9:41
travelbag.co.uk
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travelbag.co.uk

1 technologies
VerifiedGrowingVisit278.2K/mo$40M1441 Tech13 Leads
Deep Dive

Travelbag: The UK's Best-Kept Secret?

A 144-person powerhouse quietly dominating the UK travel market.

In a market dominated by giants like TUI and Expedia, a 144-person UK-based team is quietly generating over $40M in revenue by mastering the art of trust. This is the story of Travelbag.co.uk, a specialist that proves niche focus beats broad reach.

278K
monthly visits
$40.1M
annual revenue
4.9★
trustpilot rating
45K+
backlinks

"They aren't selling travel; they're selling the absence of travel anxiety."

The Trust Paradox

With 9,294 Trustpilot reviews and a near-perfect 4.9/5 rating, Travelbag has weaponized social proof. While competitors chase viral moments, Travelbag’s 60% organic search traffic suggests they win through consistent, reliable service. Their secret? A team of specialists like Lauren Paxton and Sheryl Drane who actually know the destinations, not just the booking codes.

The SEO Moat

Travelbag’s keyword strategy is surgical. They rank for high-intent terms like 'travel bag' (30K+ volume) while also capturing niche, high-value queries like 'Iberostar Selection Esmeralda' (3.7K volume). This dual approach—broad visibility plus deep specialist knowledge—creates a defensible moat that generic OTAs can't replicate.

The data reveals a sophisticated traffic strategy. With 28% direct traffic (vs. 60% organic), Travelbag has built significant brand equity. Customers don't stumble upon them; they seek them out. This is the hallmark of a brand that has transcended commodity status.

  • Specialist over generalist: Deep expertise in complex itineraries (e.g., Toronto to Vancouver train journeys)
  • Trust-first model: 4.9★ rating with nearly 10K reviews drives conversion
  • Organic dominance: 60% of traffic is unpaid, indicating strong SEO and word-of-mouth
  • Lean execution: $40M revenue with just 144 employees = ~$278K revenue per employee
No flashy tech stack (only Cloudflare detected)
Hyper-focused on UK travelers
No massive ad spend (low direct traffic share)
Deep destination expertise
No global scale (UK-centric traffic)
Exceptional customer service margins

The Quiet Giant

Travelbag proves that in travel, trust is the ultimate currency—and they're minting it.

What tech stack does Travelbag use?

1 detected
Cloud & Hosting1

How much traffic does Travelbag get?

Traffic & Engagement

307.6K
Monthly Visits
+24.7%
1.8
Pages/Visit
4:28
Avg. Duration
75%
Bounce Rate
Monthly Traffic Trend+13%
271.7K
Oct 2025
Oct
246.6K
Nov 2025
Nov
307.6K
Dec 2025
Dec

Rankings

#128,724
Global Rank
#7,885
United Kingdom Rank
Hospitality
Category

Backlinks & Authority

45.8K
Backlinks
4.7K
Ref. Domains
45
Authority Score
Low
Penalty Risk
Backlinks Trend+56%
29.4K
Jul 2025
Jul
29.4K
Aug 2025
Aug
28.4K
Sep 2025
Sep
28.1K
Oct 2025
Oct
46.4K
Nov 2025
Nov
45.8K
Dec 2025
Dec

Search Traffic

Organic
238.5K
Paid
4.2K

Top Organic Keywords

#1travelbag
9,900 vol4.3%
#5all inclusive holidays
165,000 vol4.0%
#2dubai holidays
49,500 vol3.6%
#1travel bag
18,100 vol2.4%
#2caribbean holidays
18,100 vol1.3%

Where is Travelbag's audience located?

🇬🇧United Kingdom89.0%
🇲🇽Mexico5.5%
🇮🇩Indonesia1.7%
🇺🇸United States1.2%
🇦🇺Australia0.6%

Device Distribution

Desktop11.7%
Mobile88.3%

What keywords does Travelbag rank for?

5 keywords
1travelbag2.4K vol$1.15
2travel bag30.3K vol$0.48
3trailfinders11.6K vol$1.41
4train from toronto to vacouver260 vol
5iberostar selection esmeralda3.7K vol$0.80

How is Travelbag's SEO?

Meta Tags

title15 chars

travelbag.co.uk

languageEN

Who works at Travelbag?

Loading leads...

What do customers think of Travelbag?

