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Unaide: The $8.3M Hyper-Local Playbook
How a niche French player conquers the €30B home care market without scaling globally
While US giants like Care.com chase global valuations, French startup Unaide is quietly building an €8M revenue fortress by doing the opposite: staying obsessively local. In a market where trust is the only currency, their hyper-focused strategy reveals why 'small' might be the new 'scale' in eldercare.
"Unaide isn't playing the VC game of blitzscaling—they're playing the long game of trust, one postcode at a time."
The Anti-Platform Strategy
Most care platforms obsess over GMV and user acquisition. Unaide's tech stack tells a different story: OpenCart, Magento, and Shopware—e-commerce engines repurposed for service delivery. This isn't a glitch; it's a feature. They treat 'aide à domicile' like a commodity SKU, optimizing for conversion over virality. With only 3,420 monthly visits but 49% organic, they're not buying attention—they're earning it through local SEO dominance for keywords like 'emploi calais aide a domicile calais' (420 monthly searches).
The €30B Market Gap
France's home care market is fragmented between massive institutions and solo caregivers. Unaide occupies the middle: a 'curated marketplace' that feels like a local agency. Their €8.3M revenue with 83 employees suggests ~€100K revenue per employee—efficient for services. The real moat? They rank for 'domicile' (39K searches/month) and 'aide à domicile' (1.15K) without competing on brand terms. This is SEO arbitrage in a trust-critical industry.
The tech stack reveals their hybrid model: Tailwind CSS and Bootstrap for speed, Swiper for testimonials, AOS for storytelling, and reCAPTCHA for security. No fancy AI matching algorithms—just solid, fast web experiences that convert. Their PWA (Progressive Web App) suggests they're optimizing for repeat caregivers, not just one-off clients. This is infrastructure for retention, not acquisition.
- Hyper-local SEO: Dominating long-tail keywords in specific French cities
- Service-first tech: E-commerce engines adapted for trust-based transactions
- Sustainable scale: €100K revenue/employee vs. VC-burn models
- Social proof: Active LinkedIn (company page) and Facebook community
The Unicorns Are Hiding in Plain Sight
Unaide proves that in regulated, trust-critical markets, 'boring' infrastructure and local dominance beat platform blitzscaling every time.
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https://unaide.fr/images/og-image-unaide.jpg
Meta Tags
Votre aide à domicile sur mesure
Unaide propose ses services d'aide à la personne pour les personnes fragilisées par l'âge, une maladie ou handicap. Une aide à domicile à côté de chez vous, à un tarif abordable.
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About unaide.fr
Unaide propose ses services d'aide à la personne pour les personnes fragilisées par l'âge, une maladie ou handicap. Une aide à domicile à côté de chez vous, à un tarif abordable.
Company Overview
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Technology Stack
unaide.fr uses 16 technologies across their website including YouTube Embed, Font Awesome, reCAPTCHA, and more.
Video
YouTube Embed
Fonts
Font Awesome
Security
reCAPTCHA
Backend Frameworks
Laravel, Ruby on Rails
CMS
Squarespace
E-commerce & Payments
OpenCart, Shopware, Magento
Traffic & Audience
unaide.fr receives approximately 3.4K monthly visitors and ranks #4,725,163 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:54 on the site.
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