trident.co
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Trident: The Private Equity Dark Horse
A 27-person team generating $7.5M revenue with a mysterious digital footprint
In an industry dominated by billion-dollar funds, Trident is quietly reimagining private equity for the digital age. With just 27 employees and no public funding rounds, they're generating $7.5M in revenue—a 37% revenue-per-employee ratio that screams efficiency over scale.
"Trident isn't building a platform—they're building a precision instrument for capital allocation."
The Efficiency Paradox
Here's what's fascinating: Trident's traffic metrics seem almost intentionally modest. With 2,038 monthly visits and a global rank of #6.6M, they're not playing the SEO game. Yet their revenue suggests they're closing deals offline. The 47% direct traffic indicates a highly targeted, relationship-driven model where investors and founders know exactly where to find them—no Google required.
The Founder's Playbook
Eric Taylor's team isn't chasing unicorn valuations. They're likely targeting the 'missing middle'—profitable SMBs with $2-10M EBITDA that banks ignore and mega-funds can't touch. The tech stack (OpenCart, jQuery, Tailwind) suggests pragmatism over polish. They're not burning cash on bleeding-edge tools; they're shipping functionality.
The keyword data reveals the real story. 'Trident connect login' (310 searches) and 'trident connect online ordering' (310 searches) point to a proprietary platform for portfolio companies. This isn't just a fund—it's an operating system for small business investing. The fact that 'triddent' (2,010 searches) is a top keyword suggests brand confusion, but also organic curiosity. People are searching for them without being prompted.
- Revenue-per-employee ratio of $277K beats traditional PE firms
- 73% of their brand traffic is branded ('trident' = 73,400 searches)
- Minimal digital footprint suggests high-touch, offline deal flow
- LinkedIn and Twitter presence indicates B2B focus, not consumer
The Anti-Platform Play
Trident proves you don't need a viral product or massive funding to build a profitable investing business. Sometimes, the smartest money moves quietly.
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Home - Trident
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Reimagining Private Equity andSmall Business Investing Trident uses data and technology to invest in small businesses and provide equitable access to the American Dream Learn More Trident’s unique data-driven approach finds opportunities in small businesses that others have overlooked U.S. small businesses represent $8 trillion in untapped institutional investment Trident uses proprietary technology as part […]
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About trident.co
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Technology Stack
trident.co uses 24 technologies across their website including Wistia, Vimeo, Font Awesome, Google Fonts, Laravel, and more.
Video
Wistia, Vimeo
Fonts
Font Awesome, Google Fonts
Backend Frameworks
Laravel
Programming Languages
PHP
CMS
Squarespace, WordPress
Cloud & Hosting
Cloudflare
Traffic & Audience
trident.co receives approximately 2.0K monthly visitors and ranks #6,631,134 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:43 on the site.
The majority of trident.co's traffic comes from .
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