9:41
unionbay.com
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unionbay.com

23 technologies
VerifiedGrowingVisit116.6K/mo$17M7323 Tech15 Leads
Deep Dive

UnionBay: The 40-Year Old Sleeper Hit

How a legacy apparel brand quietly dominates cargo pants online

In a world obsessed with DTC startups, UnionBay isn't chasing hype—it's capturing search volume. This isn't a brand story; it's a lesson in SEO dominance and legacy leverage.

116K
monthly visits
$16.5M
annual revenue
73
employees
51%
direct traffic

"They don't sell fashion. They sell utility, and utility is what people search for."

The Cargo Pant Moat

UnionBay's secret weapon isn't a TikTok strategy; it's semantic search. Ranking #1 for 'cargo pants' (95K monthly volume) is a defensive moat most brands would kill for. They own the category term, not just the brand.

The 80/20 of Traffic

With 51% direct traffic, UnionBay has achieved what every e-commerce founder dreams of: a self-sustaining flywheel. These aren't new customers; they're repeat buyers who know exactly what they're getting. The 40% discount promise is the hook, but the utility keeps them coming back.

Founded in 1981, UnionBay predates the modern internet. While their peers folded or pivoted, they built a catalog of utility-focused staples. Their tech stack—Shopify, Tailwind CSS, jQuery—reveals a pragmatic approach: reliable, scalable, and low-maintenance. They aren't chasing bleeding-edge tech; they're optimizing for conversion.

  • SEO dominance in 'utility' keywords (kendra barrel, milla jogger)
  • High direct traffic indicates strong brand recall
  • Lean team (73 employees) vs. $16.5M revenue = high efficiency
  • Legacy brand equity leveraged for modern search intent
No flashy influencer campaigns
Massive organic search volume
No TikTok-native viral hits
Repeat customer base (direct traffic)
No complex Web3 or metaverse experiments
Profitable revenue per employee

The Unsexy Billion-Dollar Playbook

Stop building for hype. Build for search intent. UnionBay proves that utility sells better than fashion, and SEO beats social media for retention.

What tech stack does Unionbay use?

43 detected
Security1
Email Marketing1
Reviews1
E-commerce & Payments1
Web Standards1
UI Libraries1
CSS Frameworks1
JavaScript Libraries1
Tracking & Analytics20
F
Facebook Pixel
G
Google Tag Manager
G
Google Tag Manager
M
Microsoft Clarity
P
Pinterest Tag
M
Microsoft Ads (Bing)
G
Google APIs
T
Tracking Service
G
Google Tag Manager
A
Amazon CloudFront
T
TikTok Pixel
B
Bing
T
Tracking Pixel
M
Microsoft Clarity
P
Pinterest
F
Facebook Pixel
A
Analytics Service
G
Google DoubleClick
G
Google Static
F
Facebook

How much traffic does Unionbay get?

Traffic & Engagement

79.3K
Monthly Visits
-20.2%
3.6
Pages/Visit
5:35
Avg. Duration
52%
Bounce Rate
Monthly Traffic Trend-32%
117.2K
Oct 2025
Oct
99.3K
Nov 2025
Nov
79.3K
Dec 2025
Dec

Rankings

#372,869
Global Rank
#95,082
United States Rank
Retail
Category

Backlinks & Authority

8.9K
Backlinks
1.5K
Ref. Domains
39
Authority Score
Low
Penalty Risk
Backlinks Trend-5%
9.4K
Jul 2025
Jul
9.3K
Aug 2025
Aug
9.0K
Sep 2025
Sep
9.1K
Oct 2025
Oct
9.0K
Nov 2025
Nov
8.9K
Dec 2025
Dec

Search Traffic

Organic
87.5K
Paid
1.2K

Top Organic Keywords

#1cargo shorts
40,500 vol6.6%
#1union bay
6,600 vol6.5%
#1unionbay
3,600 vol3.5%
#2cargo pants for women
27,100 vol2.7%
#1women's cargo pants
14,800 vol2.4%

Where is Unionbay's audience located?

🇺🇸United States93.1%
🇨🇦Canada3.5%
🇵🇰Pakistan0.8%
🇻🇪Ve0.5%
🇵🇭Philippines0.5%

Device Distribution

Desktop44.5%
Mobile55.5%

What keywords does Unionbay rank for?

5 keywords
1cargo pants95.2K vol$0.65
2union bay1.7K vol$2.34
3kendra barrel utility pant290 vol
4milla relaxed utility jogger pant450 vol
5unionbay platform jade clog360 vol

How is Unionbay's SEO?

