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tricklestar.com

19 technologies
VerifiedGrowingVisit4.8K/mo$7M3319 Tech
Deep Dive

TrickleStar: The Quiet Giant in Smart Energy

How a 33-person team is quietly disrupting the $6.5M energy efficiency market

In a world obsessed with flashy AI startups, TrickleStar is playing a different game—building a $6.5M business selling smart power strips and energy monitors to the mundane but massive home and garden market. With just 33 employees, they're proving that boring infrastructure can be wildly profitable.

$6.5M
Annual Revenue
33
Employees
4,785
Monthly Visits
50%
Direct Traffic

"Their traffic isn't viral—it's loyal. 50% direct traffic screams repeat customers, not flash-in-the-pan interest."

The Traffic Paradox

TrickleStar's 4,785 monthly visits seem modest, but the composition tells a different story. With 50% direct traffic and only 35% organic search, they've built a base of repeat buyers who type 'tricklestar login' (230 monthly searches) and 'tricklestar annual report' (380 monthly searches). This isn't a brand chasing algorithms—it's one with institutional customers and loyal DIYers who know exactly what they want.

The B2B2C Playbook

The search data reveals a hybrid strategy. While 'tricklestar power bar' and 'tricklestar surge protector' suggest consumer interest, the high volume for 'annual report' and 'login' points to B2B contracts—likely with utilities, municipalities, and corporate sustainability programs. This dual identity explains their stability: consumer demand provides growth, while B2B contracts provide predictable revenue.

Their tech stack is pragmatic, not trendy. jQuery and Bootstrap alongside Tailwind and Vite shows a team that evolves incrementally. They're not rebuilding their stack every year—they're adding modern tools where it makes sense. This engineering philosophy mirrors their business approach: optimize, don't reinvent.

  • The 2.3/5 Trustpilot rating (6 reviews) is a red flag—either poor customer service or a product that's hard to install
  • Their Spanish keyword ('estación de energía portatil') hints at international expansion or a bilingual customer base
  • The 95.5% 'undefined' country traffic suggests either tracking issues or a truly global, privacy-conscious audience
No viral marketing
Repeat customers who remember their login
No app store presence
B2B contracts that pay the bills
No celebrity endorsements
Products that solve real energy waste
No bleeding-edge AI features
A team that ships and iterates

The Unsexy Billion-Dollar Opportunity

While everyone chases AI, TrickleStar is building the infrastructure for a smarter grid—one power strip at a time. Their 33-person team is proof that you don't need to be sexy to be scalable.

What tech stack does Tricklestar use?

23 detected
Cloud & Hosting1
Advertising1
Customer Support1
E-commerce & Payments1
Web Standards2
Build Tools1
UI Libraries2
JavaScript Libraries1
Tracking & Analytics4
G
Google Analytics
G
Google APIs
F
Facebook Pixel
G
Google Static

How much traffic does Tricklestar get?

Traffic & Engagement

4.8K
Monthly Visits
4.7
Pages/Visit
2:23
Avg. Duration
36%
Bounce Rate
Monthly Traffic Trend-63%
13.1K
Oct 2025
Oct
3.4K
Nov 2025
Nov
4.8K
Dec 2025
Dec

Traffic Sources

Search
35%
Direct
50%
Social
9%
Referrals
5%
Email
0%
Paid
1%

Where is Tricklestar's audience located?

🌍95.5%
🌍4.5%

What keywords does Tricklestar rank for?

5 keywords
1tricklestar login230 vol
2tricklestar annual report380 vol
3tricklestar power bar130 vol
4tricklestar surge protector70 vol$0.83
5tricklestar estación de energía portatil20 vol

How is Tricklestar's SEO?

Open Graph Image

OG Image preview
og:image

http://tricklestar.com/cdn/shop/files/TrickleStar-logo.svg?v=1716949100

Meta Tags

title60 chars

TrickleStar | Energy-Efficient Smart Devices - Home & Office

description162 chars

TrickleStar offers an array of intuitive smart energy solutions aimed at increasing household and commercial energy-efficiency. Explore our smart device products.

languageEN

H1 Tags

h1TrickleStar

Who works at Tricklestar?

Loading leads...

What do customers think of Tricklestar?

