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Unboxed: The Boutique Agency Playing the Long Game
A £5.6M service design agency focusing on impact over scale
In a world of agency roll-ups and venture-backed scale plays, Unboxed is an anomaly. They've built a £5.6M business by solving 'knotty problems' for big picture thinkers, proving that sustainable growth beats explosive burn.
"They don't sell code. They sell problem-solving."
The Service Design Advantage
Unboxed operates at the intersection of service design and digital product development. Unlike traditional dev shops that start with 'what can we build?', they start with 'what problem needs solving?'. This human-centered approach is reflected in their team composition: user researchers, product strategists, and designers sit alongside engineers, creating a balanced unit that outputs strategic products rather than just features.
The Traffic Paradox
With only 5,303 monthly visits and a global rank of #3.9M, Unboxed's web presence is deceptively quiet. But here's the insight: 35% direct traffic and 49% organic search. They aren't playing the content volume game. Instead, they're capturing high-intent traffic searching for 'what does mvp mean' (3,650 monthly volume) and 'unboxed' (1,020 volume). This is a referral-driven business disguised as a digital agency.
Their tech stack reveals their pragmatism. jQuery and Bootstrap may seem dated in a React-dominated world, but they chose reliability over trendiness. Combined with AWS CloudFront and Cloudflare, it's a stack designed for speed and stability, not flashy demos. This is a team that ships, then ships again—without the tech debt drama.
- Strategic depth: Service design methodology baked into product development
- Sustainable scale: £116K revenue per employee vs. industry average of £80K
- Referral moat: 35% direct traffic suggests strong word-of-mouth
- Balanced team: User researchers and strategists embedded with engineers
Unboxed is the agency you hire when you're done with agencies
They don't pitch—they partner. And at £5.6M revenue with 48 people, they've proven you don't need to be a unicorn to build a legendary business.
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Unboxed - A service design and digital product development agency
We are a service design and digital product development agency. We create digital products and services that solve complex problems and have a positive impact on people's lives.
A service design and digital product development agency
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About unboxed.co
We are a service design and digital product development agency. We create digital products and services that solve complex problems and have a positive impact on people's lives.
Company Overview
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Technology Stack
unboxed.co uses 16 technologies across their website including Font Awesome, Google Fonts, Django, PHP, and more.
Fonts
Font Awesome, Google Fonts
Backend Frameworks
Django
Programming Languages
PHP
CDN
cdnjs, jsDelivr
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
Analytics & Marketing
Fathom, Google Analytics
Traffic & Audience
unboxed.co receives approximately 5.3K monthly visitors and ranks #3,910,835 globally. The website has a bounce rate of 51% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:04 on the site.
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