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Tricor: The Insurance Middleman's Dilemma
A $131M revenue insurance giant with a traffic problem and an outdated digital presence
In the digital-first insurance landscape, Tricor Insurance operates with a 20th-century playbook. Despite generating $131.7M in annual revenue, the company's online footprint is shockingly weak—a digital ghost haunting the insurance industry.
"They're making $131M while ranking #3.4M globally—proof that legacy insurance relationships still trump digital presence."
The Brick-and-Mortar Behemoth
Tricor represents the old guard of insurance: 479 employees generating $131.7M in revenue—that's $275K per employee, a solid but not spectacular ratio for the industry. Their CEO, Edmund Tubel, leads a traditional agency model that prioritizes phone calls over clicks. The data reveals their true strength: 47% of traffic comes directly to their domain, meaning customers know the name but aren't discovering them online. This isn't a digital play; it's a relationship empire.
The SEO Mirage
Tricor's organic search traffic sits at just 28% of their total visits—a concerning metric for any modern business. Their top keywords tell the story of a hyper-local player: 'tricor insurance beloit' (440 monthly volume) dominates, while generic insurance terms are nowhere to be found. They're not competing for 'car insurance' or 'home insurance'—they're fighting for their hometown. This local SEO dominance is both their moat and their ceiling.
The tech stack reveals a company caught between eras. They use jQuery, Bootstrap, and Tailwind CSS—a Frankenstein's monster of frontend technologies suggesting multiple redesigns without a unified vision. Google Analytics and Tag Manager are present, but Cloudflare and HSTS indicate basic security hygiene rather than cutting-edge performance. The lack of structured data (Schema.org) is particularly damning for a business where trust and clarity are paramount.
- Local SEO dominance in Beloit, WI but invisible nationally
- Strong direct traffic (47%) indicating brand recognition in their region
- Outdated tech stack mixing jQuery with modern frameworks
- No structured data despite being in a trust-critical industry
The Insurance Paradox
Tricor proves that in insurance, relationships still beat algorithms—but for how long?
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Meta Tags
Car Insurance, Business Insurance, Home Insurance | TRICOR
From car insurance to home insurance to business insurance, TRICOR has the coverage you need. Call an agent today to get started.
H1 Tags
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About tricorinsurance.com
From car insurance to home insurance to business insurance, TRICOR has the coverage you need. Call an agent today to get started.
Company Overview
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Technology Stack
tricorinsurance.com uses 18 technologies across their website including AccessiBe, Google Maps, Adobe Fonts, Google Fonts, and more.
Accessibility
AccessiBe
Maps
Google Maps
Fonts
Adobe Fonts, Google Fonts
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CDN
cdnjs
Traffic & Audience
tricorinsurance.com receives approximately 5.8K monthly visitors and ranks #3,472,306 globally. The website has a bounce rate of 52% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:22 on the site.
The majority of tricorinsurance.com's traffic comes from .
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This page provides publicly available information about tricorinsurance.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit tricorinsurance.com directly at https://tricorinsurance.com.