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Trice: The $1.5M Speed Demon of B2B Payments
A 12-person team is quietly building the FedNow API for modern finance.
While fintech giants fight for consumer wallets, Trice is orchestrating the invisible plumbing of instant B2B commerce. This isn't about peer-to-peer transfers; it's about moving corporate capital at the speed of the internet.
"They are building the API layer for the real-time economy, where money moves as fast as data."
The Stealth Revenue Engine
Trice is a fascinating case study in efficient growth. With just 12 employees, they are generating $1.5M in revenue. That's approximately $125,000 in revenue per employee—a ratio that rivals established SaaS giants. Their traffic is modest (990 monthly visits), but the high direct traffic percentage (49%) suggests a targeted, high-intent user base that doesn't rely on broad SEO.
The FedNow Advantage
While competitors are still wrapping legacy ACH systems, Trice is natively integrated with RTP and FedNow rails. This is a strategic wedge. By solving the 'money-in and money-out' problem for embedded finance platforms, they turn payment delays from a feature request into a historical artifact.
The company’s branding is minimal, but the technology stack is modern. Built on Vite and Tailwind CSS, the site is lightweight, prioritizing speed over flashiness—a fitting metaphor for their core product. Their leadership team—Doug Yeager, Kevin Kozak, and Darin Nelson—brings the necessary blend of executive vision and engineering rigor to navigate the complex banking compliance landscape.
- The 'Speed of Now' API eliminates the 2-3 day settlement lag of traditional banking.
- Targeting B2B flows specifically, they avoid the crowded consumer P2P market.
- A lean 12-person structure allows for agile adaptation to regulatory changes.
The Verdict: A Sleeping Giant in Fintech Infrastructure
Trice isn't chasing vanity metrics. They are solving a fundamental liquidity problem for businesses, one instant transfer at a time.
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Trice | Real-Time, Irrevocable B2B Payments via Embedded API
Power instant, bank-to-bank payments with Trice. Our API connects money-in and money-out flows to RTP and FedNow rails—enabling fast, secure, and frictionless transactions for businesses.
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About trice.co
Power instant, bank-to-bank payments with Trice. Our API connects money-in and money-out flows to RTP and FedNow rails—enabling fast, secure, and frictionless transactions for businesses.
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Technology Stack
trice.co uses 16 technologies across their website including Font Awesome, Google Fonts, HSTS, AWS CloudFront, and more.
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Font Awesome, Google Fonts
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HSTS
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AWS CloudFront
Scheduling
Cal.com
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
trice.co receives approximately 990 monthly visitors. The website has a bounce rate of 42% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:58 on the site.
The majority of trice.co's traffic comes from .
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