In a world dominated by Spotify and Apple Music algorithms, Tully is quietly building the infrastructure for independent artists to survive. With just 28 employees, they've carved out a $1.7M revenue stream by solving the unsexy, critical backend problems of music distribution.

"Tully isn't chasing vanity metrics; they are building a sustainable business on the backs of artists who need tools, not just streaming."

The tech stack reveals a pragmatic approach: Tailwind CSS, Bootstrap, and jQuery. They aren't wasting engineering cycles on bleeding-edge frontend frameworks. Instead, they are shipping fast and iterating, using Cloudflare and Google Analytics to optimize the user journey for the aspiring musician.

• Niche Dominance: They own the 'what is an isrc code' keyword (160 volume), positioning themselves as educators first.
• Direct-to-Consumer Strength: Nearly half their traffic bypasses search engines entirely.
• Lean Operations: 28 people generating $1.7M suggests a focused product-market fit.