trevarrowinc.com
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Trevarrow Inc.: The $35M B2B Wholesaler Hiding in Plain Sight
Why a 48-person appliance distributor owns the 'Forno Pizza' search term
In the quiet industrial corridors of Auburn Hills, Michigan, Trevarrow Inc. isn't just selling appliances—they're dominating niche search terms and quietly generating $35M in revenue. This is the story of a legacy wholesaler that understands digital better than most tech startups.
"They don't compete on brand awareness—they compete on search intent. And they're winning."
The SEO Power Play
Trevarrow's digital footprint reveals a masterclass in B2B keyword strategy. They rank for 'forno pizza' (3,460 monthly searches)—a term that seems disconnected from wholesale appliances until you realize they're capturing commercial kitchen buyers at the research phase. This isn't accidental traffic; it's surgical targeting of high-intent buyers before competitors even know they're in the market.
The 48-Person Revenue Engine
With just 48 employees generating $35M, Trevarrow achieves $729K revenue per employee—exceptional for wholesale. The leadership team is lean but strategic: Stephen Mahoney (IT Manager) likely orchestrates their digital infrastructure, while regional sales managers cover Detroit and beyond. This isn't a company drowning in headcount; it's a precision instrument.
Their tech stack tells the story of modernization without disruption. They've adopted Tailwind CSS and Vite—tools favored by agile startups—while maintaining jQuery and Bootstrap for legacy compatibility. It's a hybrid approach that suggests they're evolving faster than their industry peers.
- Owns 'new appliance store detroit' (300 monthly searches)—a local dominance play that converts to showroom traffic
- Captures 'subzero contest' (290 searches)—high-value luxury appliance buyers in research mode
- Maintains 100% US traffic concentration despite wholesale industry globalization trends
- Leverages social presence (Twitter/Facebook/Instagram) for B2B brand credibility, not just B2C engagement
The Silent Digital Giant
Trevarrow proves that B2B wholesale doesn't need flashy UX—it needs strategic search capture and operational excellence. Their $35M revenue on 5K monthly visits suggests conversion rates that would make SaaS companies jealous. This is the playbook for industrial companies that want to digitize without disrupting their core business.
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Home - Trevarrow, Inc. of Auburn Hills, Michigan
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About trevarrowinc.com
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Technology Stack
trevarrowinc.com uses 20 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, PHP, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
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PHP
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WordPress
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cdnjs
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Cloudflare
Traffic & Audience
trevarrowinc.com receives approximately 5.2K monthly visitors and ranks #2,855,719 globally. The website has a bounce rate of 29% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 2:06 on the site.
The majority of trevarrowinc.com's traffic comes from .
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