unimar.com
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Unimar: The Invisible Giant of Tower Lighting
How a 101-person company dominates the FAA obstruction market with $24.7M revenue
In the shadow of aviation giants and telecom behemoths, Unimar operates a niche empire. They don't build towers—they ensure the ones that exist don't become deadly obstacles in the sky. With 101 employees and $24.7M in revenue, they've carved out a defensible, high-margin territory in the FAA obstruction lighting industry.
"They don't chase mass-market traffic—they own the exact moment an engineer searches for '14/4' obstruction lighting."
The Precision Playbook
Unimar's SEO strategy reveals their genius. While competitors fight for broad terms, they dominate hyper-specific searches like '14/4' (27,780 monthly volume) and '300/18' (2,940 monthly volume). These aren't random numbers—they're FAA-compliant specifications for obstruction lighting. When a tower engineer searches these terms, Unimar is the answer. This isn't traffic; it's qualified intent.
The B2B Moat
With only 3,002 monthly visits, Unimar isn't playing the traffic game. They're playing the relationship game. Their revenue-per-visit is astronomical compared to consumer businesses. Each visitor is likely a contractor, engineer, or procurement officer with a specific, urgent need. The 51% organic traffic share suggests they've built lasting authority in a space where trust is the primary currency.
- Dominates long-tail, specification-based keywords that convert at premium rates
- Maintains a lean 101-person operation while generating $24.7M in revenue (≈$245k/employee)
- Uses social presence (Twitter, LinkedIn) for brand authority, not lead generation
- Built on modern tech stack (Tailwind, Bootstrap, PWA) despite serving a traditional industry
The most telling data point? Their top keyword is 'apexbattery' (120 monthly volume)—likely a legacy product or partner reference. This suggests Unimar's digital footprint is a byproduct of their actual business operations, not a carefully engineered SEO strategy. They're not optimizing for algorithms; they're optimizing for compliance officers and tower engineers who need specific FAA-approved lighting solutions.
The Unimar Lesson: Own Your Specification
In B2B, depth beats breadth. When you own the technical specification, you own the business.
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Open Graph Image
https://cdn.shopify.com/s/files/1/0012/5009/9278/files/Unimar_Logo_280x_8f74ce9f-28d3-4c7d-b90c-5fd2332d8186.png?height=628&pad_color=f0f1f3&v=1614352072&width=1200
Meta Tags
Tower Lighting | FAA Obstruction Lighting | Unimar, Inc.
Unimar is a worldwide supplier of tower lighting and FAA obstruction lighting products. Buy exactly what you need here.
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About unimar.com
Unimar is a worldwide supplier of tower lighting and FAA obstruction lighting products. Buy exactly what you need here.
Company Overview
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Technology Stack
unimar.com uses 23 technologies across their website including Font Awesome, hCaptcha, HSTS, PHP, and more.
Fonts
Font Awesome
Security
hCaptcha, HSTS, reCAPTCHA
Programming Languages
PHP
Cloud & Hosting
Cloudflare
Email Marketing
SendGrid
Advertising
DoubleClick Floodlight, Google Ads
Traffic & Audience
unimar.com receives approximately 3.0K monthly visitors and ranks #5,585,023 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:19 on the site.
The majority of unimar.com's traffic comes from undefined, .
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This page provides publicly available information about unimar.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit unimar.com directly at https://unimar.com.