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Trustpilot: The 84M Visit Review Empire
How a Danish startup scaled to $222M revenue by monetizing consumer trust
In an era where fake reviews plague Amazon and Google, Trustpilot has quietly built a $222M revenue machine by becoming the internet's de facto truth layer. With 84 million monthly visitors and nearly 900 million backlinks, they've turned consumer skepticism into a scalable business model.
"Trustpilot doesn't just collect reviews—it owns the entire trust infrastructure of the internet."
The Network Effect Moat
With 446,454 reviews on their own platform (4.4/5 rating), Trustpilot has achieved what every SaaS company dreams of: critical mass. Their direct traffic (36%) proves brand recognition, while organic search (57%) shows they've become the destination for review searches. The 'trustpilot' keyword alone drives 1.5M monthly searches—more than most companies' entire marketing budgets.
The SEO Fortress
Trustpilot's backlink profile of 894M links is staggering—equivalent to 178x the links of the average Fortune 500 site. This isn't accidental; it's a deliberate strategy where every embedded review widget becomes a backlink, creating an exponential growth loop. Their 57% organic traffic share reveals they've effectively monopolized review-related search queries.
The company's tech stack reveals sophistication: Next.js for performance, PWA for mobile dominance, and OneTrust for compliance—critical when handling 84M monthly visitors across undefined countries. With 1,112 employees, they're at that awkward scale where enterprise sales meet self-serve automation.
- Monetizes trust at scale: $222M revenue from a 'free' consumer product
- Owns the review search category: 1.5M monthly searches for their brand alone
- Built a self-reinforcing SEO moat: 894M backlinks create near-impenetrable rankings
- Capital-efficient growth: $199.7M funding to reach $222.6M revenue (1.1x revenue multiple)
The Trust Infrastructure Play
Trustpilot proves that in a world drowning in information, the companies that control verification become the most valuable.
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5 keywordsHow is Trustpilot's SEO?
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Trustpilot Reviews: Experience the power of customer reviews
We're all about consumer reviews. Get the real inside story from shoppers like you. Read, write and share reviews on Trustpilot today.
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Reviews (20)
EASY TO FOLLOW
EASY TO FOLLOW
I am really pleased that this site is…
I am really pleased that this site is available to report companies that scam the consumers. Thank you!
This app and platform makes it so easy…
This app and platform makes it so easy to use. Thank you.
Abdolutely Helpfull
Collects opinions that help all of us.
Most of the time trust pilot are pretty…
Most of the time trust pilot are pretty accurate,
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About trustpilot.com
We're all about consumer reviews. Get the real inside story from shoppers like you. Read, write and share reviews on Trustpilot today.
Company Overview
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Technology Stack
trustpilot.com uses 11 technologies across their website including reCAPTCHA, Sentry, OneTrust, and more.
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reCAPTCHA
Error Tracking
Sentry
Privacy & Consent
OneTrust
Analytics & Marketing
Hotjar
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Lazy Loading
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PWA
Traffic & Audience
trustpilot.com receives approximately 84.5M monthly visitors and ranks #636 globally. The website has a bounce rate of 56% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:47 on the site.
The majority of trustpilot.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about trustpilot.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit trustpilot.com directly at https://trustpilot.com.