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Tuvalum: The Used Bike Marketplace That's Actually Winning
How a 22-person Spanish startup is disrupting the $100B cycling market with reconditioned bikes
While the cycling industry obsesses over carbon fiber and aero gains, Tuvalum quietly built a €2.2M business selling used bikes. They're not disrupting with tech—they're disrupting with execution in a market where trust is the scarcest resource.
"In a market drowning in new bike inventory, they've created scarcity by making used bikes feel premium."
The Trust Paradox
Trustpilot scores 3.9/5 with 517 reviews—a solid but not exceptional rating for a marketplace. Yet their organic search dominance (65% of traffic) suggests they've cracked the SEO code for high-intent buyers. When someone searches 'tuvalum' 2,480 times monthly, they're not browsing—they're buying.
The SEO Playbook
Their keyword strategy reveals a brilliant dual approach: 1) Own branded searches (2,480/month), and 2) Target hyper-specific long-tail queries like 'bici de gravel o carretera madrid' (290/month). They're not competing for 'best road bike'—they're capturing buyers already at the checkout line.
The tech stack tells its own story: Shopify backend with Tailwind CSS and PWA features. This isn't a bleeding-edge startup—it's a pragmatic machine optimized for conversions. Every technology choice serves one goal: make buying a used bike as frictionless as buying a new one.
- 12-month warranty on used bikes—unusual in second-hand markets
- 24-48 hour shipping in a category plagued by delays
- Specialized categories (Gravel, Triathlon) that mainstream retailers ignore
- Social proof via 517 Trustpilot reviews, not influencer hype
They're not building a unicorn—they're building a sustainable business
In a world obsessed with scale, Tuvalum proves that deep category expertise and flawless execution in a niche beats broad, shallow expansion every time.
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Open Graph Image
http://tuvalum.com/cdn/shop/files/Diseno_sin_titulo_11.svg?v=1717509582
Meta Tags
Tuvalum - Nº1 Bicicletas de Segunda Mano Reacondicionadas – tuvalum
Bicicletas de Segunda Mano Reacondicionadas. Encuentra en Tuvalum tu próxima bicicleta. Carretera, Montaña, Eléctricas, Gravel y Triatlón. 12 meses de garantía. Envío en 24h - 48h. Grandes descuentos.
Tuvalum - Nº1 Bicicletas de Segunda Mano Reacondicionadas
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Reviews (20)
The bike arrived fast and in good…
The bike arrived fast and in good condition, all is good so far, recommend!!!
Antonio! Thank you very much for your review! I have to say I was really impressed by how good your Cannondale Moterra looks in the photo you sent to my colleagues. That green matching the colors of nature is just stunning. We’re a bit jealous here at Tuvalum :) Enjoy it to the fullest! Regards!
Great deal
Great deal, fast delivery.
José! Thank you so much for your review :) We’re glad to hear you’re happy with your purchase and the fast delivery. Enjoy your bike, and we’re here for anything you need!
Fair price, excellent communication and bike was perfectly documented online
I ordered a bike in September 2025. When I had some questions and asked for confirmation of the weight and size, I got freshly taken pictures of the frame size and weight within 24 hours. Excellent service! The bikes condition was perfectly documented by the listed pictures online. It was shipped quickly and super-well packaged. Assembling the cockpit and front wheel took 10 minutes and I was ready to go. Shifting etc. was already set up very well. The delivery did not take long and was done well (DHL Express for me). Overall a great experience and I already recommended Tuvalum to friends and family if they ever need a good deal on a bike!
Martin! It has been a real pleasure helping you and answering all your questions throughout the process. Our goal is always to make you feel supported every step of the way and to ensure your experience with Tuvalum is as smooth and enjoyable as possible :) I hope you enjoy your new Coluer to the fullest, riding along the beautiful German roads, and that every ride becomes a special moment. 🚴♂️
Smooth process and excellent support
I was a bit hesitant about buying a used bike online, but my experience with Tuvalum was outstanding. I initially ordered one bike but had second thoughts about its size. I contacted customer service, and they were amazing. They helped me switch my order to a different Trek Domane that had just been listed, and they handled the change instantly and without any problem(thank you, Laura!!). The bike was shipped to Romania very quickly and in great condition. I'm very happy with my purchase and especially impressed by the professional and accommodating customer service. I would definitely buy from Tuvalum again.
Hi Toma! Thank you so much for taking the time to share your experience. We’re really happy to hear that, despite the initial doubts, you felt well supported throughout the whole process. Laura will be thrilled to read your message 😊 It means a lot to us to know that the bike arrived quickly and in great condition all the way to Romania. We hope you enjoy it to the fullest on every ride!!
Second Life - Rower górski - Trek Procaliber 9.6
POLAND Thank you to the TUVALUM SPAIN team for the purchases. The bike is in perfect condition, like new, consistent with the description. It arrived in Poland intact :) , without damage. Great price, 30% less than in Poland. I recommend it to everyone. Mirek from Katowice
Thank you, Mirek! We're glad to hear that the bike arrived in perfect condition and that you're happy with your purchase. Enjoy it! 🚴♂️😊
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About tuvalum.com
Bicicletas de Segunda Mano Reacondicionadas. Encuentra en Tuvalum tu próxima bicicleta. Carretera, Montaña, Eléctricas, Gravel y Triatlón. 12 meses de garantía. Envío en 24h - 48h. Grandes descuentos.
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Technology Stack
tuvalum.com uses 26 technologies across their website including Google Maps, Vimeo, YouTube Embed, Font Awesome, Google Fonts, and more.
Maps
Google Maps
Video
Vimeo, YouTube Embed
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Cloud & Hosting
Cloudflare
Email Marketing
Klaviyo
Traffic & Audience
tuvalum.com receives approximately 88.1K monthly visitors and ranks #269,854 globally. The website has a bounce rate of 37% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 1:24 on the site.
The majority of tuvalum.com's traffic comes from undefined, undefined, .
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