ulule.com
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Ulule: The Anti-Kickstarter That Won
How a French platform built a $14M business by betting on sustainability and trust
In a world where crowdfunding platforms are synonymous with hype and broken promises, Ulule built a $14.1M business by betting on something radical: trust. With 1.2M monthly visitors and a 4.8/5 Trustpilot rating, they’ve cracked the code on sustainable commerce.
"They don't just host projects—they curate a future where commerce and sustainability aren't opposing forces."
The Trust Flywheel
Ulule's 49% direct traffic is the holy grail of organic growth. Users aren't just browsing—they're returning. With 778 Trustpilot reviews averaging 4.8/5, they've built a reputation engine that fuels discovery. This isn't a platform; it's a community that self-polices quality.
The Sustainability Wedge
While Kickstarter chases novelty, Ulule chases impact. Their vertical focus on sustainable brands and certified training courses creates a moat. They're not just a marketplace—they're a movement. The 3.6M backlinks suggest they've become the default destination for eco-conscious creators and consumers.
The tech stack reveals a pragmatic approach: Bootstrap for speed, Cloudflare for scale, and Plausible for privacy-focused analytics. They're not chasing shiny objects—they're building a robust, efficient machine. The 97 employees generate $145K revenue per employee, a healthy ratio for a platform business.
- Direct traffic dominance (49%) signals brand strength, not just SEO luck
- Trustpilot rating (4.8/5) is their competitive moat, not a vanity metric
- Sustainability focus creates a defensible niche vs. generalist platforms
- 3.6M backlinks show they've become an authority, not just a directory
Ulule proves that boring is profitable
They built a $14M business by focusing on trust and sustainability, not hype. In a noisy world, clarity wins.
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Ulule
Ulule makes it easy to take action and develop creative, sustainable projects. Crowdfunding, certified training courses and a store of sustainable brands.
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Reviews (5)
Très simple et efficace
Très simple et efficace
Great crowdfunding website
Great crowdfunding website. Good interface to Facebook Ads, nice communauty and good support from the staff.
Great service
Great service! I discovered many cool projects and had the chance to meet the team at a meetup. Awesome!
[SOLVED] Ulule – iDEAL payments not working for backers in the Netherlands
It took a while, but Ulule has solved the issue I had below. Many thanks to Tech support! ----- I recently launched a campaign on Ulule and quickly ran into a serious issue: iDEAL payments are not working at all. Multiple backers from across the Netherlands tried on different devices, browsers, and internet connections. Every time, the payment fails with an “unexpected server error” message. I tested it myself and confirmed the same issue. This is extremely damaging for a campaign - especially in the Netherlands, where iDEAL is the most common payment method. Right now, people simply cannot back my project unless they use a credit card, which excludes a large part of the audience. I’ve reported this to Ulule support, but so far there is no public acknowledgement of the issue. I’m posting this here so that: other creators know this can happen, potential backers understand why their payment might fail, Ulule realizes how critical this is for Dutch campaigns. If you’re considering Ulule for a project targeting Dutch backers, be aware that iDEAL might not work reliably.
Dear Stoj, Thank you for taking the time to share your feedback. We are very sorry to hear about the issue you encountered with iDEAL payments and we fully understand your frustration, especially during the critical launch phase of your campaign. We are fully aware of how critical the iDEAL payment method is for campaigns targeting backers in the Netherlands, and we sincerely apologize for the difficulties this issue has caused you and your contributors. Please be assured that our IT team took this incident very seriously and worked urgently to identify and resolve the problem. This issue was particularly challenging to diagnose, as it only affected a subset of iDEAL payments and its origin was external to our platform. We implemented a workaround as soon as possible to allow contributors to complete their payments, and our technical team has been in constant contact with the payment platform to address the situation with the utmost priority. While the incident did not originate from our systems, we recognize the impact it had on your campaign’s launch and on your audience. We are continuing to work closely with our payment provider to ensure a definitive resolution as quickly as possible. We truly appreciate your patience and your detailed reporting, which has helped us move faster on this issue. If you or your backers experience any further difficulties, please let us know directly so we can assist you immediately. Thank you again for your trust and your transparency. The Ulule Team
Incompetent
Incompetent, they do not understand anything about the requests, indeed... they judge a high request, when the proposed project, if you search online for something similar, you only find sites and offers 5 to 10 times greater than the help requested. This shows that you are not competent, and that you only waste people's time. I recommend looking for other more serious and capable platforms, online you can find many much better ones.
Hello, I'm sorry to hear that your experience with us did not satisfy your expectations. Your satisfaction is our priority. I invite you to contact Ulule support so that I can have all the information about your situation to guide you. Please note that on Ulule, we can judge a proposal to be too high if we feel that the existing community around the project is not sufficient to reach this goal. I wish you a good day. All the best, Lucie
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About ulule.com
Ulule makes it easy to take action and develop creative, sustainable projects. Crowdfunding, certified training courses and a store of sustainable brands.
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Technology Stack
ulule.com uses 16 technologies across their website including imgix, YouTube Embed, Adobe Fonts, Google Fonts, and more.
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imgix
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Cloudflare
Traffic & Audience
ulule.com receives approximately 1.2M monthly visitors and ranks #48,635 globally. The website has a bounce rate of 47% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 1:59 on the site.
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This page provides publicly available information about ulule.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ulule.com directly at https://ulule.com.