employee of $209K—strong for early-stage B2B
• 51% organic traffic suggests product-market fit, not just ad spend
• Direct traffic (38%) beats organic (51%)—enterprises come back
• Funding ($14M) vs. revenue ($11.7M) = capital efficiency