Meta Tags

title46 chars

UNIONBAY - Clothing for Men & Women Since 1981

description146 chars

Shop UNIONBAY apparel for men & women at up to 40% off. Get deals on pants, shorts, tops, & shoes with designs made for comfort, quality, & style.

languageEN

H1 Tags

h1Get Cabin Ready
h1Earn points for every $1 spent!

Schema Types

Unknown

Who works at Unionbay?

Loading leads...

What do customers think of Unionbay?

UNIONBAY

UNIONBAY

0.0
0 reviews

Categories

Men's Clothing Store#undefinedClothing Store#undefinedChildren's Clothing Store#undefinedShoe Store#undefinedWomen's Clothing Store#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
Westlake N Ave 1633
Seattle, US

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Unionbay

What is Unionbay's Revenue?
Unionbay generates approximately $17M in annual revenue. With 73 employees, that's $225,900 per employee.
What does Unionbay do?
Shop UNIONBAY apparel for men & women at up to 40% off. Get deals on pants, shorts, tops, & shoes with designs made for comfort, quality, & style.
How fast is Unionbay growing?
Unionbay has declined by 20.2% in the last 6 months according to traffic data. employee count has changed by -3% year over year.
How do people interact with Unionbay?
When visiting Unionbay, visitors view an average of 3.6 pages per visit, and spend around 5:35 on the site, and the bounce rate is 52.2%.
How do people find Unionbay?
87.5K (110%) find them through organic search. 1.2K (2%) come through paid advertising.
Who uses Unionbay?
Unionbay's top market is United States with 73.8K visitors (93.1%). Canada is 2nd with 2.7K (3.5%). Pakistan is 3rd with 640 (0.8%).
What technologies does Unionbay use?
Unionbay uses 23 technologies across their website including Fonts, Security, Cloud & Hosting. Key technologies include Font Awesome, Google Fonts, HSTS, AWS CloudFront, Cloudflare.
Who are Unionbay's competitors?
Unionbay's main competitors include Philip J. Boren, Ricardo Beverly Hills, Brown and Haley, Chihuly Studio, OneCare Media. These companies operate in similar markets and compete for the same customer base.
What do customers think of Unionbay?
Unionbay has a Trustpilot score of 0.0 out of 5 (0 stars).

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About unionbay.com

Shop UNIONBAY apparel for men & women at up to 40% off. Get deals on pants, shorts, tops, & shoes with designs made for comfort, quality, & style.

Company Overview

unionbay.com
Website
lifestyle
Industry
#256,229
Global Rank
116.6K
Monthly Visitors
23
Technologies
15+
Employees

Contact unionbay.com

Technology Stack

unionbay.com uses 23 technologies across their website including Font Awesome, Google Fonts, HSTS, AWS CloudFront, Cloudflare, and more.

Fonts

Font Awesome, Google Fonts

Security

HSTS

Cloud & Hosting

AWS CloudFront, Cloudflare

Email Marketing

Klaviyo

Advertising

DoubleClick Floodlight, Microsoft Ads, Pinterest Tag, TikTok Pixel +2 more

Reviews

Stamped.io

Traffic & Audience

116.6K
Monthly Visits
30%
Bounce Rate
4.3
Pages/Visit
1:52
Avg. Duration

unionbay.com receives approximately 116.6K monthly visitors and ranks #256,229 globally. The website has a bounce rate of 30% with visitors viewing an average of 4.3 pages per visit. Users spend an average of 1:52 on the site.

The majority of unionbay.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is unionbay.com?
Shop UNIONBAY apparel for men & women at up to 40% off. Get deals on pants, shorts, tops, & shoes with designs made for comfort, quality, & style.
What technologies does unionbay.com use?
unionbay.com uses 23 technologies including Font Awesome, Google Fonts, HSTS, and 17 more. View the full tech stack analysis above.
How do I contact unionbay.com?
You can contact unionbay.com via email at [email protected] or through their contact page.
What are unionbay.com's social media accounts?
unionbay.com is active on twitter, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is unionbay.com hiring?
Check unionbay.com's careers page for current job openings and opportunities. The company has 15+ known employees.
How popular is unionbay.com?
unionbay.com receives approximately 116.6K monthly visitors and ranks #256,229 globally. Traffic is growing by 7.4% month-over-month.

Related Searches

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This page provides publicly available information about unionbay.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit unionbay.com directly at https://unionbay.com.