tritiumcharging.com
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Tritium: The Quiet Giant in EV Charging
How a $340M revenue company dominates with 736 employees and a hidden growth engine
While competitors chase headlines, Tritium quietly ships hardware to 40+ countries. Their 10,505 monthly website visits don't tell the full story—this is a B2B industrial play where trust outweighs traffic.
"Their top keyword isn't 'EV charger'—it's 'tritium' itself. That's brand equity, not SEO."
The Industrial Playbook
Tritium isn't a DTC startup. With 736 employees and $340M revenue, they're a heavy-industry engineering firm. Their traffic reflects this: 41% direct visits from fleet managers, utilities, and B2B buyers who already know the brand. The 47% organic traffic comes from engineers searching for specific models like 'PKM-150'—not casual consumers.
The SEO Paradox
Here's the contradiction: 10,505 monthly visits with a #2M global rank. For a $340M company, this is microscopic. But look closer: their top keywords ('tritium', 'tritium charging', 'PKM-150') show they're not competing for generic 'EV charger' searches. They own their brand and niche hardware terms. This is intentional—industrial buyers don't Google; they bookmark.
The tech stack reveals their priorities: jQuery, Tailwind CSS, Bootstrap—no fancy React or Vue. This isn't a digital-first company; it's a hardware company with a functional website. The 16 detected technologies are standard B2B fare, prioritizing reliability over innovation. Their site loads fast, converts industrial buyers, and doesn't waste resources on flashy front-end frameworks.
- Revenue per employee: $462K—exceptional for hardware
- Traffic concentration: 40.6% from single undefined market (likely Australia/US)
- Brand search volume: 25,850 monthly for 'tritium' alone
- Niche dominance: 'PKM-150' gets 460 searches/month for a specific charger model
Tritium is a B2B giant hiding in plain sight
They don't need traffic—they need qualified leads. And their brand is so strong that 'tritium' itself is their top keyword. For investors: this is infrastructure, not a consumer app. For founders: this is how you win in heavy industry—revenue over rank, trust over traffic.
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About tritiumcharging.com
Welcome - Tritium Charging
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Technology Stack
tritiumcharging.com uses 16 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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tritiumcharging.com receives approximately 10.5K monthly visitors and ranks #2,040,952 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:21 on the site.
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