tsdweb.com
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TSD: The Silent Giant of Automotive Software
How a 121-person team built a $17.5M fleet mobility empire with 99% direct traffic
In a world obsessed with viral growth and explosive user acquisition, TSD Web operates on a different frequency entirely. This isn't a startup chasing vanity metrics—it's a precision-engineered B2B machine quietly controlling the backend of global automotive operations.
"74% direct traffic isn't a marketing failure—it's a fortress built on customer lock-in and operational necessity."
The B2B Trojan Horse Strategy
TSD doesn't sell to consumers—it sells to institutions. With 99.2% of traffic from a single country (likely the US), they've built a moat where dealership managers and rental agents don't search for alternatives; they log into 'tsd' or 'tsd rental' because that's their job. The 74% direct traffic ratio is the ultimate validation of product stickiness in B2B SaaS.
Revenue Per Employee: The Efficiency Metric
At $17.5M revenue with 121 employees, TSD generates approximately $144,545 per employee—solid for legacy B2B software but signaling a mature, optimized operation rather than hyper-growth. This isn't a VC-backed rocket ship; it's a cash-flow-positive machine that prioritizes profitability over scale.
The keyword data reveals fascinating behavioral patterns. 'tds login' (13,060 monthly searches) and 'cirro login' (800 searches) aren't brand terms—they're operational necessities. When employees search for login portals daily, you've achieved product-market fit. The 20% organic traffic suggests they're not chasing SEO growth, focusing instead on direct relationships and enterprise sales cycles.
- Product-led growth without the hype: 74% direct traffic proves users don't need marketing to find them
- Enterprise sales velocity: 121 employees supporting $17.5M revenue suggests high-touch, high-value contracts
- Niche dominance: Automotive fleet mobility is a specialized vertical with high switching costs
- Technical debt visible: Tech stack includes jQuery and Bootstrap—indicating a mature codebase prioritizing stability over bleeding-edge frameworks
The Unsexy Billion-Dollar Playbook
TSD proves that boring B2B vertical SaaS, executed flawlessly, creates more durable wealth than chasing unicorn valuations. They're not building for the IPO—they're building for the exit.
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Home - TSD Mobility Solutions
TSD designs and develops fleet mobility solutions for dealerships, automotive manufacturers, automotive groups, and car rental companies worldwide. Car Rental Software | Dealership Software
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About tsdweb.com
TSD designs and develops fleet mobility solutions for dealerships, automotive manufacturers, automotive groups, and car rental companies worldwide. Car Rental Software | Dealership Software
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tsdweb.com uses 16 technologies across their website including Font Awesome, HSTS, PHP, and more.
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tsdweb.com receives approximately 248.6K monthly visitors and ranks #169,198 globally. The website has a bounce rate of 49% with visitors viewing an average of 5.7 pages per visit. Users spend an average of 5:48 on the site.
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