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Tri-Merit: The $9M Niche Unicorn
How a specialty tax firm quietly dominates the R&D credit space for CPAs
While SaaS founders chase the elusive $10M ARR milestone, Tri-Merit has quietly built a $9.1M revenue machine doing the unsexy work of maximizing tax credits. They don't sell software—they sell the most valuable line item on a CFO's P&L: money back from the government.
"They're not competing with Big 4—they're eating their lunch on the credits Big 4 won't touch."
The CPA Whisperer
Tri-Merit doesn't chase end-clients directly. Their 47% direct traffic and 28% organic search reveal a different playbook: they partner with CPAs who white-label their expertise. When a mid-market CPA firm wins a client with R&D credit needs, they call Tri-Merit. It's a B2B2C wedge strategy that turns accountants into distribution channels.
The 179D & 45L Goldmine
Their keyword strategy exposes the playbook. 'R&D tax credit' (3K volume) and 'cost segregation' (4.5K volume) are the head terms, but the long-tail is where they monetize: 'r&d credit for pharma company' (120 volume) signals deep vertical expertise. They're not competing on generic terms—they're capturing high-intent, complex queries where conversion rates are astronomical.
The 62-person team is a deliberate density play. At $147K revenue per employee, they're operating at the efficiency of a mid-tier SaaS company, but with services that scale through expertise, not code. The absence of funding data suggests they've been profitable from day one—no VC dilution, no growth-at-all-costs pressure.
- 47% direct traffic proves relationship-driven sales (not inbound marketing)
- Top keywords show they own the R&D credit conversation
- 62 employees generating $9.1M = high-value, low-churn service
- Social presence on LinkedIn/Twitter targets decision-makers, not end-users
The Unsexy SaaS Killer
Tri-Merit proves you don't need a platform to build a defensible, high-margin business. You need to be the expert in a room full of generalists. While everyone chases AI, they chase depreciation schedules—and win.
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Tri-Merit | Maximize Tax Savings With Expert Specialty Credits
Unlock cash flow and reduce tax liability with expert help on R&D, 179D, 45L, cost segregation & more. Trusted by CPAs, engineers & businesses alike.
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About tri-merit.com
Unlock cash flow and reduce tax liability with expert help on R&D, 179D, 45L, cost segregation & more. Trusted by CPAs, engineers & businesses alike.
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tri-merit.com uses 24 technologies across their website including YouTube Embed, Font Awesome, reCAPTCHA, and more.
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tri-merit.com receives approximately 5.5K monthly visitors and ranks #3,593,699 globally. The website has a bounce rate of 51% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:45 on the site.
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