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Tuned: The Hearing Care Trojan Horse
A $3.4M startup betting that hearing health belongs in the workplace, not just the clinic.
Most hearing care is reactive, expensive, and stigmatized. Tuned is flipping the script by turning hearing health into a proactive employee benefit, proving that prevention is cheaper than a cure.
"Tuned isn't selling hearing aids; they're selling hearing *health* as a workplace perk."
The B2B2C Playbook
Tuned's strategy is clear: bypass the consumer market's high acquisition costs by selling directly to employers. With 47% of traffic coming directly to tunedcare.com, they are building a brand that HR departments search for by name. They aren't competing with Eargo or Costco on price; they are competing with dental and vision plans for budget allocation.
The SEO Ghost Town
Despite a $7.7M war chest, Tuned's organic footprint is surprisingly small. Ranking #4.9M globally with only 3,447 monthly visits suggests a heavy reliance on outbound sales and partnerships rather than inbound content marketing. The traffic they do get is dominated by branded searches ('tuned') and competitor adjacency ('eargo', 'musicares'), indicating a brand awareness ceiling they haven't yet broken.
The tech stack reveals a pragmatic, modern approach. They lean on heavy hitters like Tailwind CSS and Cloudflare for performance, but the lack of structured data and a relatively thin backlink profile suggests they are prioritizing product velocity over SEO dominance. For a company of their size, this is a calculated risk: bet on the sales team, not the search algorithm.
- The 'Colonial Life' keyword gap: Users are actively searching if insurance covers hearing aids. Tuned's job is to be the answer before the claim is filed.
- Hyperacusis awareness: A high-volume search term (420/mo) indicates a specific, painful pain point they can own.
- Audience mismatch: 100% traffic share is listed as 'undefined,' suggesting either tracking issues or a highly fragmented, non-geo-concentrated user base.
The Verdict: A High-Potential Bet on Benefits
Tuned is capitalizing on the 'Benefits 2.0' wave. If they can scale their provider network and crack the enterprise sales code, their $3.4M revenue is just the warm-up.
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Reviews (1)
The future of hearing care!
I haven't had my ears checked since elementary school and I listen to music all day everyday, so it's obviously VERY important to me. A slight ring in my ear prompted me to look into hearing care options and I came across Tuned Care. My visit with Dr. Malyuk was super straightforward and informative - not to mention totally affordable. Apparently I have great hearing!! The digital hearing test was quick and intuitive. and helped me get a baseline understanding of my hearing. I'm pumped to see how my hearing fares during our next appointment. PS - it turns out the ringing is normal as long as its not for longer than a few seconds. Thanks, Tuned!!
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About tunedcare.com
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Technology Stack
tunedcare.com uses 17 technologies across their website including YouTube Embed, Google Fonts, HSTS, and more.
Video
YouTube Embed
Fonts
Google Fonts
Security
HSTS
CDN
jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
tunedcare.com receives approximately 3.4K monthly visitors and ranks #4,913,595 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:29 on the site.
The majority of tunedcare.com's traffic comes from .
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This page provides publicly available information about tunedcare.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit tunedcare.com directly at https://tunedcare.com.