tri-cap.net
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Tri-Cap: The Anti-Tech Tech Play
How a $16M community non-profit quietly wins with SEO and legacy tools
While SaaS founders obsess over AI and unicorn valuations, Tri-Cap is quietly generating $16.3M annually by solving real-world problems like weatherization and housing. They don't need a Series B—they need a better website, and that's exactly what makes them fascinating.
"They rank #1 for 'weatherization assistance clark county washington' but still use jQuery and Bootstrap. Product-market fit beats tech stack every time."
The SEO Moat
Tri-Cap dominates hyper-specific government program queries with 580 monthly searches for 'weatherization assistance clark county washington income limits 2026.' This isn't accidental—it's a masterclass in capturing intent for bureaucratic services that desperate families need *right now*. While competitors chase broad keywords, they own the long tail of survival.
The Human Scale
With 148 employees serving a $16.3M operation, Tri-Cap runs leaner than most Series A startups. Their leadership team—led by CFO Susan Reichard and Executive Director Joyce Fleck—manages complex housing and community programs without the bloat of enterprise software. They use ConstantContact for email capture and basic social media, proving you don't need a MarTech stack to build community.
The tech stack tells the story: jQuery, Slick sliders, Bootstrap, and Tailwind CSS. It's a patchwork of tools that work, not a modern framework showcase. Their PWA status is aspirational at best, and the lack of structured data suggests they're not prioritizing rich search results. Yet they convert 21% of traffic directly—people know exactly who they are and what they need.
- Owns 'senior apartment' and 'wellfund' keywords with 850+ monthly volume
- Uses ConstantContact for opt-ins instead of expensive marketing automation
- Maintains active social presence across Facebook, LinkedIn, and Instagram
- Publicly lists program intake emails directly from USDA partnerships
The Unsexy Billion-Dollar Playbook
Tri-Cap proves that infrastructure, trust, and SEO beat product features for serving essential community needs.
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5 keywordsHow is Tri-cap's SEO?
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TRI-CAP
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About tri-cap.net
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Technology Stack
tri-cap.net uses 17 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
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Font Awesome, Google Fonts
Security
reCAPTCHA
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PHP
CMS
WordPress
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Traffic & Audience
tri-cap.net receives approximately 4.2K monthly visitors and ranks #3,096,669 globally. The website has a bounce rate of 40% with visitors viewing an average of 4.0 pages per visit. Users spend an average of 2:24 on the site.
The majority of tri-cap.net's traffic comes from .
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