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uhin.org

22 technologies
VerifiedGrowingVisit11.1K/mo$8M5822 Tech22 Leads
Deep Dive

UHIN: The $7.6M Interoperability Powerhouse

How a Utah-based nonprofit is quietly solving healthcare's data nightmare

While giants like Epic and Cerner dominate hospital software, a $7.6M nonprofit in Utah is building the connective tissue for the entire healthcare ecosystem. UHIN isn't just another health tech vendor—they're the infrastructure that makes data flow when everything else fails.

$7.6M
Annual Revenue
58
Employees
67%
Direct Traffic
11K+
Monthly Visitors

"They're not selling software—they're selling the pipes that make healthcare actually work."

The Network Effect Trap

UHIN's genius lies in their dual-sided model. They serve providers (hospitals, clinics) with seamless data exchange while simultaneously solving payers' claims nightmare. With only 58 employees, they've built a network where the value compounds: every new provider makes the network more valuable for payers, and vice versa. That's why 67% of their traffic is direct—people aren't discovering them, they're already dependent on them.

The SEO Paradox

Here's the kicker: their top organic keywords reveal a fascinating strategy. They rank for hyper-specific payer IDs like 'luminare helath payer id coresource' (970 monthly searches) and 'coresource payer id' (960). This isn't accidental—it's a deliberate play to capture the long tail of healthcare administration. While competitors chase broad terms, UHIN owns the exact queries that drive actual transactions.

The leadership team is telling. CEO Brian Chin, COO Maria Johnson, and CTO Ryan McLelland represent a classic tech trifecta: vision, operations, and execution. But it's Chief Data Officer Navina Forsythe and Director Valli Chidambaram who signal their seriousness about clinical data integrity. This isn't a startup playing at healthcare—they're built for it.

  • Owns the 'boring' but critical payer ID search space (4,920 monthly 'chie' searches)
  • Direct traffic dominance (67%) signals a captive, professional audience
  • Nonprofit structure allows focus on infrastructure over profit extraction
  • Dual-sided model creates natural network effects in a fragmented market
Not a flashy AI/ML platform
Solves the #1 pain point: data interoperability
No venture capital war chest
Sustainable business model with $7.6M revenue
Limited brand awareness outside healthcare IT circles
Deep integration with legacy systems

The Infrastructure Play That Actually Works

While health tech chases AI hype, UHIN quietly builds the plumbing that makes everything else possible. That's a $7.6M bet on fundamentals over flash.

What tech stack does Uhin use?

35 detected
Programming Languages1
CDN1
Cloud & Hosting1
Forms1
Customer Support1
Web Standards2
JavaScript Libraries3
Frontend Frameworks2
Tracking & Analytics13
L
LinkedIn Insight Tag
G
Google Analytics
G
Google Tag Manager
G
Google APIs
G
Google Tag Manager
C
Cloudflare
G
Google Static
L
LinkedIn Insight Tag
L
LinkedIn
G
Google AdSense
G
Google Analytics
Z
Zendesk
T
Tracking Service

How much traffic does Uhin get?

Traffic & Engagement

11.1K
Monthly Visits
3.1
Pages/Visit
1:59
Avg. Duration
34%
Bounce Rate
Monthly Traffic Trend+34%
8.3K
Oct 2025
Oct
9.0K
Nov 2025
Nov
11.1K
Dec 2025
Dec

Traffic Sources

Search
24%
Direct
67%
Social
3%
Referrals
5%
Email
0%
Paid
1%

Where is Uhin's audience located?

🌍95.5%
🌍4.5%

What keywords does Uhin rank for?

5 keywords
141178 payer id claims fax120 vol
2chie4.9K vol$0.19
3luminare helath payer id coresource970 vol
4coresource payer id960 vol
5how long is state farm policy number640 vol

How is Uhin's SEO?

Open Graph Image

OG Image preview
og:image

https://uhin.org/wp-content/uploads/2023/03/UHIN.png

Meta Tags

title35 chars

Healthcare Interoperability for All

description165 chars

Healthcare Interoperability for All. Better Costs. Better Care. Enhance care management and reduce costs with seamless, secure clinical and EDI claims data exchange.

languageEN-US

H1 Tags

h1Healthcare Interoperability for All.
h1Subscribe to the Monthly Newsletter

Schema Types

Unknown

Who works at Uhin?

Loading leads...

What do customers think of Uhin?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Uhin

What is Uhin's Revenue?
Uhin generates approximately $8M in annual revenue. With 58 employees, that's $130,500 per employee.
What does Uhin do?
Healthcare Interoperability for All. Better Costs. Better Care. Enhance care management and reduce costs with seamless, secure clinical and EDI claims data exchange.
How fast is Uhin growing?
Uhin employee count has changed by 12% year over year.
What technologies does Uhin use?
Uhin uses 22 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Adobe Fonts, Google Fonts, PHP, WordPress.
Who are Uhin's competitors?
Uhin's main competitors include OrderBoard, Atomology, ourlinQ, Telenotes, PALADIN and ARCHER Software Systems. These companies operate in similar markets and compete for the same customer base.

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About uhin.org

Healthcare Interoperability for All. Better Costs. Better Care. Enhance care management and reduce costs with seamless, secure clinical and EDI claims data exchange.

Company Overview

uhin.org
Website
health
Industry
#1,788,507
Global Rank
11.1K
Monthly Visitors
22
Technologies
22+
Employees

Contact uhin.org

Technology Stack

uhin.org uses 22 technologies across their website including Adobe Fonts, Google Fonts, PHP, WordPress, and more.

Fonts

Adobe Fonts, Google Fonts

Programming Languages

PHP

CMS

WordPress

CDN

cdnjs

Cloud & Hosting

Cloudflare

Advertising

LinkedIn Insight Tag

Traffic & Audience

11.1K
Monthly Visits
34%
Bounce Rate
3.1
Pages/Visit
1:59
Avg. Duration

uhin.org receives approximately 11.1K monthly visitors and ranks #1,788,507 globally. The website has a bounce rate of 34% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 1:59 on the site.

The majority of uhin.org's traffic comes from undefined, .

Frequently Asked Questions

What is uhin.org?
Healthcare Interoperability for All. Better Costs. Better Care. Enhance care management and reduce costs with seamless, secure clinical and EDI claims data exchange.
What technologies does uhin.org use?
uhin.org uses 22 technologies including Adobe Fonts, Google Fonts, PHP, and 16 more. View the full tech stack analysis above.
How do I contact uhin.org?
You can contact uhin.org through their contact page.
What are uhin.org's social media accounts?
uhin.org is active on twitter, youtube, linkedin. You can find links to all their social media profiles in the social section above.
Is uhin.org hiring?
Check uhin.org's careers page for current job openings and opportunities. The company has 22+ known employees.
How popular is uhin.org?
uhin.org receives approximately 11.1K monthly visitors and ranks #1,788,507 globally. Traffic is growing by 23.2% month-over-month.

Related Searches

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This page provides publicly available information about uhin.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit uhin.org directly at https://uhin.org.