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Recurly Commerce: The Silent Shopify Upgrade
742 employees, $166M revenue, and a hidden subscription engine for enterprise
While the world obsesses over Shopify's surface-level features, Recurly Commerce is quietly converting one-time shoppers into subscribers at enterprise scale. This isn't just another app—it's a $166M revenue engine disguised as a subscription upgrade.
"This isn't a startup—it's a 742-person enterprise hiding behind a Shopify app."
The Enterprise Trap
With 742 employees and $166M in revenue, Recurly isn't a scrappy startup playing in Shopify's sandbox. They're a massive payment infrastructure company that happens to offer a Shopify extension. The traffic numbers (1,227 monthly visits) reveal their real game: they're not chasing SMBs—they're servicing enterprise contracts that don't need SEO. Their customers find them through sales, not search.
The Hidden Growth Engine
The 'prive subscriptions' keyword drives 90 monthly searches, but that's just noise. The real story is in the 55% direct traffic—these are existing customers logging into app.recurly.com. They've built a moat so deep that traffic doesn't matter. While competitors fight for Shopify app store visibility, Recurly owns the relationship directly through their platform.
The tech stack tells a revealing story: jQuery, Tailwind CSS, Bootstrap, and Vite. This isn't a cutting-edge SaaS—it's a pragmatic, battle-tested platform built for reliability over flash. The presence of PWA (Progressive Web App) support suggests they're prioritizing accessibility for enterprise merchants who need their subscription dashboard accessible anywhere, on any device.
- 742 employees suggest they're servicing enterprise contracts, not SMBs
- 55% direct traffic means they own the customer relationship, not the app store
- Only 1,227 monthly visits but $166M revenue = enterprise sales machine
- Alex Craciun and Claudia Laurie co-lead as Founders & Co-CEOs—a modern governance structure
The Enterprise Trojan Horse
Recurly isn't competing in the Shopify app store—they're building an enterprise payment infrastructure that happens to integrate with Shopify. Their low traffic is a feature, not a bug: it means their sales machine is so effective they don't need SEO. For founders and investors, this is a masterclass in B2B enterprise sales over product-led growth.
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https://recurly.com/img2/social-share-images/commerce_social_share_1200x630_v2.png
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Recurly Commerce | Recurly
Purpose-built for enterprise stores, Recurly Commerce turns one-time shoppers into subscribers.
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About tryprive.com
Purpose-built for enterprise stores, Recurly Commerce turns one-time shoppers into subscribers.
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Technology Stack
tryprive.com uses 31 technologies across their website including Wistia, Font Awesome, Adobe Fonts, HSTS, and more.
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Wistia
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Font Awesome, Adobe Fonts
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HSTS
Error Tracking
Sentry
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Contentful, Framer
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AWS CloudFront
Traffic & Audience
tryprive.com receives approximately 1.2K monthly visitors and ranks #11,075,755 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:49 on the site.
The majority of tryprive.com's traffic comes from .
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