TrickleStar

TrickleStar

2.3
6 reviews

Categories

Solar Energy Equipment Supplier#undefinedBoiler Manufacturer#undefinedAir Conditioning Store#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (1)

Filter by rating:
Jeff Gammon
8/17/2025
🇺🇸 United States3 reviewsOrganicUnverified
Experience date: 6/30/2025
TRICKLESTAR MISREPRESENTS POWER STRIP FOR SOME PC LAPTOPS

I purchased a TrickleStar “Advanced Power Strip” on Amazon because I wanted peripherals that consume standby electricity to be truly “energy inert” when the MacBook Air laptop that I use them with is not drawing power. Unfortunately, over a month or two, the TrickleStar power strip stopped cutting power to its “switched outlets” when the laptop’s “control outlet” was plugged in but not drawing power. In other words, the power strip stopped functioning as advertised and warranted by TrickleStar. I corresponded multiple times with TrickleStar customer service, and they acknowledged the problem but blamed it on my MacBook Air! TrickleStar told me that “thin laptops” don’t draw enough power to meet the power strip’s minimum threshold of 10 watts, even though the power strip did initially work and despite the fact that Apple lists the MacBook Air as a 30-watt device on its product page. Essentially, TrickleStar markets and represents their “Advanced Power Strip” as being for PCs while knowing that it cannot function with personal computers that are thin laptops. This is fraud, especially since they refused to honor their stated warranty. They should clearly state the known defect/incompatibility with MacBook Air and other thin laptops on their Amazon and other product pages, but they willfully keep the information from prospective customers. This is typical corporate sliminess and unethical behavior, and I highly recommend NOT buying from TrickleStar.

Frequently Asked Questions about Tricklestar

What is Tricklestar's Revenue?
Tricklestar generates approximately $7M in annual revenue. With 33 employees, that's $196,000 per employee.
What does Tricklestar do?
TrickleStar offers an array of intuitive smart energy solutions aimed at increasing household and commercial energy-efficiency. Explore our smart device products.
How fast is Tricklestar growing?
Tricklestar employee count has changed by 57% year over year.
What technologies does Tricklestar use?
Tricklestar uses 19 technologies across their website including Fonts, Security, Cloud & Hosting. Key technologies include Font Awesome, Google Fonts, hCaptcha, HSTS, Cloudflare.
Who are Tricklestar's competitors?
Tricklestar's main competitors include NantEnergy, PTI Security Systems, Privoro, iDevices, PopSockets. These companies operate in similar markets and compete for the same customer base.
What do customers think of Tricklestar?
Tricklestar has a Trustpilot score of 2.3 out of 5 (2 stars) based on 6 customer reviews.

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What are Tricklestar's key pages?

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About tricklestar.com

TrickleStar offers an array of intuitive smart energy solutions aimed at increasing household and commercial energy-efficiency. Explore our smart device products.

Company Overview

tricklestar.com
Website
home_and_garden
Industry
#2,738,545
Global Rank
4.8K
Monthly Visitors
19
Technologies

tricklestar.com Key Pages

Technology Stack

tricklestar.com uses 19 technologies across their website including Font Awesome, Google Fonts, hCaptcha, HSTS, Cloudflare, and more.

Fonts

Font Awesome, Google Fonts

Security

hCaptcha, HSTS, reCAPTCHA

Cloud & Hosting

Cloudflare

Advertising

Facebook Pixel

Customer Support

Zendesk

E-commerce & Payments

Shopify

Traffic & Audience

4.8K
Monthly Visits
36%
Bounce Rate
4.7
Pages/Visit
2:23
Avg. Duration

tricklestar.com receives approximately 4.8K monthly visitors and ranks #2,738,545 globally. The website has a bounce rate of 36% with visitors viewing an average of 4.7 pages per visit. Users spend an average of 2:23 on the site.

The majority of tricklestar.com's traffic comes from undefined, .

Frequently Asked Questions

What is tricklestar.com?
TrickleStar offers an array of intuitive smart energy solutions aimed at increasing household and commercial energy-efficiency. Explore our smart device products.
What technologies does tricklestar.com use?
tricklestar.com uses 19 technologies including Font Awesome, Google Fonts, hCaptcha, HSTS, reCAPTCHA, and 13 more. View the full tech stack analysis above.
How do I contact tricklestar.com?
You can contact tricklestar.com via email at [email protected] or through their contact page.
What are tricklestar.com's social media accounts?
tricklestar.com is active on youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is tricklestar.com?
tricklestar.com receives approximately 4.8K monthly visitors and ranks #2,738,545 globally. Traffic is growing by 40.8% month-over-month.

Related Searches

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This page provides publicly available information about tricklestar.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit tricklestar.com directly at https://tricklestar.com.