Travelbag

Travelbag

4.9
9,294 reviews
✓ Claimed

Categories

Tour Operator#19Cultural Tours Provider#9Tour Agency#9Travel Agency#24

Activity & Engagement

Reply Rate
83.33333333333334%
Avg. Reply Time
3.0 days
Claimed Date
6/12/2014

Contact Information

Address:
GB

Reviews (20)

Filter by rating:
LC
1/20/2026
🇬🇧 United Kingdom1 reviewsAFSv2Verified
Experience date: 1/18/2026
Outstanding service

This is the second year we have booked our holiday with Travelbag. Outstanding service received by Lauren. She gave very helpful advice and responded to almost all emails on the same day if not, as soon as she was back at her desk. I cannot recommend this company enough. They have saved us thousands compared to other well known holiday companies. Nothing is too much trouble.

Adam Everett
1/20/2026
🇬🇧 United Kingdom1 reviewsAFSv2Verified
Experience date: 1/18/2026
Great customer service

Joanne was very responsive to our queries and went out of her way to provide us with information to plan our perfect honeymoon.

Cat Townsend
1/20/2026
🇬🇧 United Kingdom1 reviewsAFSv2Verified
Experience date: 1/15/2026
Great value and service, tailor made

My itinery, created by TravelBag was exactly what I had asked for, allowing us to visit places we thought we'd never get too! Quick responses with great customer service. Many thanks to Ian!

Mr David London
1/20/2026
🇬🇧 United Kingdom16 reviewsAFSv2Verified
Experience date: 1/11/2026
A very informative person with…

A very informative person with positivity

Craig Dunkason
1/20/2026
🇬🇧 United Kingdom4 reviewsAFSv2Verified
Experience date: 1/9/2026
Very helpful

Very helpful, knowledgeable staff

Frequently Asked Questions about Travelbag

What is Travelbag's Revenue?
Travelbag generates approximately $40M in annual revenue. With 144 employees, that's $278,300 per employee.
How fast is Travelbag growing?
Travelbag has grown by 24.7% in the last 6 months according to traffic data. employee count has changed by 6% year over year.
How do people interact with Travelbag?
When visiting Travelbag, visitors view an average of 1.8 pages per visit, and spend around 4:28 on the site, and the bounce rate is 75.2%.
How do people find Travelbag?
64.9K people (21%) visit Travelbag directly. 238.5K (78%) find them through organic search. 4.2K (1%) come through paid advertising.
Who uses Travelbag?
Travelbag's top market is United Kingdom with 273.9K visitors (89.0%). Mexico is 2nd with 16.9K (5.5%). Indonesia is 3rd with 5.3K (1.7%).
What technologies does Travelbag use?
Travelbag uses 1 technologies across their website including Cloud & Hosting. Key technologies include Cloudflare.
Who are Travelbag's competitors?
Travelbag's main competitors include Malvern Group, Rock UK Adventure Centres, VisitScotland, ebookers, GLL. These companies operate in similar markets and compete for the same customer base.
What do customers think of Travelbag?
Travelbag has a Trustpilot score of 4.9 out of 5 (5 stars) based on 9,294 customer reviews.

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How to contact Travelbag?

Contact Information

Export travelbag.co.uk Data

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Raw JSON Data

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About travelbag.co.uk

Company Overview

travelbag.co.uk
Website
travel_and_tourism
Industry
#180,644
Global Rank
278.2K
Monthly Visitors
1
Technologies
13+
Employees

Contact travelbag.co.uk

Phone Numbers

Technology Stack

travelbag.co.uk uses 1 technologies across their website including Cloudflare.

Cloud & Hosting

Cloudflare

Traffic & Audience

278.2K
Monthly Visits
53%
Bounce Rate
2.0
Pages/Visit
0:46
Avg. Duration

travelbag.co.uk receives approximately 278.2K monthly visitors and ranks #180,644 globally. The website has a bounce rate of 53% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:46 on the site.

The majority of travelbag.co.uk's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is travelbag.co.uk?
travelbag.co.uk is a website that you can visit at https://travelbag.co.uk. Use TechList.ai to discover the technologies, analytics, and company information about travelbag.co.uk.
What technologies does travelbag.co.uk use?
travelbag.co.uk uses 1 technologies including Cloudflare. View the full tech stack analysis above.
How popular is travelbag.co.uk?
travelbag.co.uk receives approximately 278.2K monthly visitors and ranks #180,644 globally. Traffic is growing by 10.7% month-over-month.

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This page provides publicly available information about travelbag.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit travelbag.co.uk directly at https://travelbag.co.uk.