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uidai.gov.in
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uidai.gov.in

3 technologies
VerifiedVisit69.0M/mo$307M1.5K3 Tech5 Leads
Deep Dive

UIDAI: The World's Largest Biometric ID System

How India's 1.3B person digital identity platform became a $300M government powerhouse

While Silicon Valley chases scale, India quietly built the world's largest digital identity system - serving 1.3 billion people with 69 million monthly visits. This isn't just a government website; it's the backbone of India's entire digital economy.

69M
monthly visits
#477
global rank
59%
organic search
$306M
annual revenue

"UIDAI proves that government tech can scale better than any startup when executed with ruthless focus."

The Authentication Engine

With 1,511 employees managing a platform that processes billions of transactions annually, UIDAI operates at a ratio that would make any SaaS founder jealous. Every government employee supports over 860,000 citizens directly through the platform. The 99.2% traffic concentration in 'undefined' (India) reveals a hyper-focused domestic product that owns its market completely.

Search Dominance Strategy

The keyword data tells a masterclass in product-market fit: 'uidai' (1.7M searches) and 'aadhar card download' (744K searches) dominate. Citizens aren't guessing URLs - they're searching for solutions. UIDAI captured the entire intent funnel, from brand awareness to specific transactional queries, making it the default gateway for India's digital identity needs.

The tech stack (Tailwind CSS, Bootstrap, HSTS) is deliberately simple and accessible. This isn't a vanity project - it's infrastructure designed for universal access across devices, bandwidths, and user capabilities. The 771,408 backlinks demonstrate organic authority built through utility, not marketing spend.

  • Monopoly on identity: Every Indian citizen is a forced user
  • Revenue model: Transaction fees on authentication create massive recurring income
  • Network effects: More services integrate Aadhaar, stronger the platform becomes
  • Zero customer acquisition cost: Government mandate drives adoption
No social media presence
Universal adoption by law
Minimal marketing budget
Perfect product-market fit
Single market focus
Unlimited scale potential
3.7/5 Trustpilot rating (barely passable)
Massive moat through government partnership

The Unbeatable Infrastructure Play

UIDAI isn't competing for attention - it IS the infrastructure. For founders and investors, this is the ultimate lesson: build something so essential that your 'customer acquisition' becomes government policy.

What tech stack does Uidai use?

3 detected
Security1

How much traffic does Uidai get?

Traffic & Engagement

54.3M
Monthly Visits
-3.3%
5.6
Pages/Visit
10:08
Avg. Duration
46%
Bounce Rate
Monthly Traffic Trend+19%
45.7M
Oct 2025
Oct
56.2M
Nov 2025
Nov
54.3M
Dec 2025
Dec

Rankings

#757
Global Rank
#48
India Rank
Finance
Category

Backlinks & Authority

771.4K
Backlinks
27.0K
Ref. Domains
96
Authority Score
Low
Penalty Risk
Backlinks Trend+9%
708.3K
Jul 2025
Jul
708.5K
Aug 2025
Aug
750.3K
Sep 2025
Sep
891.8K
Oct 2025
Oct
882.9K
Nov 2025
Nov
771.4K
Dec 2025
Dec

Search Traffic

Organic
78.7M

Top Organic Keywords

#1uidai
20,400,000 vol20.9%
#1aadhar card download
6,120,000 vol6.3%
#1my aadhar
6,120,000 vol6.3%
#1my adhar
6,120,000 vol6.3%
#1aadhar card
4,090,000 vol4.2%

Where is Uidai's audience located?

🇮🇳India96.5%
🇨🇳China0.9%
🇺🇸United States0.9%
🇦🇪United Arab Emirates0.2%
🇨🇦Canada0.2%

Device Distribution

Desktop40.8%
Mobile59.2%

What keywords does Uidai rank for?

5 keywords
1uidai1.8M vol$0.28
2aadhar card download745.0K vol$0.69
3aadhar card683.5K vol$0.16
4my aadhaar408.9K vol$0.53
5aadhar450.7K vol$0.31

How is Uidai's SEO?

Meta Tags

title83 chars

Language Selection - Unique Identification Authority of India | Government of India

languageEN

Who works at Uidai?

Loading leads...

What do customers think of Uidai?

uidai.gov.in

uidai.gov.in

3.7
1 reviews

Categories

Internet Marketing Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (1)

Filter by rating:
Saptarshi Majumdar
1/24/2022
🇮🇳 India4 reviewsOrganicUnverified
Nice portal infrastructure

Nice portal infrastructure

Frequently Asked Questions about Uidai

What is Uidai's Revenue?
Uidai generates approximately $307M in annual revenue. With 1,511 employees, that's $203,000 per employee.
How fast is Uidai growing?
Uidai has declined by 3.3% in the last 6 months according to traffic data. employee count has changed by 7% year over year.
How do people interact with Uidai?
When visiting Uidai, visitors view an average of 5.6 pages per visit, and spend around 10:08 on the site, and the bounce rate is 45.7%.
How do people find Uidai?
78.7M (145%) find them through organic search.
Who uses Uidai?
Uidai's top market is India with 52.4M visitors (96.5%). China is 2nd with 512.6K (0.9%). United States is 3rd with 505.0K (0.9%).
What technologies does Uidai use?
Uidai uses 3 technologies across their website including Security, CSS Frameworks. Key technologies include HSTS, Bootstrap, Tailwind CSS.
Who are Uidai's competitors?
Uidai's main competitors include SupraSoft Technologies Pvt Ltd., Freecharge, BrowserStack, DeltaX, Nineleaps. These companies operate in similar markets and compete for the same customer base.
What do customers think of Uidai?
Uidai has a Trustpilot score of 3.7 out of 5 (3 stars) based on 1 customer reviews.

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About uidai.gov.in

Company Overview

uidai.gov.in
Website
law_and_government
Industry
#477
Global Rank
69.0M
Monthly Visitors
3
Technologies
5+
Employees

Technology Stack

uidai.gov.in uses 3 technologies across their website including HSTS, Bootstrap, Tailwind CSS.

Security

HSTS

CSS Frameworks

Bootstrap, Tailwind CSS

Traffic & Audience

69.0M
Monthly Visits
29%
Bounce Rate
6.5
Pages/Visit
6:23
Avg. Duration

uidai.gov.in receives approximately 69.0M monthly visitors and ranks #477 globally. The website has a bounce rate of 29% with visitors viewing an average of 6.5 pages per visit. Users spend an average of 6:23 on the site.

The majority of uidai.gov.in's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is uidai.gov.in?
uidai.gov.in is a website that you can visit at https://uidai.gov.in. Use TechList.ai to discover the technologies, analytics, and company information about uidai.gov.in.
What technologies does uidai.gov.in use?
uidai.gov.in uses 3 technologies including HSTS, Bootstrap, Tailwind CSS. View the full tech stack analysis above.
How popular is uidai.gov.in?
uidai.gov.in receives approximately 69.0M monthly visitors and ranks #477 globally.

Related Searches

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This page provides publicly available information about uidai.gov.in. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit uidai.gov.in directly at https://uidai.gov.in.