tsli-hhb.org
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The Healthcare Data Anomaly
A $15M healthcare org with a bizarre digital footprint and a broken SEO strategy.
TSLI-HHB presents a fascinating case study in digital misalignment. With $15.1M in revenue and 62 employees, this healthcare organization operates a website that screams 'technical SEO disaster' rather than 'modern medical provider.'
"Their top organic keyword is 'haven house'—a search term that has absolutely nothing to do with healthcare delivery."
The SEO Identity Crisis
TSLI-HHB's organic traffic strategy is fundamentally broken. Their top 5 keywords include 'mercury 25 ps 2 takt technische daten' (a German outboard motor specification) and 'wie passe ich das emma classic stützkissen an?' (instructions for a cushion). This isn't just poor targeting—it's algorithmic chaos. The site captures 1,419 monthly visits, but 63% come from search terms that suggest their CMS is either hacked, misconfigured, or ranking for completely irrelevant content.
The Traffic Paradox
Despite being a $15M healthcare organization, TSLI-HHB ranks at #11.7M globally—placing them in the bottom 0.1% of all websites. Their 1,419 monthly visits break down to roughly 47 daily visitors for a 62-person organization. The 23% direct traffic (326 visits) suggests existing patients are actively seeking them, but the 77.8% 'undefined' country traffic indicates tracking failures or bot activity. This is a site that's invisible to the world except for those who already know it exists.
The leadership team—CEO Bruno LaSpina, Operations Director Janine Taylor, and HR Manager Sharon Kenney—preside over a digital presence that would struggle to attract a single new patient. Their tech stack includes jQuery, Swiper, and Bootstrap, which is standard but dated. More concerning is the absence of structured data (marked as 'Unknown'), meaning search engines can't properly parse their services, location, or credentials. For a healthcare provider, this is a critical trust signal that's simply missing.
- Revenue: $15.1M | Traffic: 1,419 visits/month = $10,642 revenue per visitor (absurdly inefficient)
- Top keyword: 'haven house' (870 volume) suggests either a competitor's brand or a complete misfire
- German motor oil and cushion keywords outrank any medical service terms
- 17 technologies detected, but zero structured data for healthcare
- Contact email: [email protected] (generic, not patient-facing)
The Bottom Line
A $15M healthcare provider operating like a ghost website. The digital presence is either severely misconfigured or deliberately minimal—neither inspires confidence in potential patients.
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Meta Tags
{704a922cc8f89d02c2cbdfe2fdc1c091712a728b68ebb7700e50e3887841bb87}{704a922cc8f89d02c2cbdfe2fdc1c091712a728b68ebb7700e50e3887841bb87}sitename{704a922cc8f89d02c2cbdfe2fdc1c091712a728b68ebb7700e50e3887841bb87}{704a922cc8f89d02c2cbdfe2fdc1c091712a728b68ebb7700e50e3887841bb87}
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About tsli-hhb.org
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Technology Stack
tsli-hhb.org uses 17 technologies across their website including Font Awesome, Adobe Fonts, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
reCAPTCHA
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PHP
CMS
WordPress
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Traffic & Audience
tsli-hhb.org receives approximately 1.4K monthly visitors and ranks #11,771,748 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:17 on the site.
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