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Zapp: The $300M Bet on Instant Gratification
How a 704-person team is trying to win the London grocery war with 24/7 speed
In the brutal landscape of quick commerce, Zapp isn't just competing—it's betting $300 million that Londoners need anything, anytime, delivered in minutes. While competitors scale back, this 704-person operation is doubling down on the ultimate luxury: instant access.
"Zapp isn't selling groceries—they're selling time, and Londoners are paying a premium for it."
The Growth Paradox
With $300M in funding and $102.9M in revenue, Zapp is spending heavily to capture London's instant-gratification market. But their 1.7/5 Trustpilot rating across 292 reviews reveals a harsh truth: speed comes at a cost. The 704-person team is racing against both competitors and customer expectations.
The London Obsession
Zapp's entire strategy revolves around one city: London. Unlike competitors expanding nationally, they're deepening their grip on the capital with 24/7 operations. This hyper-local focus allows for faster delivery but creates a single point of failure. Every product decision, every supply chain optimization is tuned for one market's unique demands.
The tech stack tells a story of modern web performance priorities: Next.js for speed, Progressive Web App capabilities for app-like experience, and lazy loading to keep the interface snappy. Yet despite these optimizations, organic traffic sits at just 1,396 monthly visits—a glaring weakness in a market where discovery drives growth.
- Single-city focus (London-only) creates operational density but limits market size
- 24/7 operations require massive staffing and logistics complexity
- Trustpilot rating suggests delivery speed may be outpacing service quality
- Heavy reliance on direct traffic (likely app-based) vs organic discovery
The Speed vs Scale Dilemma
Zapp's $300M war chest is burning to prove that instant delivery can be profitable—if you own London first
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https://justzapp.com/opengraph-image?2ad898cea6a90a5a
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Zapp - Elevate Your Everyday 🩵
Thousands of hand-picked products - delivered across London in minutes, 24/7.
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Reviews (20)
Great Service, great products
I use Zapp regularly and they are always fantastic, the products are amazing and the care shown when packing my order is second to none, highly recommend
Excellent - shame they don’t deliver south
I had several order from Zapp via deliveroo as they don’t deliver south, but now deliveroo is saying they won’t deliver to my area either. Gutted as my experience with them has been excellent. They have such a wonderful range of wine and food! I love their new theory wine and daylesford bolognese. Please consider opening up delivery to SW16!! Thank you!!
AVOID ZAPP Dishonest, Arrogant, and Ignoring Consumer Rights. A Cautionary Tale.
I deeply regret ever trusting Zapp for groceries. Their overall 1.7 star rating is a genuine reflection of their terrible customer service standards and disrespect for consumer rights. They deliberately sold me biscuits close to their expiry date without any clear warning or disclosure. This is a violation of consumer rights for remote sales. Despite Citizens Advice confirming I am legally entitled to a refund for part of my order, Zapp outright refused and treated me with contempt. They also closed lines of communication arrogantly daring me to get the regulators to contact them. A woman called Sofia who did not give her surname in official communication was the one behind this needless stress. They are also very economical with the truth, claiming there was a section visible on their app regarding near expiry products. That was a blatant and shameful lie, Their customer service is dismissive, rude, and arrogant. They show blatant disregard for consumer law and basic respect. They even refused to collect items I wanted to return although they have done so in other cases when they have sent rotten blueberries and incredibly exchanged them for an identical out of date pack of rotten blueberries This proves it is a choice to ignore their obligations. Now, to avoid refunding, they are forcing a prolonged dispute through my bank. This has wasted my time and caused me stress. This is not how a reputable business operates. It feels like deliberate consumer exploitation. If you value transparency, respect, and your consumer rights, AVOID Zapp at all costs. They prioritise profits over honesty and customer care. AVOID AVOID AVOID.
I am waiting for my 20-25 minute order…
I am waiting for my 20-25 minute order for 1 hour and 20 minutes horrible service
Complete Scam
Complete Scam. This company is a scam. Do not purchase anything with them. Awful customer service.
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About tryzapp.com
Thousands of hand-picked products - delivered across London in minutes, 24/7.
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Technology Stack
tryzapp.com uses 15 technologies across their website including Google Maps, Sentry, Google Tag Manager, Google Analytics, and more.
Maps
Google Maps
Error Tracking
Sentry
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards, PWA
UI Libraries
shadcn/ui, Radix UI, Material UI
Traffic & Audience
tryzapp.com receives approximately 1.4K monthly visitors and ranks #6,903,857 globally. The website has a bounce rate of 0% with visitors viewing an average of 4.5 pages per visit. Users spend an average of 0:00 on the site.
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