In a world obsessed with viral growth and massive funding rounds, Unimarket operates in the shadows of procurement excellence. With just 82 employees, this B2B SaaS player is quietly generating $11.5M in revenue by solving a critical pain point: giving organizations complete clarity over their spend. The real story isn't in the headline numbers—it's in the 76% direct traffic rate that reveals a fiercely loyal enterprise customer base.

"When 76% of your traffic is direct, you're not acquiring customers—you're retaining evangelists. That's the Unimarket advantage."

• 76% direct traffic indicates exceptional customer retention and product stickiness
• 82 employees generating $11.5M revenue = ~$140K revenue per employee
• Niche dominance in public sector procurement with specialized keywords
• Tech stack optimized for performance (Tailwind, PWA) and tracking (GA, GTM, LinkedIn/FB pixels)

The leadership team's background speaks volumes. With Peter Kane at the helm and regional heads like Brian Sweeney (U.S. Operations) and Dan Mackay (North America), Unimarket is clearly executing a deliberate global expansion. Unlike many SaaS companies that burn cash on aggressive marketing, their 76% direct traffic suggests they're building through word-of-mouth and customer success—the most sustainable growth engine in B2B.