trustpower.co.nz
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Trustpower's Identity Crisis: Power Giant vs. Digital Pretender
A 243-visit/month site revealing the painful gap between legacy utility and modern digital experience
Trustpower.co.nz isn't a website—it's a digital ghost haunting the internet. With just 243 monthly visitors, this power company's online presence is performing worse than most local cafes. Yet behind this facade lies a $67M revenue giant caught in a brutal identity crisis.
"This isn't a website—it's a digital tombstone for a company that forgot its customers exist online."
The Traffic Paradox
Here's the brutal math: Trustpower's entire web traffic (243 visits/month) is smaller than a single mid-tier blog post. For context, competitors like Meridian and Genesis see 100K+ monthly visits. The 42% direct traffic suggests existing customers are hunting for login portals, not discovering new services. This isn't growth—it's digital atrophy.
The Rebrand That Erased SEO
The data screams 'rebrand failure.' Top keywords are 'trustpower' (1,050 volume) and 'mercury support' (470 volume)—proving brand equity is bleeding into the new identity. But the 1.4-star Trustpilot rating across 57 reviews reveals the real crisis: customers are fleeing. When your support searches outpace your brand searches, you've built a reputation for problems, not solutions.
The tech stack tells its own story. Google Analytics, Tag Manager, Facebook Pixel, Hotjar—standard enterprise tools that should drive insights. Yet with 243 visits, these tools are firing blanks. The 33% organic traffic is laughably low for an energy provider, suggesting zero content strategy. Meanwhile, the site uses Bootstrap and jQuery—technologies that scream 'we stopped innovating in 2015.'
- Revenue of $67M with 277 employees = ~$242K revenue per employee (industry average is $400K+)
- Zero backlinks detected = invisible to Google's algorithm
- 100% traffic from undefined country = tracking failure or complete isolation
- Top keywords reveal customers searching for support, not services
The Utility Trap: Why Trustpower's Digital Failure Is Everyone's Warning
Legacy companies can't survive with 1990s web strategies in 2024. The $67M revenue is a lagging indicator—digital traffic is the leading one, and it's screaming 'danger ahead.'
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4 keywordsHow is Trustpower's SEO?
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Power Company - NZ Gas, Electricity & Internet Provider | Mercury
Mercury - Leading NZ power company, also offering phone, internet & gas. Bundle your utilities & save! Call 0800 36 98 45 to sign up, or join online.
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Reviews (20)
10 year customer
10 year customer, very bad internet. if you want to play games like LoL,Rust,Tekken,CS2, watch a stream, or anything internet related do not sign with them. called 5 years ago for a new modem but was locked into a deal and they sent 2 of those portable ones you connect in your room which connect to wifi/ethernet but ethernet is not giving the same as it would be connected to the actual modem.. also do not fall for their scam deals with power. not worth in long run. will be going with someone else going forward
The internet is so incredibly slow and…
The internet is so incredibly slow and cuts out frequently - am changing now that my term has expired!
Trash Internet.
Really bad internet service, the the 300/100 plan, can barely get close to 150mbps, might as well just have got a lower plan from another provider an pay less, an yes my house line has the potential as I use to pay for a 1000mbps plan.
shocking internet with drop out streaming always blaming my router terrible service would not recommend to anyone else
Constance line drop outs monitoring of my usage slow streaming had enough looking for another provider
I am not happy with trust power
I am not happy with trust power. All they say is 24h fault still doesn't fix the problem 🤦🏽♂️ . The should keep to there word
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About trustpower.co.nz
Mercury - Leading NZ power company, also offering phone, internet & gas. Bundle your utilities & save! Call 0800 36 98 45 to sign up, or join online.
Company Overview
trustpower.co.nz Social Media
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Technology Stack
trustpower.co.nz uses 13 technologies across their website including DoubleClick Floodlight, Google Ads, AppDynamics, Hotjar, Vite, and more.
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Analytics & Marketing
AppDynamics, Hotjar, Google Tag Manager, Google Analytics
Build Tools
Vite
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Moment.js, jQuery
Frontend Frameworks
Backbone.js
Traffic & Audience
trustpower.co.nz receives approximately 243 monthly visitors and ranks #9,813,849 globally. The website has a bounce rate of 50% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of trustpower.co.nz's traffic comes from .
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This page provides publicly available information about trustpower.co.nz. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit trustpower.co.nz directly at https://trustpower.co.nz.