Tricarico Architecture and Design operates in the digital shadows—generating $21.5M in revenue with just 1,342 monthly website visits. This isn't a failure; it's a masterclass in high-ticket B2B where relationships crush algorithms.

"In high-stakes architecture, a $21M firm survives on 1,342 monthly visits because reputation, not SEO, wins the RFP."

The tech stack tells another story. jQuery, Bootstrap, and Owl Carousel suggest a site built years ago and left to run—a common trait among firms where the website is a digital business card, not a growth engine. They're not wasting engineering hours on flashy front-end frameworks because their clients aren't evaluating them based on Lighthouse scores. The lack of structured data and an SSL certificate (a glaring omission) further confirms this: technical SEO is irrelevant when your next $5M project comes from a referral.

• Revenue-to-traffic ratio of ~$16K per monthly visitor—orders of magnitude higher than SaaS benchmarks
• Dominant direct traffic (50%) signals deep brand equity in a fragmented industry
• Social presence (LinkedIn, Instagram, Facebook) serves as portfolio, not acquisition channel
• Key leadership (Manoliadis, Kloman, Cordasco) likely drives relationships, not clicks