unhcr.org
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UNHCR.org: The Digital Frontline of Global Displacement
How the UN Refugee Agency leverages digital scale to save lives and protect rights.
In a world where conflict and climate change drive displacement at record rates, UNHCR.org serves as the digital nerve center for the world's largest humanitarian response network. This isn't just a website—it's the operational backbone connecting 26,020 staff across 135 countries in real-time crisis response.
"UNHCR.org isn't just documenting displacement—it's operationalizing digital infrastructure to save lives in real-time."
The Invisible Infrastructure of Crisis Response
With 57% of traffic coming from organic search, UNHCR.org has mastered the art of being found when it matters most. The site ranks for critical queries like 'refugee convention' (2,440 monthly searches) and 'UNHCR jobs' (3,540 monthly searches)—terms that signal immediate need or career commitment. This isn't vanity traffic; it's people seeking asylum information, humanitarian employment, or policy understanding during life-altering moments.
The Celebrity Effect vs. Institutional Authority
Here's the paradox: 'Angelina Jolie' generates 659,360 monthly searches—over 12x more than UNHCR's own brand name (52,850). This reveals a critical insight about humanitarian marketing: celebrity ambassadors drive awareness, but institutional authority converts it into action. The site's 7.7M backlinks demonstrate that when crisis hits, the world links to UNHCR as the canonical source, not to Hollywood headlines.
The technological stack tells a story of pragmatic evolution. Built on jQuery, Bootstrap, and Tailwind CSS, UNHCR.org prioritizes accessibility over cutting-edge frameworks—a necessity when serving users in low-bandwidth environments. The implementation of HSTS and lazy loading shows operational maturity, ensuring security and performance when milliseconds matter in emergency response scenarios.
- Direct traffic (35%) exceeds typical NGO benchmarks, indicating strong brand recall and repeat visitors
- Trustpilot rating of 1.8/5 from 18 reviews suggests transparency challenges in donor communication
- LinkedIn presence with 26K+ employees reflects institutional scale, but social engagement varies by platform
UNHCR.org: Where Digital Infrastructure Meets Human Survival
For founders and investors, this is a masterclass in mission-driven digital scale—prioritizing utility over vanity, and impact over engagement metrics.
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UNHCR, the UN Refugee Agency | UNHCR
UNHCR, the UN Refugee Agency, is a global organization dedicated to saving lives and protecting the rights of refugees, forcibly displaced communities and stateless people.
UNHCR, the UN Refugee Agency, is a global organisation dedicated to saving lives and protecting the rights of refugees, forcibly displaced communities and stateless people.
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Reviews (8)
UNHCR in Japan
I have a good experience with the UNHCR mission in Tokyo, Japan.
Maybe it's my last review in Moldova
Maybe it's my last review in Moldova, but let me express my thoughts finally. To me just the idea that refugee cannot work at UNHCR seems discriminating; I applied and got ignored. As for the support from UNHCR, I'm always "third" from the two possible and have to "do all by myself" (see KVON end of the video "Women can make anything an insult"). And it's not just my experience. With employment - all refugees have to confuse their mind with dozens of useless links and accidentall phone numbers of "employers" sent from UNHCR to mobile app, instead of practical individual assistance. I get discriminated by the society because they think refugees have some unconditional basic income/living/penthouse/ and as a given already have a family. I hope everything will be improved, because what I see at UNHCR in Moldova is complete mess that looks more like a garage party with black jack and...[women rights notice].
Mishandling donation money!!!
Mishandling donation money!!! I gave money to one of their online appeals for displaced families. One month later I get a letter in the post FULL of paper newsletter more embellished, cover letter, etc. The postage stamp, paper magazine and extra envelopes and other letters inside COST MONEY. This was supposed to be donation money to a good cause. Now I realise that the UNHCR is wasting huge portions of money on bumpf. Have they not heard of email? It's FREE! I will not give to the UNHCR again. This is a typical charity which burns vital money for no reason. Probably the directors get a few hundred thousand per year too!
mis-spending of donation funds !!!
I am annoyed that this charity wastes 85 pence of each donation on a 'thank you' letter in the post. What a complete waste of donation money! Have they not heard of emails? Imagine what other money they are wasting from donations! I won't be giving to this charity again. As a donator to charity, I expect them to use diligence so that money is spent with wisdom and not carelessness.
Youtube is flooded with their adds…
Youtube is flooded with their adds begging for donations. But these adds cost ALOT of money. Worst of all is that they post these adds under diffrent topics like "clothing" or whatever topic. Wich means you cant block them. Wich is just yet more fraud. The amount of money wasted on these pathetic adds could have been used to help people.
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About unhcr.org
UNHCR, the UN Refugee Agency, is a global organization dedicated to saving lives and protecting the rights of refugees, forcibly displaced communities and stateless people.
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unhcr.org uses 15 technologies across their website including Font Awesome, HSTS, DoubleClick Floodlight, Facebook Pixel, and more.
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Google Tag Manager, Google Analytics
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unhcr.org receives approximately 1.6M monthly visitors and ranks #38,356 globally. The website has a bounce rate of 49% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 1:33 on the site.
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This page provides publicly available information about unhcr.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit unhcr.org directly at https://unhcr.org.