tri-nat.com
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Tri-Nat: The Quiet Giant of Cross-Border Trucking
A $107M logistics player leveraging the US Midwest as a strategic chokepoint for North American trade.
In the hyper-fragmented world of freight logistics, Tri-Nat isn't chasing hype—they're moving freight. With $107.9M in revenue and a strategic grip on the US-Mexico-Canada corridor, this St. Charles-based operator proves that boring infrastructure often yields the most resilient businesses.
"Tri-Nat treats the US Midwest not as a market, but as a logistics superhighway connecting two nations."
The Traffic Paradox
With only 14,787 monthly visits and a global rank of #1.1M, Tri-Nat defies the 'growth-at-all-costs' playbook. Their 46% direct traffic share suggests a massive offline engine—likely fueled by the 299 employees managing relationships and contracts that never touch a search bar. In logistics, the website is a brochure; the phone is the product.
The Strategic Moat
Tri-Nat's core value proposition—uninterrupted shipping connecting Mexico & Canada through the Midwest—exploits a geographic arbitrage. By positioning themselves as the central node in North American trade, they offer a single point of contact for complex, cross-border movements that smaller carriers can't handle. It's a classic 3PL play: scale through aggregation, margin through orchestration.
The leadership team reveals a classic operational backbone. CEO Robert Rogulic sits alongside directors of Marketing (Theresa Davinroy) and Recruiting (Tracey Miller)—a structure that prioritizes talent acquisition and brand visibility in a tight labor market. Meanwhile, Sr. Operations Manager Mike Oliver ensures the trucks keep moving. This isn't a tech-first startup; it's a people-and-process machine.
- Dominant 46% direct traffic signals strong B2B relationships and repeat business
- Tech stack is modern but pragmatic (Tailwind, Bootstrap) for a functional web presence
- Trustpilot rating of 3/5 with only 7 reviews indicates minimal focus on public review solicitation
The Unsexy Infrastructure Winner
Tri-Nat proves that in logistics, revenue trumps traffic, and relationships beat algorithms.
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Open Graph Image
https://www.tri-nat.com/assets/uploads/main/tri-national-og.jpg
Meta Tags
Door to Door Service | Cross Border Shipping | Truckload & Dedicated - Tri National
Headquartered in St. Charles, MO, we provide uninterrupted shipping services connecting Mexico & Canada through the Midwest United States. Truckload, Dedicated, 3PL, Brokerage
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Tri-National Inc.
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Reviews (7)
Been here for over 5 yrs
Been here for over 5 yrs. It's been a great experience. Great company. I say it's great because I've had many jobs but this is the longest I've been working for any company. I've had ups and downs but all in all its been good to me so far. I'm a little concern about this slow down, but hopefully we'll pick things up. It's a great company to work for. Hands down..ty T.N.I
As a returning TNI driver I really…
As a returning TNI driver I really enjoy the perks the company offers such as newer equipment and unlimited home time. My only issue is getting DEF fluid when I need it. It's not available at every terminal and those that do have it, is not available 24 hours a day. Plus I'm not allowed to purchase it on my fuel card. I have to buy it and get reimbursed later.
Thanks for the honest feedback Richard! We'll make sure the def issue is addressed. Hope all is well!
It extremely saddens me about the…
It extremely saddens me about the situation I am up against. It hurts to feel so deceived. I started with this company because of what I was told and read. First, 3000+ miles per week I haven't yet seen 2000 miles per week. Secondly, the 90 t0 95% drop and hook no more bumping docks and all I do I bump docks. Third 10 000 sign on bonus that is really a performance bonus and with out the miles or with the mile it's more impossible to achieve 11,500 miles a month then achieve it Every advertisement from the company has proven to be false and untrue. Why?
No mileage
No mileage. All my time goes to waiting on loads. I deliver one load and wait for over 10 hrs for another load. No money to be made. That's the reason nobody's hitting the bonuses.
I wouldn’t recommend this company to…
I wouldn’t recommend this company to anybody they just lie and disrespected drivers in top of that the dispatcher humiliated me and I didn’t got any check for the only loads I took from Laredo tx to Ohio and from Ohio to Laredo tx
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About tri-nat.com
Headquartered in St. Charles, MO, we provide uninterrupted shipping services connecting Mexico & Canada through the Midwest United States. Truckload, Dedicated, 3PL, Brokerage
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Technology Stack
tri-nat.com uses 17 technologies across their website including Google Fonts, reCAPTCHA, HubSpot, and more.
Fonts
Google Fonts
Security
reCAPTCHA
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, TikTok Pixel, Google Ads +1 more
Analytics & Marketing
Mouseflow, Google Tag Manager, Google Analytics
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
tri-nat.com receives approximately 14.8K monthly visitors and ranks #1,172,105 globally. The website has a bounce rate of 48% with visitors viewing an average of 5.4 pages per visit. Users spend an average of 4:45 on the site.
The majority of tri-nat.com's traffic comes from undefined, .
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