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Trullion: The AI That Makes Accountants Obsolete
How 106 employees are automating the most tedious part of finance
In an industry drowning in spreadsheets and manual reconciliation, Trullion is building an AI that doesn't just assist accountants—it's designed to replace the repetitive, error-prone work they hate. With $15.9M in revenue and 47,000 monthly visitors, they're proving that AI can finally crack the code on complex financial compliance.
"Trullion isn't just automating accounting—it's rewriting the rules of financial compliance for the AI era."
The Growth Engine
Trullion's traffic strategy reveals a sophisticated playbook. With 45% organic search and 41% direct traffic, they've built a brand that attracts finance professionals actively searching for solutions. The top keyword 'IFRS 16' (10,720 monthly searches) shows they're capturing high-intent traffic from professionals dealing with complex lease accounting standards—exactly their target market.
The User Playbook
Their social presence tells a story of targeted B2B engagement. With a focused LinkedIn strategy and YouTube channel for product demos, they're not casting a wide net—they're building credibility in the finance community. The 'trullion jobs' keyword (210 monthly searches) suggests they're also becoming an attractive employer in the fintech space, which is crucial for scaling technical talent.
What's particularly telling is their tech stack. Using jQuery alongside modern frameworks like Tailwind and GSAP suggests a pragmatic approach: build what works for their users, not chase the latest hype. Their use of PWA technology shows they're thinking about accessibility and performance for finance teams who need reliable tools.
- Targeting the painful IFRS 16 lease accounting compliance market (10K+ monthly searches)
- Building a brand that attracts 47K monthly visitors with minimal marketing spend
- Leveraging AI to eliminate manual tasks in audit workflows
- Creating content that positions them as thought leaders in accounting automation
The Verdict: A Quiet Giant in Accounting AI
Trullion proves that in B2B SaaS, solving a painful compliance problem with AI beats flashy marketing every time
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AI-Powered Accounting Software Solutions | Trullion
Trullion's accounting AI automates lease accounting and audit workflows. Eliminate manual tasks, reduce risk, and stay audit-ready. Trusted worldwide.
Trullion.com: Where AI Meets Accounting
Trullion’s AI-powered platform, accounting and audit teams find unprecedented time savings, unparalleled growth opportunities, and flawless financial oversight.
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About trullion.com
Trullion's accounting AI automates lease accounting and audit workflows. Eliminate manual tasks, reduce risk, and stay audit-ready. Trusted worldwide.
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trullion.com uses 28 technologies across their website including Font Awesome, HSTS, PHP, and more.
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Traffic & Audience
trullion.com receives approximately 47.5K monthly visitors and ranks #691,782 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:47 on the site.
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