trinitonian.com
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Trinity's Unlikely News Giant
How a student newspaper generates $3.5M with 28k monthly visits
In the shadow of billion-dollar media conglomerates, a 20-person student operation is quietly outmaneuvering legacy publishers. The Trinitonian isn't just a college newspaper—it's a $3.5M revenue engine that proves local beats global when you own your niche.
"They're not chasing viral hits—they're building a community that searches for them."
The SEO Paradox
With 28,582 monthly visits, they're not a traffic titan. But 51% comes organically—double the industry average for local news. Their secret? Targeting hyper-specific queries like 'mission trips are colonialism' (220 searches/month) that big media ignores. They rank #1 for 'trinity university' (19,470 monthly searches) because they ARE the university's voice, not an outside aggregator.
The Community Flywheel
38% of traffic is direct—people typing 'trinitonian.com' into their browser. That's not SEO magic; it's trust. Students, alumni, and faculty return because this isn't algorithmic content—it's their lived experience. Douglas Brine and Imon Ferguson aren't just search terms; they're community members with bylines that drive recurring visits.
The tech stack reveals their scrappy efficiency: jQuery and Bootstrap for speed, Tailwind CSS for modern design, Cloudflare for protection. No bloated enterprise CMS here. They run lean, spend smart, and reinvest in what matters—reporters like Maddy Morrow and Will Sharp who understand the Trinity ecosystem better than any outsider ever could.
- Niche dominance: They own 'trinity university' search with 19,470 monthly queries
- Community-first: 38% direct traffic shows deep loyalty beyond search algorithms
- Revenue efficiency: $175k revenue per employee—rare for local media
- Topic agility: Covering everything from Stephen King opinions to colonialism critiques
The Anti-Media Playbook
Trinitonian proves that in an age of algorithmic content, the most defensible moat is being authentically local. Their $3.5M revenue on 28k visits isn't a bug—it's the feature of serving a community that actually cares.
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Trinitonian - The Student News Site of Trinity University
The Student News Site of Trinity University
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About trinitonian.com
The Student News Site of Trinity University
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Technology Stack
trinitonian.com uses 13 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Google Fonts
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PHP
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WordPress
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Cloudflare
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Google Analytics
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Twitter Cards, RSS
Traffic & Audience
trinitonian.com receives approximately 28.6K monthly visitors and ranks #1,094,545 globally. The website has a bounce rate of 54% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:29 on the site.
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