tru-d.com
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Tru-D: The $4M UV Disinfection Play
A deep dive into the niche health tech company carving out a $4.1M revenue stream in hospital sanitation.
In a world obsessed with AI and SaaS, Tru-D SmartUVC is doing something decidedly more tangible: killing pathogens with light. Since 2007, they’ve built a $4.1M business on a single premise—intelligent UV disinfection that doesn't just blast a room, but calculates the dose.
"They aren't selling hardware; they're selling the certainty of a sterile environment."
The 'Intelligent' Edge
Tru-D doesn't just blast a room with UV-C light and hope for the best. Their flagship SmartUVC system uses proprietary sensor technology to measure reflected UV light, calculating the precise dose needed to disinfect a room. This eliminates guesswork and ensures no pathogen survives, distinguishing them from cheaper, dumber competitors in the market.
The Traffic Paradox
With only 2,107 monthly visits, Tru-D isn't winning on SEO volume. Yet, 51% of their traffic is direct. This signals a highly targeted B2B model where brand awareness drives action. Hospitals aren't Googling 'UV light'—they're typing 'Tru-D' into their browsers because they've likely seen it in a peer facility or at a trade show.
The company's tech stack reveals a focus on stability and tracking rather than viral growth. They rely on established frameworks like Bootstrap and Tailwind CSS, but the inclusion of DoubleClick Floodlight and LinkedIn Insight Tag suggests a sophisticated, albeit low-volume, lead-generation machine targeting healthcare decision-makers.
- Niche Dominance: They own the 'intelligent' positioning in a crowded UV market.
- Lean Operations: $4.1M revenue with just 37 employees suggests high efficiency or high-margin products.
- Direct Traffic Strength: Over half their traffic is branded, indicating strong recall.
- Legacy Since 2007: They predate the pandemic boom, proving staying power in infection control.
The Quiet Giant of Infection Control
Tru-D proves you don't need massive traffic to build a sustainable, profitable business if you own a critical workflow in a high-stakes industry.
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https://tru-d.com/uploads/images/_transforms/_1200x630_crop_center-center_82_none/scouttower-chandelier-glow.png?mtime=1701716919
Meta Tags
UV Light Disinfection | Clean Smarter | Intelligent… | Tru-D SmartUVC
Since 2007, Tru-D SmartUVC has been a leader in the UV space with intelligent, intuitive disinfection solutions for the cleanest spaces possible.
UV Light Disinfection | Clean Smarter | Intelligent UVC Disinfection
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About tru-d.com
Since 2007, Tru-D SmartUVC has been a leader in the UV space with intelligent, intuitive disinfection solutions for the cleanest spaces possible.
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Technology Stack
tru-d.com uses 13 technologies across their website including Google Fonts, HSTS, HubSpot, and more.
Fonts
Google Fonts
Security
HSTS
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag
Analytics & Marketing
Google Analytics
Performance
Lazy Loading
Traffic & Audience
tru-d.com receives approximately 2.1K monthly visitors and ranks #6,964,759 globally. The website has a bounce rate of 34% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:42 on the site.
The majority of tru-d.com's traffic comes from .
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