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TrusTrace: Supply Chain Truth Serum
How this SaaS platform is turning supply chain chaos into verifiable data goldmines
In an era where 'sustainability' is often just marketing fluff, TrusTrace is building the forensic infrastructure to prove it. They're not just tracking products; they're creating an immutable ledger of truth for global supply chains.
"They're not selling software; they're selling accountability."
The Trust Economy
With 53% of traffic being direct, TrusTrace has built a moat of trust. Their customers aren't just browsing—they're returning. This isn't a discovery play; it's a mission-critical infrastructure for brands who've realized that greenwashing fines cost more than traceability software.
The Compliance Treadmill
The real growth story isn't in their 31.9K monthly visits—it's in what those visitors are doing. They're searching for 'digital product passport vendors' (220 monthly searches) and 'supply chain tracking' (60 monthly searches). This is the compliance treadmill accelerating: EU regulations, ESG mandates, and consumer scrutiny are creating a $62M revenue machine that's still in first gear.
Their tech stack reveals a pragmatic approach: jQuery and Bootstrap for stability, Vite for modern build tools, and Tailwind CSS for rapid UI development. This isn't a startup burning cash on bleeding-edge tech; it's a disciplined SaaS business building for enterprise scale. The 33% organic traffic share shows they're investing in SEO around specific compliance pain points, not just brand vanity.
- Chain of custody automation from raw materials to final goods
- Material claim verification that withstands regulatory scrutiny
- Compliance risk reduction through automated documentation
- Digital product passport infrastructure for EU regulations
The $62M Compliance Bet
TrusTrace is betting that regulations will force every brand to trace their supply chains. They're probably right.
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https://trustrace.com/hubfs/[email protected]
Meta Tags
TrusTrace – Leading Supply Chain Traceability Software
Uphold material claims and reduce compliance risks in your value chains by automating the chain of custody, from raw materials to final goods, and ensure accurate documentation follows products to market.
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About trustrace.com
Uphold material claims and reduce compliance risks in your value chains by automating the chain of custody, from raw materials to final goods, and ensure accurate documentation follows products to market.
Company Overview
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Technology Stack
trustrace.com uses 17 technologies across their website including Font Awesome, Google Fonts, HSTS, Ghost, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
CMS
Ghost
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
trustrace.com receives approximately 31.9K monthly visitors and ranks #744,614 globally. The website has a bounce rate of 39% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 3:30 on the site.
The majority of trustrace.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about trustrace.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit trustrace.com directly at https://trustrace.com.