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Uello: The Silent Giant of Brazilian Logistics Tech
How a 210-person team is quietly processing $43.6M in logistics intelligence
In a market obsessed with flashy consumer apps, Uello is building the invisible infrastructure that powers Brazil's e-commerce backbone. They don't just track trucks—they make them think.
"They're not selling software. They're selling intelligence that makes every kilometer more profitable."
The Enterprise Play
With 48% direct traffic and a 670 monthly search volume for their brand name, Uello has achieved something rare: enterprise stickiness without the enterprise sales cycle. Companies don't discover Uello by accident—they seek it out. The 210 employees aren't just building features; they're solving the brutal math of last-mile logistics where every minute of delay costs real money.
The Revenue Reality
At $43.6M in revenue with 210 employees, Uello generates approximately $207K per employee—a strong ratio for a B2B SaaS company in Latin America. This isn't a startup burning cash to acquire users; it's a mature operation where the economics work. The 44% organic search traffic suggests they're building lasting brand equity, not just buying clicks.
The keyword data reveals their strategic positioning: they rank for 'ti para logística' (130 monthly searches) and 'trabalhar com ti no setor logística' (90 monthly searches)—terms that signal they're becoming the default career destination for tech talent in logistics. This is how you build a moat: become the employer of choice in your niche.
- 48% direct traffic proves brand recall in a crowded SaaS market
- 23K monthly visits with no paid traffic dependency shows organic strength
- Top 1M global rank in a hyper-local Brazilian market is exceptional
- Tech stack (PWA, Tailwind, Bootstrap) suggests modern, scalable architecture
The Unsexy Billion-Dollar Play
Uello is proving that in B2B, boring infrastructure beats flashy features. While others chase scale, they're building depth in one of the world's most complex logistics markets.
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Open Graph Image
https://uello.com.br/wp-content/uploads/2024/07/Uello-Express-Logo-Positivo-1.webp
Meta Tags
Uello | Soluções Tecnológicas de Gestão de Transportes
Torne sua operação de entregas inteligente com as soluções da Uello em tecnologia e transportes para empresas e transportadoras
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About uello.com.br
Torne sua operação de entregas inteligente com as soluções da Uello em tecnologia e transportes para empresas e transportadoras
Company Overview
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Technology Stack
uello.com.br uses 22 technologies across their website including Google Fonts, Okta, HSTS, reCAPTCHA, and more.
Fonts
Google Fonts
Authentication
Okta
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Advertising
LinkedIn Insight Tag, Facebook Pixel
Traffic & Audience
uello.com.br receives approximately 23.2K monthly visitors and ranks #1,027,440 globally. The website has a bounce rate of 49% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 3:06 on the site.
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