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tricorinsurance.com

18 technologies
VerifiedGrowingVisit5.8K/mo$132M47918 Tech25 Leads
Deep Dive

Tricor: The Insurance Middleman's Dilemma

A $131M revenue insurance giant with a traffic problem and an outdated digital presence

In the digital-first insurance landscape, Tricor Insurance operates with a 20th-century playbook. Despite generating $131.7M in annual revenue, the company's online footprint is shockingly weak—a digital ghost haunting the insurance industry.

$131.7M
Annual Revenue
5,848
Monthly Visits
479
Employees
#3.4M
Global Rank

"They're making $131M while ranking #3.4M globally—proof that legacy insurance relationships still trump digital presence."

The Brick-and-Mortar Behemoth

Tricor represents the old guard of insurance: 479 employees generating $131.7M in revenue—that's $275K per employee, a solid but not spectacular ratio for the industry. Their CEO, Edmund Tubel, leads a traditional agency model that prioritizes phone calls over clicks. The data reveals their true strength: 47% of traffic comes directly to their domain, meaning customers know the name but aren't discovering them online. This isn't a digital play; it's a relationship empire.

The SEO Mirage

Tricor's organic search traffic sits at just 28% of their total visits—a concerning metric for any modern business. Their top keywords tell the story of a hyper-local player: 'tricor insurance beloit' (440 monthly volume) dominates, while generic insurance terms are nowhere to be found. They're not competing for 'car insurance' or 'home insurance'—they're fighting for their hometown. This local SEO dominance is both their moat and their ceiling.

The tech stack reveals a company caught between eras. They use jQuery, Bootstrap, and Tailwind CSS—a Frankenstein's monster of frontend technologies suggesting multiple redesigns without a unified vision. Google Analytics and Tag Manager are present, but Cloudflare and HSTS indicate basic security hygiene rather than cutting-edge performance. The lack of structured data (Schema.org) is particularly damning for a business where trust and clarity are paramount.

  • Local SEO dominance in Beloit, WI but invisible nationally
  • Strong direct traffic (47%) indicating brand recognition in their region
  • Outdated tech stack mixing jQuery with modern frameworks
  • No structured data despite being in a trust-critical industry
No national SEO strategy
Strong regional brand recognition
Weak organic search performance (28%)
Solid revenue per employee ($275K)
Outdated, inconsistent tech stack
Established leadership team
No Trustpilot reviews or social proof
Traditional agent relationships

The Insurance Paradox

Tricor proves that in insurance, relationships still beat algorithms—but for how long?

What tech stack does Tricorinsurance use?

32 detected
Accessibility1
Programming Languages1
CDN1
Cloud & Hosting1
UI Libraries1
JavaScript Libraries1
Tracking & Analytics14
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
G
Google APIs
C
Cloudflare
G
Google Tag Manager
G
Google Static
F
Facebook Pixel
G
Google DoubleClick
G
Google Analytics
G
Google Ads
F
Facebook
T
Tracking Pixel
A
Amazon CloudFront

How much traffic does Tricorinsurance get?

Traffic & Engagement

5.8K
Monthly Visits
1.6
Pages/Visit
0:22
Avg. Duration
52%
Bounce Rate
Monthly Traffic Trend+16%
5.0K
Oct 2025
Oct
3.3K
Nov 2025
Nov
5.8K
Dec 2025
Dec

Traffic Sources

Search
28%
Direct
47%
Social
17%
Referrals
6%
Email
0%
Paid
1%

Where is Tricorinsurance's audience located?

🌍100.0%

What keywords does Tricorinsurance rank for?

5 keywords
1tricor insurance beloit440 vol
2form 45460 vol
3aero ins140 vol
4tricor insurance240 vol$4.29
5independent home insurance agent licensed in michigan280 vol

How is Tricorinsurance's SEO?

Meta Tags

title58 chars

Car Insurance, Business Insurance, Home Insurance | TRICOR

description130 chars

From car insurance to home insurance to business insurance, TRICOR has the coverage you need. Call an agent today to get started.

languageEN

H1 Tags

h1Insurance built forYou
h1businessinsurance
h1personalinsurance

What is Tricorinsurance's revenue?

$132M
Annual Revenue
479
2%
Employees
$275K
Revenue/Employee
Lancaster, United States
Headquarters

Who competes with Tricorinsurance?

Who works at Tricorinsurance?

Loading leads...

What do customers think of Tricorinsurance?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Tricorinsurance

What is Tricorinsurance's Revenue?
Tricorinsurance generates approximately $132M in annual revenue. With 479 employees, that's $275,000 per employee.
What does Tricorinsurance do?
From car insurance to home insurance to business insurance, TRICOR has the coverage you need. Call an agent today to get started.
How fast is Tricorinsurance growing?
Tricorinsurance employee count has changed by 2% year over year.
What technologies does Tricorinsurance use?
Tricorinsurance uses 18 technologies across their website including Accessibility, Maps, Fonts. Key technologies include AccessiBe, Google Maps, Adobe Fonts, Google Fonts.
Who are Tricorinsurance's competitors?
Tricorinsurance's main competitors include Vistra. These companies operate in similar markets and compete for the same customer base.

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How to contact Tricorinsurance?

What are Tricorinsurance's key pages?

Export tricorinsurance.com Data

Download the complete tech stack, analytics, leads, and company data for tricorinsurance.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About tricorinsurance.com

From car insurance to home insurance to business insurance, TRICOR has the coverage you need. Call an agent today to get started.

Company Overview

tricorinsurance.com
Website
#3,472,306
Global Rank
5.8K
Monthly Visitors
18
Technologies
25+
Employees

tricorinsurance.com Key Pages

tricorinsurance.com Social Media

Contact tricorinsurance.com

Technology Stack

tricorinsurance.com uses 18 technologies across their website including AccessiBe, Google Maps, Adobe Fonts, Google Fonts, and more.

Accessibility

AccessiBe

Maps

Google Maps

Fonts

Adobe Fonts, Google Fonts

Security

HSTS, reCAPTCHA

Programming Languages

PHP

CDN

cdnjs

Traffic & Audience

5.8K
Monthly Visits
52%
Bounce Rate
1.6
Pages/Visit
0:22
Avg. Duration

tricorinsurance.com receives approximately 5.8K monthly visitors and ranks #3,472,306 globally. The website has a bounce rate of 52% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:22 on the site.

The majority of tricorinsurance.com's traffic comes from .

Frequently Asked Questions

What is tricorinsurance.com?
From car insurance to home insurance to business insurance, TRICOR has the coverage you need. Call an agent today to get started.
What technologies does tricorinsurance.com use?
tricorinsurance.com uses 18 technologies including AccessiBe, Google Maps, and 12 more. View the full tech stack analysis above.
How do I contact tricorinsurance.com?
You can contact tricorinsurance.com through their contact page.
What are tricorinsurance.com's social media accounts?
tricorinsurance.com is active on youtube, facebook, linkedin. You can find links to all their social media profiles in the social section above.
How popular is tricorinsurance.com?
tricorinsurance.com receives approximately 5.8K monthly visitors and ranks #3,472,306 globally. Traffic is growing by 79.1% month-over-month.

Related Searches

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This page provides publicly available information about tricorinsurance.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit tricorinsurance.com directly at https://tricorinsurance.com.