tyroola.com.au
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Tyroola: The $8M Tyre Disruptor
How a 32-person team is reshaping Australia's $3B tyre market with pure digital efficiency
While legacy retailers fight over physical shelf space, Tyroola is quietly capturing 486,577 monthly visits by solving a uniquely Australian problem: getting cheap tyres fitted locally without the dealer markup. This isn't just e-commerce—it's a logistics-first platform that turned 866,000+ SKUs into a $8.4M revenue engine.
"They're not selling tyres—they're selling the elimination of the tyre shop experience."
The Australian Driver's Dilemma
Tyroola targets a specific pain point: Australian drivers pay 30-40% more for tyres due to distribution layers and showroom overhead. By aggregating 866,000+ tyres from budget to premium brands and mapping them to 1,000+ fitting partners nationwide, Tyroola turns a 3-hour shopping trip into a 5-minute online transaction. The 4.4/5 Trustpilot rating from 262 reviews proves the model works—customers get transparency, local fitting, and prices starting at $39.
The 32-Person Revenue Machine
With just 32 employees generating $8.4M in revenue, Tyroola achieves $262,500 per employee—exceptional for retail. This efficiency comes from a platform-first approach: they're not managing inventory or fitting bays, just orchestrating data. Their 65% organic traffic share (vs. 29% direct) shows strong SEO moats around high-intent keywords like 'tyres' (42,180 monthly searches) and 'tyroola' (4,950). The tech stack—jQuery, Tailwind, Bootstrap—suggests pragmatic, performance-focused engineering over flashy frameworks.
The founder-led structure (Andreas Voss as CTO, Matthijs Bokhorst as Director) indicates deep technical roots. Unlike many e-commerce plays that burn cash on ads, Tyroola's organic dominance suggests sustainable unit economics. Their 88.7% traffic concentration in Australia reveals a focused geographic strategy—no international distraction. The Klaviyo integration signals sophisticated email marketing, likely driving the 29% direct traffic base.
- Platform model: Zero inventory risk, pure orchestration
- Local network: 1,000+ fitting partners nationwide
- SEO moat: Dominates 'tyres' and branded search
- Unit economics: $262K revenue per employee
- Trust signal: 4.4/5 from 262 verified reviews
The Quiet Tyre Monopoly
While competitors chase scale, Tyroola is building a defensible logistics layer for Australia's $3B tyre market—proving that in commoditized categories, the winner isn't the one with the most inventory, but the one who makes buying invisible.
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Open Graph Image
https://ik.imagekit.io/ntvz9dezi1x/custom/buy-tyres-online-fit-locally.jpg
Meta Tags
Buy Tyres Online | Cheap Tyres Online | Tyroola
Tyres from $39 ✅ lowest tyre prices guaranteed ✅ Fast delivery ✅ 866K+ premium & budget tyres ✅ Fitting near you ☎ Aussie expert support ➡ Buy Tyres Online at Tyroola!
Buy Tyres Online | Cheap Tyres Online | Tyroola
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Reviews (20)
Great service
Great service Rina was patient and communicative
We love hearing that our Customer Service team were able to help and that you had a positive experience. Thanks for the review Arman!
Thanks to Rina for quickly sorting out…
Thanks to Rina for quickly sorting out my order when stock wasn't available. Thanks.
Thank you for your feedback! We’re pleased Rina could assist you promptly, and we appreciate you taking the time to share your experience.
Great pricing and quick email response
Great pricing and very quick pre-sales and post-sales response time. Problem resolution was excellent after a new tyre sustained road damage.
Thanks for the review, Peter! We’re delighted that you found our pricing competitive and our team responsive both before and after your purchase. We’re glad we could assist with the tyre issue promptly.
I bought a set of 4 tyres for my car…
I bought a set of 4 tyres for my car and had a good experience ordering them. Had a small issue with the order but the customer service team did a great job in promptly resolving the issue. I’m waiting for my order to arrive and hope it will go smoothly as well. Thank you Rina for the excellent service.
Thank you for the 5-star review, Ruwantha! We’re delighted that Rina and our customer service team could assist you and address the issue efficiently. We value your patience and look forward to your delivery going just as smoothly. Thank you for choosing us!
Could have gone sideways
Could have gone sideways The Agent was very helpful over the phone. One of the tyres I ordered was out of stock, Rina cancelled my order for the other tyre I had purchased and found me 2 new alternative tyres. She said she would contact me when the issue was solved and she followed up.
Thank you for sharing your experience, John! We’re very glad Rina was able to resolve the stock issue quickly and provide alternatives that worked for you. We appreciate your patience and your fantastic 5-star rating.
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About tyroola.com.au
Tyres from $39 ✅ lowest tyre prices guaranteed ✅ Fast delivery ✅ 866K+ premium & budget tyres ✅ Fitting near you ☎ Aussie expert support ➡ Buy Tyres Online at Tyroola!
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Technology Stack
tyroola.com.au uses 21 technologies across their website including ImageKit, YouTube Embed, Google Fonts, and more.
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ImageKit
Video
YouTube Embed
Fonts
Google Fonts
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HSTS, reCAPTCHA
Error Tracking
Sentry
Email Marketing
Klaviyo
Traffic & Audience
tyroola.com.au receives approximately 486.6K monthly visitors and ranks #80,631 globally. The website has a bounce rate of 41% with visitors viewing an average of 5.0 pages per visit. Users spend an average of 4:24 on the site.
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